Mads Mikkelsen heads to the Cannes Film Festival with Campari to celebrate passion, creativity and cinema
Campari, the iconic bitter liqueur, returns to the red carpet from May 13 to 24, 2025, continuing its role as Official Partner of the Cannes Film Festival for the fourth year.
A global platform for creativity and artistic vision, the Cannes Film Festival is one of the most prestigious events in cinema. True to its cinematic heritage, Campari once again brings its red passion to the Croisette, celebrating cinema, craftsmanship, and the commitment to following one’s own path.
Campari is proud to announce a collaboration with Mads Mikkelsen at the 2025 Cannes Film Festival . Further details of this collaboration will be revealed during the festival.
Throughout the festival, hosting a packed program of events. Here are some highlights:
- The Campari Event , Discover Red – One of the most anticipated events of the week, this year’s Campari Event at Hyde Beach by Campari will take place on Saturday, May 17 and will celebrate the talents of passionate filmmakers in Campari’s signature style.
- Breaking Through The Lens – In its fourth year of partnership with Campari, the non-profit organization that helps women and other marginalized filmmakers access vital funding, will host its annual event at Hyde Beach by Campari, featuring industry insiders.
- The Hollywood Reporter: Awards Chatter Podcast – Campari is once again teaming up with The Hollywood Reporter for a special edition of the Awards Chatter podcast, recorded live in the Campari Lounge. This year, THR will feature legendary actress Sissy Spacek , Academy Award winner and star of Die, My Love .
- Official Film Premiere Afterparties – Campari will host some of the world’s most glamorous afterparties, such as AMRUM with Diane Kruger and Matthias Schweighöfer, as well as Testa O Croce with Nadia Tereszkiewicz and Alessandro Borghi and FUORI with Valeria Golino and Matilda De Angelis .
- The Hollywood Reporter, A24, and Meta will celebrate THR’s annual Cannes issue with an intimate cocktail reception honoring cover star Spike Lee and the stars of his new film, HIGHEST 2 LOWEST, at Hyde Beach by Campari.
Campari is also set to bring a slice of Milanese heritage to the Croisette, with its signature Camparino cocktail service in the Galleria.
To honor the brand’s role as an official partner, Camparino’s global head, Tommaso Cecca , will present a limited-edition cocktail, Red Carpet – Cannes Edition . This cinematic take on the legendary Negroni is an aromatic blend of hibiscus-infused Campari, bitter chocolate vermouth, and Courvoisier VSOP. The cocktail has a bold, rich, and velvety profile that evokes the depth of cinema and the opulence of the French Riviera.
For over 40 years, the brand has dedicated itself to cinema, supporting prestigious international film festivals and collaborating with award-winning actors and directors who share its passion for artistic expression. From the bar to the big screen, Campari is the icon of those who pursue their passion without compromise.
Andrea Neri , Managing Director of House of Aperitifs, said : “We are delighted to continue our partnership with the prestigious Cannes Film Festival . This collaboration is for us a celebration of the passionate creativity that drives cinematic expression around the world in extraordinary ways. Through our collaboration with Mads Mikkelsen and our important series of events throughout the festival, we continue to celebrate those who follow their passion to create something truly unforgettable.”
For more information, please follow Campari’s social media channels @campariofficial.
