Harrison Ford joins Glenmorangie Highland for “Once Upon a Time in Scotland,” a witty, cinematic campaign blending whisky, humor, and Highland craftsmanship.
Few collaborations feel as perfectly cast as this one. In a move that bridges Hollywood storytelling with Highland craftsmanship, Harrison Ford has become the new face of Glenmorangie Highland single malt Scotch whisky.
“Once Upon a Time in Scotland,” pairs the cinematic legend with one of Scotland’s most beloved whisky makers in a series of witty, beautifully shot films that celebrate humor, heritage, and a touch of roguish charm.
Harrison Ford joins Glenmorangie Highland for “Once Upon a Time in Scotland”
For Ford, who’s saved galaxies and cracked whips on screen, this new role is surprisingly down-to-earth — and delightfully self-aware. “I’m going to Scotland,” he declares, in a line that’s quickly becoming the campaign’s catchphrase — one that’s already resonating with whisky lovers and cinephiles alike.
A Cinematic Twist on Scotch Tradition
The Harrison Ford Glenmorangie campaign unfolds as a 12-part mini-series directed by actor and filmmaker Joel Edgerton, known for his rich storytelling and understated humor. Each episode takes viewers deeper into Ford’s Highland adventure — from learning to pronounce “Glenmorangie” correctly (it rhymes with “orangey,” by the way) to mastering the fine art of kilt etiquette.
Set against the breathtaking backdrop of Tain in the northeast Highlands — where Glenmorangie has crafted whisky since 1843 — the campaign captures the natural beauty of Scotland in a way few luxury brands attempt: authentically, and with laughter.
The films feature the real Glenmorangie distillery team, not actors, making it a genuine celebration of the people who bring the brand’s signature whiskies — including Glenmorangie Original 12 Years Old and Infinita 18 Years Old — to life.
The cinematography, shot by acclaimed fashion photographer Lachlan Bailey, blends elegance and wit, featuring Ford donning a Palace-designed Scottish kilt with that signature half-grin only he can pull off.
“Less Than Totally Serious” — Harrison Ford’s Take
Ford’s deadpan delivery and warm presence give the series its tone — part travel diary, part comedy of manners.
“I loved working with the team at the Distillery — they were all great.
The whole process of filming was full of unanticipated joys:
little unexpected moments.
It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious.
I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing,”
Harrison Ford
star of Once Upon a Time in Scotland.
It’s an approach that feels refreshing in the world of luxury spirits advertising, where seriousness often overshadows spirit. Here, humor — and the unmistakable sparkle of Ford’s delivery — leads the way.
(Relatable moment: if you’ve ever mispronounced a whisky name with confidence in front of a bartender, this one’s for you.)
Scotland, Seen Through Hollywood Eyes
Edgerton’s films capture something that feels both grand and personal. The campaign takes us from Ardross Castle, a 19th-century landmark surrounded by rolling hills, to Loch Glass, where Ford’s quiet awe meets whisky’s timeless tradition.
“I’ve spent my whole life watching commercials that follow an expected format
and so I really like it when things are a little disruptive, fun, and irreverent,”
Joel Edgerton
director of Once Upon a Time in Scotland
“It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that.”
The result is unexpectedly human — a reminder that the best stories (and the best drams) are the ones that don’t take themselves too seriously.
(Even legends like Ford look a bit awkward in a kilt on their first try.)
Glenmorangie: The Art of Flavor and Craft
Founded in 1843, Glenmorangie has long been a pillar of Highland whisky craftsmanship. Famous for its tall copper stills — the tallest in Scotland — and its pioneering use of wood finishing, the brand has built a reputation for whiskies that are both refined and flavorful.
Expressions like The Original 10-Year-Old, Lasanta, and Signet showcase Glenmorangie’s dedication to innovation and balance — qualities that mirror Ford’s own career. Whether you enjoy whisky in a Midtown Manhattan lounge or by a fireside in Aspen, these are bottles that invite both contemplation and fun-loving enjoyment.
For those looking to explore more about the distillery, its history, and this new collaboration, visit Glenmorangie.com .
Mini FAQ — Harrison Ford Glenmorangie Campaign
Q: What is “Once Upon a Time in Scotland”?
A: It’s a global campaign by Glenmorangie starring Harrison Ford, directed by Joel Edgerton, celebrating whisky craftsmanship with humor and authenticity.
Q: When does it launch?
A: The campaign rolls out globally starting January 28, 2025, across online video, connected TV, and social platforms.
Q: Where was it filmed?
A: Primarily at Glenmorangie’s distillery in Tain, the nearby Ardross Castle, and the scenic Loch Glass area in the Scottish Highlands.
A Toast to Storytelling and Spirit
At its heart, the Harrison Ford Glenmorangie campaign is about craft meeting character. It’s a love letter to Scotland — and a wink to anyone who’s ever poured a glass and found joy in the ritual.
With its humor, heart, and cinematic polish, Once Upon a Time in Scotland reminds us that even legends can still be surprised — and that the most flavorful journeys often start with a simple decision: “I’m going to Scotland.”
Harrison Ford joins Glenmorangie for “Once Upon a Time in Scotland,” a witty, cinematic campaign blending whisky, humor, and Highland craftsmanship.
