Get ready for Disaronno’s 500th Anniversary Summer Celebration
The summer just got a lot sweeter — and more stylish — as Disaronno, the world’s favorite Italian liqueur, continues its 500th anniversary celebration with a series of high-profile activations across the U.S.
From a rooftop soirée in New York City to jazz-filled evenings in New Orleans, Disaronno is raising the bar on what it means to toast to half a millennium of Italian elegance. These immersive events are part of the brand’s year-long #Disaronno500Cheers campaign, blending classic heritage with today’s bold cocktail culture.
For luxury lifestyle enthusiasts in Manhattan, Los Angeles, Miami Beach, and beyond, this is an invitation to experience la dolce vita like never before — with a glass of Disaronno in hand.
500 Years Young: How Disaronno Is Redefining Legacy in Modern Cocktail Culture
A brand born in 1525 has no business being this trendy — and yet Disaronno continues to set the standard for style, flavor, and storytelling in the global spirits scene. From its legendary origin during the Italian Renaissance to its signature bottle topped with a square cap and golden label, Disaronno is more than a liqueur — it’s a lifestyle.
“As we commemorate 500 years of Disaronno, we’re thrilled to bring that celebration directly to tastemakers in the U.S.,”
Robert Cullins
Executive Vice President of Disaronno Portfolio
“These summer activations are a vibrant expression of our brand’s evolution.”
With availability in over 160 countries, Disaronno is showing no signs of slowing down. Its half-millennium moment is being marked not with nostalgia, but with curated experiences that appeal to a new generation of connoisseurs.
Bar Convent Brooklyn: A Vintage Gelato Cart, a Spritz, and a Renaissance Tale
Disaronno kicked off its U.S. summer tour at Bar Convent Brooklyn (BCB) in June, one of the premier events for the global bar and beverage industry. The brand’s 500th anniversary took center stage with a Dolcevita-themed booth, where guests were treated to Disaronno Spritzes from a whimsical vintage gelato cart.
This activation wasn’t just about presentation — it was about positioning Disaronno alongside other powerhouse spirits in the company’s growing portfolio, including Tia Maria, The Busker Irish Whiskey, Sagamore Spirit, and Rabarbaro Zucca. The booth exuded Italian sophistication while encouraging the next wave of bartenders to incorporate the liqueur into their modern repertoire.
For photos and recipes, visit www.disaronno.com.
Manhattan Meets Milano: A Rooftop Celebration at Mr. Purple
On a sultry summer night in July, Mr. Purple — NYC’s famed rooftop lounge — becomes the epicenter of Italian glamour as Disaronno hosts a VIP anniversary event. The exclusive evening brings together influencers, cocktail creators, and tastemakers for a private affair designed to reflect five centuries of craft and culture.
Highlights include:
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Signature cocktails, including the Dolcevita, a modern Italian sour created by Patrick Pistolesi and the award-winning team at Rome’s Drink Kong.
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Curated Italian small plates with a Manhattan twist.
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Gift moments, social media-worthy backdrops, and of course, plenty of #Disaronno500Cheers.
This high-rise activation celebrates not just where Disaronno has been, but where it’s going — elevated, global, and forever stylish.
Tales of the Cocktail: Italian Heritage Meets New Orleans Cool
The final major U.S. stop this summer is none other than Tales of the Cocktail in New Orleans, where Disaronno hosts an exclusive event on July 21 at the Chandelier Bar at the Four Seasons.
With a VIP preview hour and a two-hour immersive experience, the event is designed to offer a luxurious escape in the heart of cocktail culture’s most iconic gathering. Expect:
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Live jazz by Aurora Nealand
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Disaronno signature cocktails and elevated Italian–Creole bites
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A refined atmosphere where the Renaissance meets the roaring twenties
It’s more than a party — it’s a masterclass in how to stay relevant, refined, and radiant 500 years in.
From Italy With Love: A Toast You Can Join Anywhere
You don’t need a velvet invite to be part of the celebration. Disaronno invites fans around the world — from San Francisco to Berlin, Aspen to Hong Kong — to share their own moments using the hashtag #Disaronno500Cheers.
Whether you’re sipping a Disaronno Sour at a rooftop bar in Chicago or mixing up a spritz in your home kitchen in Atlanta, every glass raised is part of the global toast.
“Disaronno is a pleasure to enjoy on the rocks as well as in its various mixed drinks”
“Recognizable and versatile, it makes every cocktail one of a kind.”
Final Toast: Celebrate 500 Years of Italian Iconography
Disaronno’s 500th isn’t a mere birthday — it’s a landmark in cultural longevity. With curated summer events, cutting-edge cocktails, and an international community of aficionados, the brand proves that heritage and innovation can sip side by side. If you’re craving a drink that embodies centuries of elegance and modern flair, your glass awaits.
Raise yours. Join the celebration. Salute.
