Andrew Scott Goes ‘Redbreast Unhidden’ with SXSW Team Up for Redbreast Irish Whiskey
Redbreast®, the world’s most awarded single pot still Irish whiskey, proudly announces the launch of ‘Redbreast Unhidden,’ a global platform designed to spotlight hidden gems in film.
In partnership with BAFTA winner, Golden Globes and SAG nominee, Irish actor Andrew Scott and the renowned SXSW Film & TV Festival, this initiative aims to uncover bold stories and exceptional, yet lesser-known, films.
Redbreast’s ‘Quite the Find’
‘Redbreast Unhidden’ is part of Redbreast’s new global campaign, ‘Quite the Find,’ which celebrates the thrill of unearthing hidden treasures — much like the first sip of Redbreast Irish Whiskey, revealing its complex layers of character and depth.
True to the Irish pot still tradition, Redbreast has been crafting its distinctive whiskey for over a century, using a mash bill of a mix of malted and unmalted barley. This quintessential style of whiskey-making embodies the craftsmanship and complexity for which Redbreast is known.
Redbreast and Andrew Scott aim to inspire audiences
Through ‘Redbreast Unhidden’, Redbreast and Andrew Scott aim to inspire audiences to seek out extraordinary films and explore fresh perspectives that might otherwise go unnoticed.
“Redbreast, as the world’s most awarded single pot still Irish whiskey,
is celebrated for its unparalleled complexity, richness, and its signature sherry cask influence.
The first sip of Redbreast is a unique discovery and a feeling
we are excited to share through our new partnership with the immensely talented
Andrew Scott
and the renowned SXSW Film & TV Festival,”
Nodjame Fouad,
CEO at Irish Distillers,
the maker of Redbreast Irish Whiskey.
“We invite whiskey enthusiasts and newcomers on a journey that celebrates craftsmanship, character and complexity in the creative worlds of whiskey and film.”
As part of the partnership with SXSW, Redbreast will spotlight short films, featuring a selection of six original works by up-and-coming filmmakers: One Day This Kid (Alexander Farah), Entre Tormentas (Frank Zayas), Nervous Energy (Eve Lui), Sweetbriar (Danny Rivera), Brief Somebodies (Andy Reid) and I’m The Most Racist Person I Know (Leela Varghese).
Carefully curated by Andrew Scott and Redbreast, the films were chosen for their values of authenticity, craftsmanship, discovery, and resilience. The collection spans a variety of genres, from dramas and comedies to docu-fictions, covering themes including societal expectations and stereotypes, familial love and explorations of identity.
“I’m delighted to be partnering with Redbreast on this campaign to encourage creativity and discovery worldwide,”
Andrew Scott
acclaimed actor and brand partner for Redbreast Irish Whiskey.
“It’s been really fun to be part of, especially given their initiative to encourage filmmakers of the future, whose voices need to be supported now more than ever.”
This year’s SXSW Film & TV Festival will also feature the very first ‘Redbreast Unhidden Award’, in which one of the filmmaker finalists will be selected by Andrew Scott and honored with a financial award. This award aims to raise awareness and foster the growth of original storytelling in film, addressing the growing challenge highlighted by recent research, which shows that over half (60%)2 of global audiences struggle to discover unique films, often getting caught up in trending content.
Francis Román, Senior Film & TV Programming Manager at SXSW Film & TV Festival added, “Partnering with Redbreast and Andrew Scott is an incredible opportunity to spotlight some of our SXSW 2025 Shorts Filmmakers and their remarkable talent. Our focus at SXSW is to discover, celebrate, and amplify fresh and original voices in filmmaking. For us, the beauty of programming is finding those hidden gems, and through ‘Redbreast Unhidden’, we get to champion these artists even further. By supporting short filmmaking, we’re not only elevating today’s storytellers. We’re paving the way for future generations of filmmakers.”
Redbreast Irish Whiskey will host a series of events and experiences throughout the SXSW Film & TV Festival, from March 11 to 13, 2025, including a screening event and a hidden speakeasy cinema-inspired bar. To learn more, head to Redbreast’s SXSW page.
For those film and whiskey fans unable to attend SXSW, Redbreast Irish Whiskey will be curating exclusive film and cocktail experiences, bringing the spirit of SXSW across major cities. To find out more about the ‘Redbreast Unhidden’ platform and the ‘Quite the Find’ campaign please visit www.redbreastwhiskey.com/en/redbreast-unhidden or follow @RedbreastUS on social media.
