Snoop Dogg ’s Iconic Tonics Teams Up with The Butcher’s Daughter for Zero-Proof Functional Cocktails

Snoop Dogg Iconic Tonics Teams Up with The Butcher’s Daughter for Zero-Proof Functional Cocktails

Snoop Dogg’s Iconic Tonics is shaking up the beverage scene with a bold collaboration that fuses music, plant-based innovation, and elevated mixology.

Partnering with The Butcher’s Daughter, a cult-favorite plant-forward restaurant group, and its natural wine and listening bar, Only The Wild Ones, the partnership introduces a lineup of zero-proof functional cocktails crafted to boost mood, reduce stress, and promote holistic well-being.

Launching this month, guests in New York and Los Angeles, and soon Austin, can sip botanical creations featuring seasonal produce and adaptogenic ingredients. The debut drink, the Grilled Lemon Spritz, sets the tone with grilled and pressed lemons, fresh ginger, amaro falso, soda, and muddled mint — all enhanced with Kanna flower extract, a botanical long prized for its uplifting and heart-opening qualities.

This collaboration offers a fresh approach to mindful drinking, blending Snoop Dogg’s rebellious spirit with The Butcher’s Daughter’s commitment to wellness and community.

Functional Cocktails for a New Era of Drinking

As more consumers seek alternatives to alcohol, functional beverages have become a powerful trend. Snoop Dogg’s Iconic Tonics aims to lead this movement by introducing plant-powered drinks that serve a purpose beyond flavor alone.

“This is about sipping something that fits the moment, whether that’s unwinding with friends, catching a live set, or finding your own rhythm,”

Evan Eneman

Co-Founder and CEO of Iconic Tonics

“We’re blending flavor, vibe, and plant power in spaces that already know how to set the tone.”

The functional cocktails created through this partnership reflect a growing desire for beverages that not only taste good but also enhance well-being. Ingredients like Kanna flower extract are known for their mood-boosting effects, making these drinks ideal for anyone seeking a balanced, elevated experience without alcohol.

These cocktails are designed for modern consumers who value wellness, creativity, and connection — a trend gaining traction in cities like Berlin, Miami Beach, Aspen, and San Francisco, where nightlife and health-conscious living intersect.

A Shared Vision: Music, Community, and Creativity

The collaboration is more than a product launch — it’s a cultural alignment rooted in shared values of music, innovation, and connection.

Heather Tierney, Founder & Creative Director of The Butcher’s Daughter, shared why this partnership felt natural:

“The Butcher’s Daughter has always been about creating new rituals and experiences that bring people together.

Iconic Tonics shares that ethos and spirit.

“…This new partnership also aligns with the origin story of our brand — the daughter is rebelling against the father. Snoop and his Iconic Tonics definitely feed into that rebellious spirit. We both believe in doing things differently with intention.”

This synergy comes to life at Only The Wild Ones, The Butcher’s Daughter’s wine bar concept known for its curated vinyl collection, high-fidelity sound system, and surprise DJ sets. The space creates an ideal environment for functional cocktails, allowing guests to slow down and fully immerse themselves in the experience.

Eneman echoed this sentiment:
“Our drinks are made for spaces where connection happens naturally, whether that’s over music, conversation, or just taking a beat. Partnering with The Butcher’s Daughter lets us bring functional, intentional beverages into spaces where people are already celebrating life, music, and community.”

The Debut Drink: Grilled Lemon Spritz

The first creation from this collaboration, the Grilled Lemon Spritz, highlights seasonal, farm-fresh ingredients. This refreshing, zero-proof cocktail is made with:

• Grilled and pressed lemons

• Pressed ginger

• Amaro falso

• Fresh muddled mint

• Kanna flower extract

The drink is designed to be both invigorating and calming, embodying the balance of flavor and function that Iconic Tonics and The Butcher’s Daughter strive to achieve.

Alongside this signature beverage, The Butcher’s Daughter will feature a rotating selection of Iconic Tonics’ offerings for sale in their restaurant markets, including:

• Death Row Records Do It Fluid

• Klaus

• Love Yer Brain

• Additional functional drink innovations

Just Getting Started

The partnership is just getting started. With an Austin location opening this fall, The Butcher’s Daughter and Iconic Tonics plan to bring their innovative beverage program to even more vibrant, hospitality-driven cities.

Future collaborations will include:

• Seasonal menu updates featuring new zero-proof cocktails

• Artist-driven events connecting food, music, and culture

• Immersive experiences focused on mindful consumption and community

This move positions both brands at the forefront of the wellness-meets-hospitality movement, catering to discerning audiences in cities like Los Angeles, Manhattan, Las Vegas, Chicago, and Atlanta.

Where Flavor Meets Function

Snoop Dogg’s Iconic Tonics and The Butcher’s Daughter are setting a new standard for what it means to drink with purpose. By blending plant-based ingredients, vibrant flavors, and cultural experiences, they’ve created a blueprint for the future of hospitality.

For those ready to explore functional cocktails, visit The Butcher’s Daughter, Only The Wild Ones, or Iconic Tonics for updates on locations, events, and upcoming menu launches.

This collaboration proves that drinking well doesn’t require alcohol — just a commitment to creativity, connection, and conscious living.