Paris Hilton and Tefi Pessoa team up with Absolut for the House of Cosmo at Coachella 2025, celebrating self-expression, cocktails, and culture.
Desert Glam Meets Cocktail Culture: The Absolut House of Cosmo Arrives at Coachella
Every April, Coachella transforms the California desert into the world’s most glamorous playground — and this year, the party just got a pink-tinted upgrade. Absolut Vodka returns as the Official Vodka Partner of Coachella 2025, unveiling its boldest activation yet: the Absolut House of Cosmo, a dazzling desert pop-up hosted by none other than Paris Hilton and cultural commentator Tefi Pessoa.
Where fashion, music, cocktails, and creativity collide under the desert sun.
This immersive experience celebrates the Cosmopolitan, the cocktail Absolut helped catapult into global stardom, reimagined for a new generation of festivalgoers ready to sip, dance, and sliv their best lives.
Paris Hilton x Absolut: A Perfect Mix of Glamour and Play
“COACHELLA HAS ALWAYS BEEN A SPECIAL PLACE FOR ME,
IT’S WHERE ART, MUSIC, AND CULTURE COME TOGETHER IN THE MOST INSPIRING WAY,”
Paris Hilton
“After nearly two decades attending the festival and making a special appearance with Absolut last year, I’m so excited to continue our partnership this year to create something unforgettable for the festival together. Now let’s sip Absolut Cosmos and live our best lives.”
In partnership with Hilton’s next-gen media company 11:11 Media, Absolut’s House of Cosmo is pure Paris — equal parts nostalgia, sparkle, and empowerment. The space blends cocktails, culture, creativity, and community, inviting guests to escape the desert heat and sip a classic Cosmo in her signature “Sliving” style.
Inside, festivalgoers will find:
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A curated menu of Absolut cocktails, starring the Cosmopolitan
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The Sliving Room, a lounge built for connection and photo-ready moments
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Interactive self-expression stations, designed for creativity and social shareability
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Surprise performances and guest appearances throughout both festival weekends
It’s part bar, part art installation, part cultural reset — an oasis for anyone ready to mix things up.
Tefi Pessoa Brings the Wit (and the Wisdom)
Joining Paris in the desert is Tefi Pessoa, the internet’s favorite cultural commentator, known for her humor, insight, and knack for decoding “what’s next.”
“AS A CULTURE CONNOISSEUR,
I’VE ALWAYS ADMIRED COACHELLA AS A PLACE WHERE SOME OF THE MOST CREATIVE MINDS
COME TOGETHER TO SHAPE ‘WHAT’S NEXT,’”
Tefi Pessoa
“After years at the festival, both Absolut and I have learned how to get the most out of the festival experience, so it’s a dream to be working together this year to get everyone Coachella-ready. See you all at the Absolut House of Cosmo!”
In her signature blend of warmth and wit, Tefi is also helping fans prep for festival season through the Absolut House of Cosmo Textline. By texting 442-200-5576, attendees (21+) can get festival tips, hydration hacks, and insider advice straight from the icons themselves — a digital extension of Absolut’s “Born to Mix” ethos.
(because even Paris knows SPF and snacks are the real festival MVPs.)
The Cocktail That Defined an Era — Reinvented for Now
Few drinks embody bold self-expression like the Cosmopolitan — chic, social, and unapologetically fun.
“THE ABSOLUT COSMO HAS ALWAYS BEEN A SYMBOL
OF THE BOLD SELF-EXPRESSION
THAT ABSOLUT STANDS FOR AND THERE IS
NO BETTER PLACE TO CELEBRATE THAT THAN AT COACHELLA,”
Caroline Begley
VP of Marketing for Absolut
“This year, we’re proud to mix it up with two forces of creativity who are intrinsic to culture today, Paris Hilton and Tefi Pessoa, to provide festivalgoers and beyond unique experiences inspired by the Absolut Cosmo.”
And for those who can’t make it to Indio, Absolut is taking the experience nationwide with the Absolut x Paris Hilton Cosmo Collection, available exclusively on ReserveBar. The set features Absolut’s new Ready-to-Serve Classic Cosmopolitan and signature Paris-approved merch, designed to bring the Coachella sparkle home — because why should the desert have all the fun?
For a deep dive into cocktail culture and festival innovation, check out The Spirits Business, a trusted authority on global beverage trends.
FAQ: Absolut House of Cosmo at Coachella 2025
Q1: What is the Absolut House of Cosmo?
A: An immersive festival experience hosted by Paris Hilton and Tefi Pessoa, celebrating creativity, self-expression, and the iconic Cosmopolitan cocktail.
Q2: Where is it located?
A: Inside the Coachella festival grounds, as part of Absolut’s activation as the Official Vodka Partner of Coachella 2025.
Q3: How can fans participate if they can’t attend?
A: Fans can explore the Absolut x Paris Hilton Cosmo Collection on ReserveBar or join the digital experience by texting 442-200-5576 for festival tips and updates.
A Toast to Mixing It Up
This year at Coachella, the Absolut House of Cosmo redefines what a festival activation can be: stylish, inclusive, and joyfully self-expressive. Whether you’re dancing in the desert or toasting from home, it’s an invitation to live the spirit of the Cosmopolitan — bold, bright, and a little bit glamorous.
So here’s to Paris, Tefi, and Absolut — mixing cocktails, culture, and connection, one sip at a time.
Learn more at Absolut.com, follow @AbsolutUS and share your photos at #AbsolutCosmoHouse.
