Sagamore Spirit Pours Maryland Pride into 2025 BMW Championship with Exclusive Whiskey Experience
Upscale golf fans and whiskey lovers are in for a spirited experience at the 2025 BMW Championship, as Sagamore Spirit—the Maryland-based award-winning distillery—steps into the spotlight as the Preferred Whiskey Sponsor.
This partnership brings premium rye whiskey at PGA events to the forefront in a bold and luxurious fashion.
Held August 12–17 at the prestigious Caves Valley Golf Club, the championship will welcome the world’s top 50 PGA TOUR players, while Sagamore Spirit elevates the event with curated cocktails, immersive branding, and unmistakable Baltimore energy. This marks more than a brand alignment—it’s a hometown tribute on golf’s national stage.
A Toast to Maryland: Sagamore Spirit Joins the 2025 BMW Championship
For Sagamore Spirit, this isn’t just another sponsorship—it’s personal.
Based in Baltimore’s waterfront Peninsula district, the distillery is known for crafting top-tier rye whiskey while honoring Maryland’s rich distilling history. Their presence at the 2025 BMW Championship reflects not just brand visibility but a heartfelt celebration of local roots.
“Partnering with an event of this caliber, right in our backyard, is incredibly meaningful for Sagamore Spirit,”
Robert Cullins
Executive Vice President of Disaronno International.
“This tournament not only celebrates world-class golf
but also supports a remarkable cause through the Evans Scholars Foundation.
We’re proud to raise a glass in support.”
The Ultimate Sip-and-See: Sagamore’s Immersive Whiskey Experience
At this year’s championship, guests can expect far more than the traditional concession fare. Sagamore Spirit is set to take center stage with interactive and upscale whiskey activations:
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Hospitality & Concession Offerings: Guests will enjoy a range of rye expressions, including Sagamore Small Batch, Double Oak, and Cask Strength—each meticulously crafted through the brand’s grain-to-glass process.
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Signature Cocktail – The “Sagamore TEE TIME”: A refreshing blend of Sagamore Small Batch, peach liqueur, lemonade, and iced tea, served at exclusive ticketed venues.
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Caves Club Featuring Sagamore Spirit: Sagamore claims naming rights to this premium skybox overlooking the 16th and 18th greens, outfitted with stylish branding and décor that mirrors Sagamore’s bold aesthetic.
“As an iconic Baltimore brand, Sagamore’s commitment to quality makes it the ideal partner for a week-long celebration of the spirit of this city,”
Vince Pellegrino
WGA senior vice president of tournaments
High Stakes, High Style: Why This Tournament Matters
As the penultimate event of the PGA TOUR season, the BMW Championship is known for drama, prestige, and philanthropy. With a field limited to the top 50 FedExCup contenders, the stakes are sky-high as players battle for a coveted spot in Atlanta’s TOUR Championship.
The tournament has been named “Tournament of the Year” a record six times and has raised over $60 million for the Evans Scholars Foundation, which funds college scholarships for high-achieving youth caddies.
Sagamore Spirit’s involvement adds another layer of sophistication and civic pride to an already powerful week.
The Legacy of Maryland Rye, Reimagined
Sagamore Spirit is on a mission: to revive and redefine Maryland-style rye whiskey for the modern palate. With over 200 international awards, including 2023’s Best Rye Whiskey at the John Barleycorn Awards, the brand is clearly striking a chord with connoisseurs.
Unlike Kentucky’s more common rye profiles, Maryland rye is known for its smoother, sweeter, and fuller-bodied flavor. Sagamore achieves this through a triple-distilled, two-mash-bill approach, using non-GMO grains sourced locally. Their collaboration with the University of Maryland Agricultural Extension furthers their commitment to sustainable and regional rye cultivation.
Learn more about Sagamore’s grain-to-glass process and expressions at sagamorespirit.com.
Where Golf Meets Glamour—and Whiskey Tells a Story
This partnership is a smart fusion of luxury, sport, and local pride. From Manhattan and Miami Beach to Aspen and Hong Kong, Sagamore Spirit’s presence at the BMW Championship appeals to affluent audiences who appreciate craft, culture, and storytelling.
Expect branded TV wraps, venue walls, and curated bar backs that make Sagamore impossible to miss at Caves Valley. But beyond aesthetics, this is about legacy—of both the sport and the spirit.
Raise a Glass to Premium Rye Whiskey at PGA Events
For the sophisticated sports fan and refined whiskey drinker, the 2025 BMW Championship promises more than top-tier golf—it offers a full-sensory immersion into premium rye whiskey at PGA events. Whether you’re catching the action from the Sagamore-branded skybox or sipping a TEE TIME cocktail under the summer sun, this is the moment where Maryland pride, historic craftsmanship, and luxury experiences converge.
