Luke Evans celebrates his Broadway debut with Chrome Horse Society Tequila at PUBLIC Hotel. Inside the star-studded rooftop party that kicked off holiday season.
Broadway fever has officially hit Manhattan, and it came with a side of premium tequila, skyline views, and a dance floor packed with bold-faced names. Just weeks before his highly anticipated stage debut, actor and musician Luke Evans threw a holiday celebration that had New York’s cultural elite buzzing.
The December evening at PUBLIC Hotel’s rooftop brought together Chrome Horse Society Tequila and BDXY Studio for a night that perfectly captured the intersection of theater, fashion, and craft spirits.
This wasn’t your average industry mixer. It was the kind of party where the cocktails are as carefully crafted as the guest list, and where a spontaneous live performance becomes the talk of the town for weeks.
A Rooftop Toast to New Beginnings
The evening began with an intimate dinner overlooking the glittering Manhattan skyline. Guests sipped bespoke cocktails featuring Chrome Horse Society Tequila, a brand that’s quickly becoming synonymous with elevated gatherings and cultural crossover moments. As plates were cleared and the city lights sparkled below, the energy shifted. What started as a refined dinner transformed into a high-energy dance party that lasted well into the night.
Co-hosted by BDXY Studio co-founder Fran Tomas and Chrome Horse Society Tequila founder Jack Morgan, the celebration felt less like a corporate event and more like a gathering of genuinely interesting people who happened to be at the top of their respective games. The kind of crowd where a Rockefeller rubs shoulders with drag royalty, and nobody bats an eye.
When the Music Hits Different
Internationally renowned DJ Eliad Cohen commanded the decks, reading the room with the precision of someone who’s worked every major venue from Ibiza to LA. But the night’s defining moment came when Evans himself took the spotlight for a surprise live performance of “Only One of You”—reimagined in a custom remix created specifically for the evening.
The collaboration between Evans and Cohen turned the rooftop into something resembling a private concert, the kind of spontaneous moment that reminds you why New York remains undefeated when it comes to nightlife. “Only One of You” already carries emotional weight in Evans’ catalog, but hearing it live, remixed, with the energy of that particular crowd? That’s the flavor of a night you’ll reference for years.
Chrome Horse Society’s Cultural Play
Chrome Horse Society Tequila isn’t trying to be your grandfather’s spirit brand. While heritage and craft matter—and the tequila itself is genuinely excellent—the brand’s real genius lies in its positioning. According to its website, Chrome Horse Society represents “being in the right place, at the right time, with the right people.” Translation: they’re selling the moment, not just the bottle.
The guest list proved this strategy works. Ariana Rockefeller, Alex and Keytt Lundqvist, Shangela, Mamie Gummer, Kate Krone, and Kevin Carrigan were among the notable attendees—a mix that spans fashion, entertainment, and social influence. When a tequila brand can pull a crowd this diverse and this discerning, it signals something beyond good marketing. It suggests cultural relevance.
Chrome Horse Society crafts its tequila with innovation and sustainability at the core, using contemporary design and refined production methods. But in an increasingly crowded premium spirits market, the product alone isn’t enough. The brand understands that today’s upscale consumer—whether in New York, London, or Tokyo—wants an experience, a story, a connection. The spirits industry has evolved, and Chrome Horse Society is evolving with it.
BDXY Studio’s Classic-Meets-Contemporary Vision
For those unfamiliar, BDXY Studio is Evans’ lifestyle brand venture with Fran Tomas and Christopher Brown. The label focuses on “classic style with a contemporary twist,” drawing inspiration from Hollywood’s golden age while incorporating sustainable practices and modern manufacturing. Think timeless silhouettes with a conscience—the kind of pieces that work whether you’re dining at The Ned or catching a show in the West End.
The partnership between BDXY and Chrome Horse Society makes perfect sense. Both brands trade in accessible luxury—quality without pretension, style without stuffiness. Both understand that modern consumers, especially fun-loving urbanites with disposable income, want brands that reflect their values without lecturing them.
The Broadway Connection
Evans’ Broadway debut adds another layer to this celebration. Theater has always been New York’s beating heart, and an actor of Evans’ caliber stepping onto a Broadway stage is significant. While details about the production remain closely guarded, the anticipation is real. This party served as both a holiday gathering and a launch pad for the next chapter of Evans’ already impressive career.
There’s something perfectly on-brand about kicking off a Broadway run with tequila cocktails and a surprise performance. It captures the theatrical spirit—live, unrepeatable, visceral—that makes stage work so compelling.
FAQ: Chrome Horse Society Tequila
What is Chrome Horse Society Tequila known for?
Chrome Horse Society is a premium tequila brand focused on innovation, sustainability, and exceptional taste. It emphasizes creating memorable experiences and connections, positioning itself as “being in the right place, at the right time, with the right people.”
What is BDXY Studio?
BDXY Studio is a lifestyle brand co-founded by Luke Evans, Fran Tomas, and Christopher Brown. The brand blends classic Hollywood-inspired style with contemporary design and sustainable manufacturing practices.
When is Luke Evans making his Broadway debut?
While specific dates haven’t been publicly confirmed, Evans’ Broadway debut is expected in the coming weeks, with this holiday celebration serving as a pre-opening kickoff.
The Right Place, Right Time Philosophy
As the night wound down and guests filtered into the Manhattan evening, one thing was clear: this wasn’t just another product launch or celebrity appearance. It was a statement about how modern brands connect with culture. Chrome Horse Society Tequila and BDXY Studio both understand that today’s discerning consumer values authenticity, quality, and genuine connection over empty flash.
Whether you’re a Broadway regular, a spirits enthusiast, or just someone who appreciates when different creative worlds collide in interesting ways, events like this matter. They remind us that the best nights aren’t just about what’s in your glass—they’re about who you’re sharing it with and what you’re celebrating together.
Want to experience Chrome Horse Society for yourself? Visit their website at chromehorsesociety.com or follow @chromehorsesociety to stay connected with upcoming events and releases. And keep your eyes on the Broadway listings—Evans’ debut is one you won’t want to miss.
