Artist Victor Solomon Start Groundbreaking Partnership with Kendall-Jackson to Design NBA Co-Branded Wine Labels
Kendall-Jackson, renowned for producing America’s #1 selling Chardonnay and the NBA’s first official wine partner, is thrilled to announce a collaboration with celebrated artist and designer Victor Solomon, hailed for designing the NBA’s Larry O’Brien Championship Trophy.
Victor Solomon: Where Art Meets the NBA Hardwood
Victor Solomon is a Los Angeles-based contemporary artist who has carved out a unique niche at the intersection of art, design, and basketball culture. Known for his stunning, handcrafted works that reimagine iconic basketball symbols through the lens of luxury and fine art, Solomon has become a standout figure in the art world, particularly for his collaborations with the NBA. His work often explores the idea of basketball not just as a sport, but as a global cultural phenomenon, rich with symbolism, community, and artistry.
Solomon’s most notable project, “Literally Balling,” transforms traditional basketball hoops into breathtaking sculptures using materials like stained glass, crystal, and 24K gold. These pieces elevate the everyday aesthetic of the game into something sacred, almost cathedral-like, highlighting the deep reverence many fans hold for basketball. Beyond gallery installations, Solomon has worked directly with the NBA, designing custom trophies, court art, and luxury installations that blend the sport’s raw energy with high-end craftsmanship.
His artistry extends beyond aesthetics—Solomon’s work often reflects the evolution of basketball as a symbol of aspiration, community, and resilience. Whether through a stained glass backboard or a reimagined championship trophy, he bridges the gap between the streets and the art world, honoring the game’s history while pushing creative boundaries. In a league where storytelling is key, Victor Solomon’s art tells the NBA’s story through a lens of beauty, craftsmanship, and cultural significance.
This collaboration, rooted in mutual connections with the NBA, will feature Solomon’s artistic vision in designing the labels for the league’s first co-branded wines with Kendall-Jackson in Sonoma County, California.
The partnership will officially kick off during NBA All-Star Weekend in San Francisco, where Kendall-Jackson and Solomon will unveil the wine label designs at NBA Crossover, a multi-day fan fest event that celebrates basketball culture, part of All-Star Weekend, taking place in San Francisco February 14 – 16, 2025. Kendall-Jackson will launch a co-branded Sonoma County Cabernet Sauvignon, a Monterey County Chardonnay and a Lake County Sauvignon Blanc in August 2025.
“When we partnered with the NBA, we set out to uniquely blend the culture of wine with the excitement of the game,”
Chris Jackson
Co-Proprietor of Kendall-Jackson
“We are excited to partner with Victor Solomon and bring his extraordinary talents in connecting art with sports culture to the look of our first NBA co-branded wines. This partnership is a natural fit as we expand our relationship with the league and continue to explore unique ways to engage our audiences.”
The partnership brings together Kendall-Jackson’s legacy of craftsmanship and Solomon’s signature design aesthetic, which blends traditional artistry with modern inspirations. Victor Solomon’s prior work—including his acclaimed “Literally Balling” series that reimagines basketball through the lens of stained glass and fine craftsmanship—has earned him a reputation for pushing the boundaries of design in sports and culture.
“My work has always been about elevating the artistry within sport,”
Victor Solomon
“Partnering with Kendall-Jackson allows me to extend that vision by creating and celebrating a shared spirit of craftsmanship. My work has included collaborations with the NBA on bespoke trophies and immersive installations that celebrate the league’s iconic legacy. Through the tactile beauty of a wine label, this collaboration offers an opportunity to unite these worlds in a meaningful way.”
Solomon’s meticulous design process involves months of research and hands-on experimentation to craft pieces that are both visually stunning and deeply resonant. Recent projects include a Swarovski crystal basketball installation for the NBA’s 75th Anniversary celebration and his “Journey” sculpture series, which explores the evolution of the game through iconic materials. Upcoming works include collaborations with international museums and luxury brands, and a court refurbishing project throughout California, further cementing his role as a leader at the intersection of art and sports.
For more information about this partnership, visit www.kj.com/NBA. Follow Kendall-Jackson on all social platforms with handle @KJWines.
