JAJA Tequila, award-winning tequila for modern mixology, known for its smooth flavor profiles is just been named Tequila Producer of the Year
In a world where tequila brands rise and fall with every cocktail trend, one name is earning praise not just from consumers—but from the people behind the bar. JAJA Tequila, known for its vibrant brand spirit and smooth flavor profiles, has just been named Tequila Producer of the Year at the 2025 Bartender Spirits Awards in Chicago.
Crafted from 100% Blue Weber agave and three natural ingredients, this award-winning tequila for modern mixology is rewriting what “premium” means. It’s approachable yet refined, joyful yet rooted in craft. From Manhattan rooftops to Aspen après-skis, JAJA is now the go-to pour for those who know their spirits.
What Sets JAJA Tequila Apart?
The tequila space is crowded, but JAJA’s charm lies in its authenticity. Founded in 2018 by brothers Maurice and Elliot Tebele (yes, that Elliot Tebele of @fuckjerry fame) and Martin Hoffstein, JAJA quickly caught the attention of Grammy winners The Chainsmokers, who joined as co-owners. But it wasn’t just the celebrity sparkle that made JAJA stand out—it was the product itself.
Crafted at La Rojeña Distillery in Jalisco, the oldest active distillery in Latin America, JAJA is produced using traditional methods and natural ingredients: 100% Blue Weber agave, yeast, and volcanic mineral-rich water. The result? A smooth, subtly sweet tequila with a laid-back, luxurious vibe.
“We created JAJA to be a spirit of the people – fun, approachable, and uncompromising in quality,”
Martin Hoffstein.
“To be named Producer of the Year by the very bartenders who shape cocktail culture across the U.S. is an incredible honor.”
Why the 2025 Bartender Spirits Awards Matter
Unlike many industry awards, the Bartender Spirits Awards are judged solely by hospitality pros: bartenders, bar managers, and beverage directors who know what works—and what doesn’t—in a real bar setting.
“JAJA, being named Tequila Producer of the Year, reflects their ability to consistently deliver quality, character, and bartender-driven appeal across their range,” said Sid Patel, CEO of Beverage Trade Network. “This award reflects more than just one standout bottle—it highlights JAJA’s ability to produce exceptional tequila across the board, from Blanco to Añejo.”
Judged on mixability, flavor, value, and design, JAJA outperformed dozens of competitors, scoring highest across all tequila categories—a true sign that this award-winning tequila for modern mixology delivers on every level.
The Expressions: Blanco, Reposado, and Añejo
Each of JAJA’s expressions is designed with both sipping and mixing in mind:
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JAJA Blanco – Bright, clean, and citrusy. Perfect in a Tommy’s Margarita or Ranch Water.
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JAJA Reposado – Aged six months in American oak barrels, delivering vanilla and caramel notes.
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JAJA Añejo – Aged for over a year with rich layers of toasted oak, butterscotch, and spice. A smooth sipper neat or in an upscale Old Fashioned.
Retailing from $29.99, JAJA manages to bridge the gap between luxury and accessibility, making it a practical yet impressive choice for home bars and hospitality venues alike.
The Influence Behind Jaja Tequila, award-winning tequila for modern mixology
The brand’s founders weren’t interested in tequila snobbery. Instead, they wanted to create a fun, modern, and approachable spirit that aligned with their lifestyle: social, celebratory, and high-quality. That mindset paid off—not just in product development but in brand ethos.
Their slogan, “A spirit born of joy and craft,” rings true in every aspect of the company—from sourcing and production to label design and distribution through Proximo Spirits.
With over 25 medals from global spirits competitions, including Tequila of the Year at the 2023 London Spirits Competition, JAJA is proving that good vibes and great craft can coexist.
Where to Find JAJA Tequila
Available nationwide and in select international markets, JAJA can be found at premium retailers, high-end bars, and restaurants from San Francisco to Boston, and Las Vegas to Miami Beach. It’s also featured in curated cocktail menus at top hospitality venues in New York City and Chicago.
Whether you’re a bartender looking for a versatile tequila or a spirits enthusiast seeking a memorable bottle, JAJA’s award-winning tequila for modern mixology belongs on your shelf.
Learn more at jajatequila.com
A Toast to the Future of Tequila
JAJA’s recognition as Tequila Producer of the Year isn’t just a win for the brand—it’s a statement about what the future of tequila can be: bold, joyful, inclusive, and still crafted with the reverence of tradition. Whether you’re mixing a Reposado Mule in Manhattan or sipping Añejo fireside in Aspen, JAJA offers a new standard for luxury tequila that’s fun without compromise.
Raise a glass to tequila that’s as good as it looks—and tastes even better.
