Big Papi’s Secret Is Out with “Ozama”! David Ortiz Just Launched the Most Dominican Rum Ever
When David “Big Papi” Ortiz steps up to the plate, he swings for the fences. That same fearless spirit is now bottled in every drop of Ozama Rum, a new ultra-premium spirit from the Hall-of-Fame slugger that fuses deep Dominican heritage with a bold vision for the future.
Ozama Rum is not just another celebrity-branded product—it’s a heartfelt tribute to Ortiz’s roots and a passionate bid to elevate Dominican craftsmanship on the world stage.
“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,”
David “Big Papi” Ortiz
“I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”
Named after the Ozama River—the lifeline of Santo Domingo and a symbol of Ortiz’s boyhood memories of fishing, swimming, and crabbing for jaiba—Ozama Rum is 100% Dominican. From the sugarcane to the aging in oak barrels, every aspect of production takes place on the island. It proudly bears the denominación de origen certification “Ron Dominicano,” affirming its authenticity and place of origin.
The brand launches with three expressions:
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Ozama Blanco, platinum-hued and citrus-bright, perfect for a clean, balanced cocktail;
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Ozama Añejo, rich and spiced with layers of vanilla and toffee;
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Ozama Gran Añejo, a sophisticated sipper offering notes of honey, candied fruit, and fine wood.
Each bottle is a statement of Dominican artistry—bold in design, smooth in execution, and unapologetically joyful in spirit.
Behind the bottle, Ortiz worked hand-in-hand with a team of Dominican artisans and spirits experts to shape a product that’s as vibrant as the island itself. And he wasn’t just lending his name.
From taste-testing to visual branding, Ortiz was deeply involved in every decision.
Abbott Wolfe, Founder & CEO of Drink2Success, the company that partnered with Ortiz, puts it best: “From day one, David had a clear vision to create an ultra-premium rum that feels authentic, vibrant, and undeniably Dominican—it was important to him to spotlight the Dominican Republic and at the same time give back to the community that raised him.”
Indeed, giving back is central to Ozama’s mission.
2% of profits will go toward cleanup and revitalization efforts along the Ozama River and support surrounding communities—making this not just a drink, but a movement.
The timing couldn’t be better.
The global rum market is booming, valued at $11.77 billion in 2022 with a projected growth of 5.6% annually through 2030, according to GVR. With its authentic roots and premium positioning, Ozama Rum is poised to meet the moment, appealing to drinkers who crave both quality and cultural resonance.
Pre-launch events in Boston, Miami, New York, and Santo Domingo have already generated a wave of buzz, and the rum will be available starting in early June across the Dominican Republic and the U.S. Northeast, including Connecticut, Florida, Massachusetts, New York, and more.
Online sales are also open at drinkozama.com.
For Ortiz, Ozama isn’t just about launching a product. It’s about legacy.
With each pour of Ozama Rum, you’re not just sipping a premium spirit—you’re tasting a story, a culture, and the pride of a nation. In the words of Big Papi himself: “They say that perfection doesn’t exist, but you can get close to it.”
And with Ozama, he just might have.
