Artist Victor Solomon partners with Kendall-Jackson and the NBA to design co-branded wine labels, merging art, sport, and craftsmanship.
Where art, wine, and basketball converge.
Kendall-Jackson, America’s #1-selling Chardonnay producer and the NBA’s first official wine partner, has announced a groundbreaking collaboration with acclaimed Los Angeles-based artist Victor Solomon — celebrated globally for designing the NBA’s Larry O’Brien Championship Trophy.
Artist Victor Solomon with Kendall-Jackson to design NBA wine labels
Together, they’re creating the league’s first-ever co-branded wine collection, merging Solomon’s visionary design language with Kendall-Jackson’s legacy of craftsmanship.
Victor Solomon: Where Art Meets the Hardwood
A fixture in both contemporary art and sports culture, Victor Solomon has spent the past decade redefining how we see basketball — not just as a sport, but as an art form.
His celebrated project, “Literally Balling,” transforms basketball hoops into ornate sculptures of stained glass, crystal, and 24K gold, giving sacred weight to a game millions revere. His creations — from custom NBA trophies to Swarovski crystal installations — are showcased worldwide, merging luxury and cultural storytelling.
“My work has always been about elevating the artistry within sport,”
Victor Solomon
“Partnering with Kendall-Jackson allows me to extend that vision by celebrating a shared spirit of craftsmanship. Through the tactile beauty of a wine label, we unite two worlds — sport and art — in a meaningful way.”
Kendall-Jackson x NBA: A Legacy of Craftsmanship
This partnership — set to debut NBA All-Star Weekend (February 14–16, 2025) in San Francisco — is more than a design collaboration; it’s an artistic dialogue between two icons of craft.
The reveal will take place at NBA Crossover, the league’s multi-day cultural fan experience. Kendall-Jackson and Solomon will unveil the first NBA x Kendall-Jackson co-branded wines:
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Sonoma County Cabernet Sauvignon
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Monterey County Chardonnay
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Lake County Sauvignon Blanc
These limited-edition wines will officially launch in August 2025 and feature Victor Solomon’s signature designs, inspired by his celebrated work in fine art, sport, and symbolism.
“When we partnered with the NBA, we set out to uniquely blend the culture of wine with the excitement of the game,”
Chris Jackson
Co-Proprietor of Kendall-Jackson.
“We’re thrilled to collaborate with Victor Solomon — his artistry perfectly captures that intersection of design, culture, and sport.”
Designing the Future of Cultural Craft
Solomon’s creative process is as intricate as his materials — months of sketching, experimenting, and translating emotion into form. His upcoming Kendall-Jackson label designs will reflect the movement, emotion, and geometry of basketball, interpreted through the refined elegance of wine artistry.
Recent works by Solomon include:
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A Swarovski crystal basketball installation for the NBA’s 75th Anniversary
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The “Journey” sculpture series, exploring basketball’s evolution through fine art
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An ongoing California court refurbishing project connecting community, art, and play
By bridging artistry and athleticism, Solomon continues to shape how we experience basketball — not just as entertainment, but as an evolving cultural language.
The Art of the Pour: Kendall-Jackson’s Next Chapter
Kendall-Jackson has long stood for excellence in craft, with deep California roots and an unwavering commitment to quality. As America’s most recognized winery and a brand synonymous with family, heritage, and innovation, its partnership with the NBA marks a new era of cultural connectivity — where the sophistication of wine meets the dynamism of the game.
This collaboration represents the next step in Kendall-Jackson’s mission to engage diverse audiences and celebrate craftsmanship in every form — from vineyard to canvas, from hardwood to glass.
Learn more at www.kj.com/NBA and follow @KJWines on social media for updates.
Mini FAQ
Q: Who is Victor Solomon?
A: A Los Angeles-based artist known for his “Literally Balling” series and collaborations with the NBA, blending fine art and basketball culture.
Q: What wines will the NBA x Kendall-Jackson collection include?
A: A Sonoma County Cabernet Sauvignon, a Monterey County Chardonnay, and a Lake County Sauvignon Blanc.
Q: When will the wines be available?
A: Officially launching in August 2025, following a preview at NBA All-Star Weekend in San Francisco.
Q: What makes Victor Solomon’s work unique?
A: He transforms sports symbols into luxury art pieces using stained glass, crystal, and gold, creating a visual dialogue between craftsmanship and culture.
Q: Where can fans learn more?
A: Visit kj.com/NBA or follow @KJWines.
Artist Victor Solomon partners with Kendall-Jackson and the NBA to design co-branded wine labels, merging art, sport, and craftsmanship.
