Elizabeth Banks Pours Archer Roose Wines on Princess Cruises with Luxury Canned Wine Experience
Travelers setting sail on Princess Cruises will now be able to enjoy premium wine in a whole new way. Archer Roose Wines, a fast-growing luxury canned wine brand, is officially partnering with Princess Cruises to bring its top varietals onboard.
Starting this September, guests can sip Bubbly, Pinot Noir, Rosé, and Sauvignon Blanc while lounging poolside, exploring exotic ports, or relaxing in their staterooms. This marks the first time Archer Roose Wines will be served at sea, creating a perfect match for modern, adventurous travelers who love great wine and unforgettable experiences.
With Hollywood star Elizabeth Banks, co-owner and Chief Creative Officer of Archer Roose Wines, starring in a cheeky new ad called The Can for the Curious Cruiser, the brand is ready to make waves in the cruise industry.
Perfect Pairing: Luxury Travel Meets Modern Wine
This partnership is about more than just wine. It’s about giving guests an elevated experience.
“We’ve always been about meeting people where they are with high quality wine,”
Marian Leitner-Waldman
CEO and Founder of Archer Roose Wines
“Partnering with Princess Cruises extends that vision to travelers who are already on a journey of discovery.”
Princess Cruises, known for luxury and thoughtful details, saw Archer Roose Wines as a natural fit. Sami Kohen, Princess Cruises Vice President of Food and Beverage, explained, “In Archer Roose Wines, we found a partner that shares our commitment to innovation, sustainability and delighting guests.”
Now, every glass poured aboard a Princess cruise will reflect this shared passion for quality.
Where and How Guests Can Sip Archer Roose
Archer Roose Wines will be available fleetwide. Whether guests are sunbathing on the deck, playing cards in the casino, or enjoying a private balcony sunset, they can pop open a can and sip with ease.
Here’s where you’ll find Archer Roose onboard and beyond:
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Poolside and on excursions for that perfect refreshing drink
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In-room delivery through Princess’ Ocean Now® service
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Exclusive Princess Cay island getaways
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Alaska lodges, extending the experience beyond the ship
With this new offering, Princess is making sure its guests can enjoy luxury wine at every stage of their journey.
Celebrity Star Power: Elizabeth Banks Leads the Charge
Adding a splash of Hollywood glam, Elizabeth Banks brings her signature wit and humor to the partnership. She stars in The Can for the Curious Cruiser, a playful video that highlights just how easy and fun it is to enjoy premium wine at sea.
The video will roll out across social media, YouTube, and Princess stateroom TVs, ensuring every guest gets to see Banks’ fun, lighthearted take on luxury travel and wine culture.
This creative edge helps set the partnership apart, appealing to younger travelers and seasoned cruise fans alike.
Why Archer Roose is Different
Archer Roose Wines has been shaking up the wine world with its sustainability-focused approach. Their wines are:
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Vegan and gluten-free
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Free of added sugar and unnecessary additives
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Crafted using low-intervention winemaking practices
This aligns perfectly with today’s health-conscious and eco-friendly travelers. By choosing Archer Roose, guests can indulge guilt-free while supporting sustainable practices.
“Whether you’re lounging on deck or exploring a private island, Archer Roose Wines let you raise a glass of world-class wine anytime, anywhere, without sacrificing quality or sustainability,” added Leitner-Waldman.
A First for Princess and Archer Roose
This is a milestone moment for both brands. While Archer Roose has grown rapidly in restaurants and stores across the U.S., this marks its first presence at sea. For Princess Cruises, it represents a step toward meeting the evolving tastes of its diverse guests.
With award-winning wines and a growing reputation, Archer Roose is perfectly positioned to thrive in the luxury travel space. Guests can learn more about the brand at archerroose.com or follow them on Instagram for updates and behind-the-scenes stories.
Future of Wine at Sea
This partnership could be the start of a larger trend. As more travelers seek convenience and sustainability, luxury canned wines like Archer Roose may become a staple on cruises and in upscale destinations.
With Princess Cruises sailing to places like the Caribbean, Alaska, Europe, and Asia, there’s no limit to where this partnership can go. The first pour is just the beginning of a new era for wine lovers at sea.
Sip, Sail, and Celebrate
For travelers who want luxury without compromise, Archer Roose Wines on Princess Cruises delivers in style. Whether it’s a toast under the stars or a quiet drink on a private balcony, this partnership makes every moment a little more special.
Raise a can, make a memory, and experience wine like never before — at sea.
