What happens when the world’s most elegant vodka partners with an A-list Hollywood star to deliver a cinematic tribute to living well? You get the GREY GOOSE Hôtel, the latest luxury vodka campaign with Zoe Saldaña—and it’s a masterclass in joie de vivre. Set against the dreamlike backdrop of Lake Como, this bold new global campaign doesn’t just sell vodka—it sells a mindset: one where indulgence isn’t occasional, it’s essential.
GREY GOOSE®, long hailed as the quintessential French vodka, launched its most immersive campaign yet on June 12, beginning with a series of visually rich vignettes and rolling experiential pop-ups where guests can “check in” and savor every moment. With Saldaña as the face of the campaign, GREY GOOSE is calling on a global audience to stop obsessing over productivity and start embracing life’s delicious detours.
The GREY GOOSE Hôtel: Where Time Bends and Cocktails Flow
This isn’t just a marketing campaign—it’s a full sensory universe. The GREY GOOSE Hôtel is a fictional destination where the rules of time and routine don’t apply. In its premiere short film “Last-ish Call,” Saldaña tiptoes through a posh hotel, stealing cocktail ingredients after the bar has “closed”—because when the vibes are right, the night shouldn’t end.
Another vignette, “Not So Dry Martini Cocktail,” debuts mid-July, capturing a rain-soaked moment where Saldaña and friends turn an unexpected storm into a celebration, laughing and sipping through it with not-so-dry martinis in hand.
“The opportunity to work with GREY GOOSE again after almost two decades has been such an amazing full circle moment, and I feel especially aligned with this campaign’s message of living in the present,”
Zoe Saldaña
“Working on ‘GREY GOOSE Hôtel’ has been the great reminder to stop fretting about being productive and start saying ‘yes’ to more moments that inspire joie de vivre.”
A New Creative Era luxury vodka Grey Goose with Zoe Saldaña
The campaign is the first from BBH USA, GREY GOOSE’s newly appointed creative agency of record. Directed by Martin Werner, shot by Academy Award-nominated Rodrigo Prieto, and backed by executive producers Laura Macauley and Jen Beitler, this isn’t just advertising—it’s aspirational art.
“At the heart of our new campaign is the GREY GOOSE Hôtel, a living expression of our belief that pleasure is essential,”
Aleco Azqueta
GREY GOOSE
Global Vice President of Marketing
“Time is meant to be enjoyed, not just managed.”
This luxury vodka campaign with Zoe Saldaña rolls out across linear TV, online video, and social media, premiering during high-profile summer events like the NBA Finals, Wimbledon, and the US Open.
Le Zoé Spritz: The Drink of the Summer
What’s a luxury hotel without a signature cocktail? Meet the Le Zoé Spritz, inspired by Saldaña’s own taste and designed for effortless summer sipping. Here’s the recipe, as featured on @greygoose:
Le Zoé Spritz Recipe:
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1.5 oz GREY GOOSE® Vodka
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1.5 oz Rosé Wine (from Provence, naturally)
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1.5 oz Perrier® Sparkling Water
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3 oz Strawberry Juice
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0.5 oz Fresh Lemon Juice
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Garnish: Sliced strawberries, blueberries, sprig of thyme
This vibrant, elegant cocktail captures the essence of the GREY GOOSE Hôtel: luxurious, light, and effortlessly French.
More Than a Campaign—A Cultural Invitation
GREY GOOSE isn’t stopping at screen storytelling. The brand is bringing the Hôtel to life through rolling experiential activations, where consumers can check in and sip in immersive GREY GOOSE environments in select cities across the globe—including likely stops in Miami, New York, LA, and Aspen.
Every detail, from the fashion to the music to the hotel set in Lake Como, has been curated to evoke indulgence, ease, and European elegance—making this not just a vodka campaign, but a statement about how to live well.
Why the GREY GOOSE Hôtel Resonates Now
In a culture obsessed with hustle and performance metrics, the GREY GOOSE Hôtel is both a fantasy and a reality check. The idea of slowing down to enjoy a cocktail with friends—of making time wait—feels radical, luxurious, and necessary.
As more consumers turn to wellness-minded hedonism (think low-ABV drinks, mindful indulgence, and experiences over excess), this luxury vodka campaign with Zoe Saldaña strikes a timely chord. It invites us not just to drink better, but to live better.
Explore more at greygoose.com or follow @greygoose on Instagram for behind-the-scenes clips, cocktail tutorials, and the ongoing adventure that is the GREY GOOSE Hôtel.
