GREY GOOSE Berry Rouge redefines berry flavored vodka with real fruit, no added sugar, and French craftsmanship. Now available nationwide.
Flavored vodka has long struggled with a perception problem. Too sweet. Too artificial. Too far from the spirit’s soul. GREY GOOSE is making a calculated move to change that narrative with berry flavored vodka that feels deliberate, grown-up, and grounded in real ingredients. The launch of GREY GOOSE Berry Rouge marks the brand’s largest flavored vodka release in a decade, and it arrives with a clear message. Flavor does not have to mean compromise.
Built on the same French wheat and spring water foundation as the original, Berry Rouge leans into ripe fruit character without sugar tricks or neon cues. For cocktail drinkers in cities like Paris, New York, London, and Los Angeles, this release lands at a moment when premium still matters, but pleasure matters too.
A Berry Flavored Vodka Built With Restraint
GREY GOOSE Berry Rouge is made with strawberries, raspberries, blackberries, and blueberries sourced from the Mediterranean. The fruit choice feels intentional rather than crowded. Each berry brings something different, and none are asked to shout.
The vodka contains no added sugar, no preservatives, and no artificial coloring. That detail is not incidental. In an era when ingredient lists matter as much as brand names, transparency builds trust. This berry flavored vodka delivers a tangy, vivid profile that stays clean on the finish, balanced by GREY GOOSE’s signature smooth texture.
The base remains unchanged. Soft Picardy wheat. Pure spring water from Gensac-la-Pallue. Distilled and bottled in France using the same process that made GREY GOOSE a benchmark for super-premium vodka.
Why This Release Matters Now
Flavored vodka is currently the second most popular cocktail base in the U.S., but popularity alone does not guarantee respect. Many drinkers have grown wary. They want flavor that feels real, not engineered.
GREY GOOSE Vice President of Global Marketing Aleco Azqueta addresses that shift directly.
“cocktails made with spirits that are both premium and flavorful,”
Aleco Azqueta
GREY GOOSE Vice President of Global Marketing
“…With Berry Rouge, we wanted to rethink what a flavored vodka can be, creating a multidimensional blend of four berries that delivers a vibrant flavor. It’s a delicious way for consumers to pick pleasure without compromise, whether enjoyed on its own or mixed into a great cocktail.”
There is relatability in that idea. Wanting pleasure without apology feels universal. Especially at the end of a long week.
Designed for Cocktails Without Training Wheels
About 300 words in, the berry flavored vodka conversation turns practical. Berry Rouge was built for versatility. It works with soda. It works with citrus. It works in spritzes that feel equally at home at a rooftop brunch or a date night table.
The signature GREY GOOSE Rouge Royale blends Berry Rouge with lemonade, brut rosé, and soda water. The result is bright, refreshing, and undeniably fun-loving. Fresh berries and mint bring it together without tipping into excess.
This kind of cocktail feels calibrated for modern entertaining. Not precious. Not sloppy. Just polished enough to feel special. For hosts who enjoy good taste but do not want homework, that balance is everything.
Ingredient Integrity From Crop to Cork
GREY GOOSE has long leaned on its 100 percent traceable production process as a differentiator. That ethos carries through here.
Master Distiller Gianluigi Torta underscores the point.
“At GREY GOOSE, we believe exceptional vodka begins with exceptional ingredients,”
Gianluigi Torta
GREY GOOSE Master Distiller
“For Berry Rouge, it was essential that we source the highest-quality, sun-ripened berries to ensure a flavor profile that tastes fresh and true to the fruit itself. The vibrant berry notes are carefully balanced with the signature smoothness of GREY GOOSE Vodka to produce a symphony of bright and sweet flavors.”
That word choice matters. Symphonic rather than sugary. Balanced rather than loud. It signals seriousness without killing the joy.
For context, industry analysts at the Distilled Spirits Council of the United States have consistently noted that premium flavored spirits perform best when anchored by quality base distillate and restrained sweetness.
More at: https://www.distilledspirits.org
Availability and Price Positioning
Berry Rouge launches nationwide with an SRP of $25.99 for 750mL. That places it squarely within reach for everyday luxury. Not impulse-cheap. Not out of touch.
It is available at spirits retailers nationwide and online via greygoose.com.
For collectors and cocktail enthusiasts, this is a bottle meant to be opened, not saved.
Mini FAQ: GREY GOOSE Berry Rouge
Q: Does GREY GOOSE Berry Rouge contain added sugar?
A: No. Berry Rouge contains no added sugar, preservatives, or artificial coloring.
Q: What berries are used in GREY GOOSE Berry Rouge?
A: Strawberries, raspberries, blackberries, and blueberries sourced from the Mediterranean.
Q: How is Berry Rouge best served?
A: It can be enjoyed on its own, with club soda, or in cocktails like the Rouge Royale.
Built on real ingredients and real restraint
GREY GOOSE Berry Rouge feels less like a trend play and more like a course correction. It respects what flavored vodka can be when built on real ingredients and real restraint. Bright, clean, and quietly fun-loving, this berry flavored vodka invites drinkers to rethink old assumptions. If you have written off the category, Berry Rouge is worth a second look. Pleasure, after all, tastes better when it is done properly.
