Andrew Scott unveils Redbreast Unhidden at SXSW with Redbreast Irish Whiskey celebrating hidden gems in film and storytelling.
In a celebration that bridges art, craft, and discovery, Redbreast Irish Whiskey — the world’s most awarded single pot still whiskey — has launched Redbreast Unhidden, a new global platform championing hidden gems in film. The initiative, created in partnership with BAFTA winner and Golden Globe nominee Andrew Scott and the SXSW Film & TV Festival, aims to spotlight authentic stories and elevate emerging voices in cinema.
Andrew Scott unveils Redbreast Unhidden at SXSW
Like a perfectly aged whiskey, some stories deserve time, patience, and the right audience to be fully appreciated — and Redbreast Unhidden is pouring that opportunity straight from the barrel.
A Toast to Hidden Talent
At its core, Redbreast Unhidden is part of the brand’s new campaign, “Quite the Find,” which celebrates the beauty of discovery — both in whiskey and in creativity.
Just as Redbreast’s signature sherry cask-aged whiskey reveals complex layers with every sip, the campaign uncovers emerging filmmakers whose works are equally nuanced, daring, and original.
“Redbreast, as the world’s most awarded single pot still Irish whiskey,
is celebrated for its unparalleled complexity,
richness, and its signature sherry cask influence,”
Nodjame Fouad
CEO at Irish Distillers
“The first sip of Redbreast is a unique discovery — a feeling we are excited to share through our partnership with the immensely talented Andrew Scott and the renowned SXSW Film & TV Festival.”
Through Redbreast Unhidden, the brand and Scott invite audiences to embrace craftsmanship and curiosity — whether it’s in film, whiskey, or the joy of finding something truly special.
Spotlight on Discovery: Andrew Scott unveils Redbreast Unhidden
As part of the collaboration with SXSW 2025, Redbreast will feature six short films from up-and-coming filmmakers, personally curated by Scott and the Redbreast team. The lineup includes:
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One Day This Kid by Alexander Farah
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Entre Tormentas by Frank Zayas
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Nervous Energy by Eve Lui
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Sweetbriar by Danny Rivera
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Brief Somebodies by Andy Reid
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I’m The Most Racist Person I Know by Leela Varghese
Each film was chosen for its authenticity, creativity, and emotional depth — stories that challenge expectations and celebrate individuality.
“I’m delighted to be partnering with Redbreast on this campaign to encourage creativity and discovery worldwide,”
Andrew Scott
acclaimed actor
and brand partner
“It’s been really fun to be part of, especially given their initiative to encourage filmmakers of the future, whose voices need to be supported now more than ever.”
A New Award for the Storytellers of Tomorrow
This year’s SXSW Film & TV Festival will introduce the inaugural Redbreast Unhidden Award, presented by Andrew Scott to one of the six filmmakers. The winner will receive a financial grant to continue developing their craft — a meaningful nod to the importance of nurturing independent voices in an era dominated by algorithms and trending feeds.
Recent studies reveal that nearly 60% of global audiences struggle to find unique films, often trapped in a loop of popular content. With this award, Redbreast and SXSW are not just recognizing emerging talent — they’re helping audiences rediscover the joy of exploration.
“Partnering with Redbreast and Andrew Scott is an incredible opportunity to spotlight some of our SXSW Shorts Filmmakers and their remarkable talent,” says Francis Román, Senior Film & TV Programming Manager at SXSW. “The beauty of programming is finding hidden gems — and through Redbreast Unhidden, we get to champion these artists even further.”
Where Whiskey Meets Cinema
From March 11–13, 2025, Redbreast Irish Whiskey will host a series of exclusive events and experiences at SXSW — including a screening event and a hidden speakeasy-style cinema bar designed to embody the richness and intrigue of Redbreast itself.
For fans who can’t make it to Austin, Redbreast is taking the experience global, with curated cocktail-and-film activations across major cities — a toast to creativity, shared discovery, and Irish craftsmanship.
Learn more at Redbreast Unhidden or follow @RedbreastUS for updates and film features.
Mini FAQ
Q: What is Redbreast Unhidden?
A: A global initiative by Redbreast Irish Whiskey and Andrew Scott, created in partnership with SXSW, to celebrate hidden gems in film and support emerging filmmakers.
Q: Who are the filmmakers featured in Redbreast Unhidden?
A: The six curated short films include works by Alexander Farah, Frank Zayas, Eve Lui, Danny Rivera, Andy Reid, and Leela Varghese.
Q: What is the Redbreast Unhidden Award?
A: A new accolade at SXSW 2025 presented by Andrew Scott to honor originality and craftsmanship in short filmmaking.
A Celebration of Craft, Character, and Complexity
From the stills of Midleton to the screens of SXSW, Redbreast Unhidden unites two worlds built on patience, artistry, and authenticity. Both whiskey and film demand time — to age, to reveal, and to be understood.
As Andrew Scott raises a glass to discovery, Redbreast reminds us that the finest things — whether stories or spirits — are often hidden in plain sight, waiting to be found.
