Tequila Enemigo Finito Sells Out Worldwide, Redefining Luxury Spirits
The world of ultra-premium tequila has reached an extraordinary milestone as Tequila Enemigo announces the complete sell-out of Enemigo Finito Vintage ’24, the first tequila ever finished in a Bordeaux Premier Cru cask.
This groundbreaking release, limited to only 300 individually numbered bottles, has captivated collectors and connoisseurs across the globe. Priced at $1,050 or $8,500 HKD per bottle, Finito represents an unprecedented marriage of Mexican craftsmanship and French winemaking heritage, setting a new standard in the luxury spirits market.
A World First: Bordeaux Premier Cru Meets Jalisco Mastery
Tequila Enemigo has always positioned itself as a brand committed to innovation, but Finito takes that ethos to extraordinary new heights. By finishing an Extra Añejo tequila in a historic Bordeaux Premier Cru barrel, the brand has created a spirit unlike anything the tequila world has ever seen.
“Finito is the culmination of our mission to challenge convention and elevate what Tequila can be,”
co-founder
Robin Clough
“Finishing in Premier Cru barrels wasn’t just a technical decision – it was a creative one. The result is not only a collector’s item, but a profound new standard for Extra Añejo.”
This collaboration bridges two revered legacies: the centuries-old distilling traditions of Mexico’s Jalisco region and the legendary terroir of Bordeaux’s finest vineyards. Each bottle captures the essence of both worlds, delivering a complex and transformative tasting experience.
The Exclusivity Factor: 300 Bottles, One Barrel
What makes Enemigo Finito even more extraordinary is its rarity. Only one barrel of this unique tequila exists. Once the liquid was drawn, no second barrel was created, making the Finito Vintage ’24 a once-in-history release.
Each bottle is individually numbered and accompanied by a hand-signed agave paper certificate, bearing the signatures of Maestro Tequilero Enrique Legoretta and Jonny Fowle, Sotheby’s Global Head of Spirits. This certificate serves as both a mark of authenticity and a collector’s keepsake.
The entire allocation was sold exclusively through Sotheby’s, further cementing its status as a collectible of extraordinary prestige. Bottles were quickly secured by private clubs, luxury collectors, and elite connoisseurs spanning the globe from New York and London to Hong Kong and Dubai.
A Tasting Experience Like No Other
The tasting notes of Enemigo Finito reflect its singular creation. Its rose-gold hue hints at the unique influence of the Bordeaux cask, while its aromatic profile pushes the boundaries of what tequila can achieve.
“A paradigm-shifting Extra Añejo, its light rose-gold hue hints at an intricate symphony of pomelo, stone fruit tartlet, and prickly pear blossom. Vibrant spice, smacked cucumber and viscous oils create a long, expressive finish, seamlessly intertwined with Bordeaux Premier Cru finesse,” said Jonny Fowle, Sotheby’s Global Head of Spirits.
“…a long, expressive finish, seamlessly intertwined with Bordeaux Premier Cru finesse,”
Jonny Fowle
Sotheby’s Global Head of Spirits
The result is a tequila that resonates with the sophistication of a world-class wine while staying true to its agave roots. It’s a balance rarely achieved and never before attempted at this level.
Sotheby’s and the Future of Luxury Spirits
Sotheby’s involvement signals the growing importance of tequila within the global fine spirits market. Traditionally known for rare whiskies and collectible wines, Sotheby’s move into premium tequila reflects a shift in consumer demand.
By offering Enemigo Finito as a global exclusive, Sotheby’s elevates tequila to the same realm of prestige as historic Scotch or rare Bordeaux vintages. This collaboration demonstrates how tequila has evolved from a traditional spirit into a luxury investment asset.
Tequila Enemigo: From Jalisco to the World
Since its founding in 2017 by Robin Clough, Sebastian Gonzalez, and Max Davies-Gilbert, Tequila Enemigo has rapidly built an international reputation. Crafted with 100% Blue Weber Agave and mineral-rich volcanic water from the Volcán de Tequila, the brand’s portfolio has won over 60 global awards, including recognition for innovation and quality.
In 2023, Tequila Enemigo was acquired by MadaLuxe Group, one of America’s largest luxury companies. This acquisition accelerated its global reach, placing Enemigo in top venues worldwide — from the rooftops of Mexico City to luxury lounges in London, Dubai, Los Angeles, Milan, Paris, and beyond.
Finito now stands as the pinnacle of this journey, proving that tequila can rival the prestige of any world-class spirit.
A New Era for Collectible Tequila
With Enemigo Finito, tequila enters a new era where artistry, history, and exclusivity converge. While the Vintage ’24 bottles are now in private collections, their impact will reverberate across the spirits world for years to come.
For serious collectors and aficionados, this release represents more than a rare acquisition — it marks the evolution of tequila into a truly global luxury category. As demand for extraordinary spirits grows, Enemigo has positioned itself at the forefront of innovation and heritage.
