Tequila Don Julio 1942 Year of the Horse celebrates Lunar New Year with design, cocktails, culture, and a bold limited edition bottle.
Lunar New Year has a way of pulling the world a little closer. Tables stretch longer, glasses stay fuller, and stories travel across generations.
This year, Tequila Don Julio 1942 Year of the Horse steps into that moment with confidence and a touch of swagger. The limited edition bottle honors heritage, symbolism, and bold beginnings, while speaking directly to a global crowd of collectors, chefs, and cocktail lovers who appreciate meaning as much as taste.
At its core, this release is about motion and momentum.
The Year of the Horse is known for energy, independence, and fearlessness. Those qualities echo through the bottle design, the fashion collaboration, and the cocktails crafted across Asia. It is celebratory without being loud, luxurious without feeling stiff. The kind of bottle you open with intention, not just occasion.
A bottle that carries two cultures with ease
The design of Tequila Don Julio 1942 Year of the Horse is where Mexican craftsmanship meets Chinese zodiac symbolism. The iconic silhouette is wrapped in a pattern inspired by traditional Mexican ikat rebozos, layered with the strength and freedom of the horse. It is striking on a back bar in Hong Kong and just as at home on a dining table in New York.
This is not a redesign for novelty’s sake. Don Julio González began his tequila journey in 1942, which was also a Year of the Horse. That coincidence becomes a narrative bridge between legacy and renewal. The tequila inside remains unchanged and uncompromising. Made from 100 percent Blue Weber Agave and aged for at least two years in American white oak barrels, it delivers a smooth, rich profile that collectors know well. Think warm agave, gentle oak, and a finish that lingers just long enough to invite another sip. Flavor driven, yes, but also fun loving in the way only a truly balanced spirit can be.
Ross Butler brings personal meaning to the moment
Leading the campaign is Asian American actor Ross Butler, whose connection to the Year of the Horse is deeply personal.
“Lunar New Year has always been a moment that connects me back to my family and my heritage,”
Ross Butler
“Being born in the Year of the Horse adds a personal layer to the way I celebrate this year. I love how the Tequila Don Julio limited-edition bottle and capsule collection by Siegelman Stable help celebrate tradition through a modern lens.”
Born in Singapore with Chinese Malaysian roots, Butler represents a generation that moves comfortably between cultures. His presence feels relatable, not polished to the point of distance.
After all, who has not toasted Lunar New Year with a mix of reverence and laughter when someone inevitably spills a drink?
Fashion, philanthropy, and a horse with style
To extend the celebration beyond the bottle, Tequila Don Julio partnered with Siegelman Stable. Founded by Max Siegelman, another Year of the Horse visionary, the brand brings equestrian heritage into modern streetwear. The limited edition unisex capsule includes a coaches jacket, short sleeve tee, and the brand’s signature hat. It is restrained, confident, and wearable from SoHo to Shanghai.
“Siegelman Stable is a reflection of my family’s deep connection to equestrian culture, which has been central to the brand from the start,”
Max Siegelman
Founder and Designer
Siegelman Stable
“Both my father and I were born the Year of the Horse, so celebrating this zodiac together through my collaboration with Tequila Don Julio feels deeply personal and I am proud to support TAAF and the amazing work they do through this collection.”
Ten percent of net proceeds benefit The Asian American Foundation, adding substance to the style. It is fashion with purpose, which always tastes better.
Cocktails that travel the Lunar New Year map
Across Greater China, Hong Kong, Singapore, Thailand, and the Philippines, bartenders were invited to reinterpret Lunar New Year rituals through cocktails made with Tequila Don Julio 1942 Year of the Horse. The results are imaginative and deeply rooted.
From the bergamot and ginger warmth of Dǎ Xiǎo Rén to the kumquat brightness of Golden Horse, each drink leans into symbolism. Prosperity, longevity, connection. These are not novelty drinks. They are layered, expressive, and genuinely fun loving, with flavors that sparkle and surprise. One could argue they are more exciting than the fireworks. Almost.
For readers curious about the deeper traditions behind Lunar New Year, the overview from the Asian Society is a solid reference: https://asiasociety.org.
Mini FAQ
Q: What makes the Tequila Don Julio 1942 Year of the Horse edition different?
A: The tequila remains the same award winning 1942 expression, but the bottle features a limited edition design inspired by the Year of the Horse and Mexican textile patterns.
Q: Where can I buy the limited edition bottle?
A: It will be available at select retailers nationwide and online at SiegelmanStable.com while supplies last, with an SRP of $199.99.
Q: Are the Lunar New Year cocktails available globally?
A: The cocktails are featured at select bars across Asia, created by local bartenders to honor regional traditions and flavors.
Move forward This New Year with Confidence
Tequila Don Julio 1942 Year of the Horse is not chasing trends. It is honoring motion, memory, and meaningful celebration. Whether you collect rare bottles, host Lunar New Year dinners, or simply enjoy a beautifully made tequila, this release invites you to slow down and toast with intention. Open it with people who matter. Share a laugh. Let the year move forward with confidence, flavor, and a little fun loving spirit.
