Casamigos Tequila announces “Anything Goes with My Casamigos.”
Bright, bold, and fun — celebrates unexpected connection and friendship, highlighting the ease and approachability of the brand’s award-winning liquid.
The “Anything Goes with My Casamigos” campaign was born from the spirit of friendship, inspired by the story of Casamigos which was made by friends, for friends.
The work gives you a glimpse into the world of Casamigos with “Our House of Friends,” a place where everyone is welcome.
Why Casamigos Tequila is worth it
Casamigos Tequila is considered a ultra premium spirit due to its smooth profile, artisanal production methods, and premium agave sourcing.
Crafted in Jalisco, Mexico, Casamigos uses 100% Blue Weber agave, slow-roasted for 72 hours in traditional brick ovens, enhancing depth and character. It’s fermented for an extended period and distilled slowly, resulting in a refined, easy-to-drink tequila with minimal burn—ideal for sipping neat or in cocktails.
Founded by George Clooney and partners, its success goes beyond celebrity branding, focusing on consistency and craftsmanship.
Casamigos’ approachable taste and attention to detail set it apart in the premium tequila category.
“Casamigos has always been warm and inviting – from its name, which means house of friends, to the versatile and inviting nature of its liquid…”
Sophie Kelly
Global Head of Agave Spirits
“…The perfect tequila to be enjoyed in effortless moments with friends. The new campaign stands out within the tequila category and invites people into a world full of character, celebrating the promise of adventure,” says Sophie Kelly Global Head of Agave Spirits.
Casamigos Tequila Perfectly paired with Summer
Tequila is an excellent summertime drink because it’s bright, refreshing, and incredibly versatile.
Made from blue agave, tequila often carries citrusy, herbal, and earthy notes that pair perfectly with warm-weather ingredients like lime, pineapple, and fresh herbs. It forms the base of iconic summer cocktails like the margarita and paloma—both light, zesty, and thirst-quenching.
Unlike heavier spirits, tequila’s clean finish and lower sugar content (especially in blanco expressions) make it a popular choice for daytime sipping or beachside gatherings. Whether shaken into a cocktail or enjoyed neat with a splash of lime, tequila captures the spirit of summer with every sip.
The hero film brings consumers into our House of Friends, a world where there are no strangers, only friends you’ve yet to meet. In the series of films, you get to know a cast of characterful friends including “The Cowboy”, “The Movie Star” and “The Big Shot” and their great adventures together.
The work will bring the versatility of this award-winning liquid to life, with a beautiful and mouthwatering array of cocktails and ingredients to show consumers Anything Goes with My Casamigos.
“This campaign is a fresh and magnetic take on a brand that truly inspires you to appreciate the joy of friendship. It’s an incredibly exciting time to work on Casamigos,” said Mark Hunter, Co-Founder and COO at Accomplice.
Director Alex Prager, said “I really enjoyed working with Casamigos because I was able to cultivate distinct characters and evoke something more theatrical and playful, bringing a spirit of old Hollywood musicals to life. What interested me was creating this stylized world where personalities could interact in unexpected ways, while still capturing those authentic moments of connection. The rich visual narrative allowed me to play with color and composition in a way that feels both timeless and contemporary.”
The 360 integrated marketing campaign will launch with a hero :30s spot, a full suite of social and digital assets, along with robust media plans including linear and streaming TV, digital and OOH. The campaign will be supported through exciting cultural partnerships and spaces where it can come to life for consumers across North and Central America, Australia, Great Britain and European markets.
Throughout the summer and beyond, Casamigos will continue to celebrate these moments with friends throughout iconic social celebrations. The brand will also be gearing up for its upcoming debut as the Official Tequila Supporter in North America of the FIFA World Cup 2026™ – a moment where friends across the globe come together over a common celebration, because Anything Goes – with my Casamigos!
About CASAMIGOS:
Brought to you by those who drink it. Casamigos was founded by longtime friends George Clooney, Rande Gerber, and Michael Meldman. Launched in 2013, our ultra-premium tequilas are made from our finest hand-selected 100% Blue Weber agaves.
Casamigos has garnered the highest accolades from the spirit industry’s most well-respected authority figures. The Casamigos portfolio is available throughout the United States, UK, Canada, Australia and expanding worldwide. For more information, please visit www.casamigos.com or follow us on social media @casamigos. ENJOY RESPONSIBLY. Imported by Casamigos Spirits Company, LLC, White Plains, NY.
