Eli Manning teams up with Knob Creek for Bold Picks—a full-flavored bourbon honoring bold choices ahead of the 2025 Big Game.
When two American icons team up—one a Super Bowl legend, the other a bourbon built on craftsmanship—the result is a story about boldness, flavor, and staying true to what matters. Just in time for the 2025 Big Game, Knob Creek® has partnered with football great Eli Manning to launch Knob Creek® Bold Picks, a limited-edition Single Barrel Bourbon that celebrates confidence, character, and good taste.
This isn’t just another celebrity partnership—it’s a toast to doing things the right way, no shortcuts, no gimmicks. And like Manning himself, it’s the kind of collaboration that reminds us: sometimes the boldest move is the one that feels the most authentic.
Eli Manning’s Bold Career Meets Knob Creek’s Bold Bourbon
Before Eli Manning Knob Creek Bold Picks became a collector’s pour, the quarterback built a career defined by clutch decisions and composure under pressure. Manning spent 16 seasons with the New York Giants, winning two Super Bowls and twice defeating the legendary New England Patriots. His poise made him one of football’s most respected leaders—something bourbon lovers can appreciate.
“Just as Eli Manning’s bold moves have defined unforgettable moments on the field, Knob Creek’s® bold, full-flavored bourbon elevates celebrations worth savoring.”
And it’s that shared sense of grit and flavor that makes this partnership feel inevitable.
Inside Eli Manning’s 2025 Bold Pick
Eli’s Knob Creek® Single Barrel Bourbon is more than a marketing play—it’s a carefully hand-selected spirit crafted with Eighth Generation Master Distiller Freddie Noe.
“As the founding house of Small Batch American Whiskey,
our family knows bourbon as well as Eli knows football,
so it is an honor to collaborate on this Knob Creek® limited-edition ELI MANNING’S 2025 BOLD PICK release,”
Freddie Noe
“It was a pleasure to welcome Eli to our campus and into the rackhouse, where, together, we developed a full-flavored single barrel bourbon that truly stands out. I’m confident football and bourbon fans will enjoy it as much as we do and I know it’s a whiskey that would make my grandfather and Knob Creek founder, Booker Noe, proud.”
The bourbon, bottled at 120 proof, is aged a minimum of nine years in American white oak. Its profile balances vanilla, oak, and deep richness:
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Aroma: Vanilla, butterscotch, cherry, and leather.
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Taste: Toffee and honey with dark stone fruit and chocolate.
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Finish: Spicy cinnamon, black pepper, espresso, and brown sugar.
It’s bourbon built for those who love flavor, fun, and a little fire in their glass.
Why Flavor, Fun, and Football Belong Together
When you think of the Big Game, it’s not just about touchdowns—it’s about flavor and celebration. From whiskey-tasting parties in Aspen to rooftop watch events in Los Angeles, game day is a ritual of indulgence and camaraderie.
Manning captures that energy perfectly.
“I partnered with Knob Creek® because it’s my favorite bourbon.
Every sip is full of rich, bold flavor,
making it perfect for celebrating life’s big moments and wins,”
eli Manning
That mix of fun-loving spirit and authentic craft makes Knob Creek a favorite among discerning drinkers from Miami Beach to Manhattan. It’s bourbon for people who know how to play hard—but also how to unwind.
If you’ve ever over-cheered and lost your voice mid–third quarter, you’ve earned that neat pour of 120-proof redemption.
How to Experience Knob Creek Bold Picks
The Eli Manning Knob Creek Bold Picks bottle retails for $59.99 (750mL) and is available in three key markets:
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New York Metro Area – Manning’s football home.
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New Orleans – his hometown and the birthplace of bold flavor.
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Los Angeles – a city that knows how to celebrate big moments.
For fans 21+ who want to go all-in, Knob Creek is offering an exclusive Bold Picks Sweepstakes with a chance to win a private tour of the Fred B. Noe Distillery in Kentucky. The trip includes airfare, hotel, transportation, and a $1,000 shopping spree at the American Outpost Gift Store.
Enter before February 10, 2025 at https://boldpicks.prod.fooji.com.
Need some bourbon inspiration before then? Visit Knob Creek
Eli Manning’s Bold Picks Predictions
Leading up to the Big Game, Manning will share his own Bold Picks across the playoffs—his fearless football predictions and underdog choices that reflect Knob Creek’s confident character.
Follow along on Instagram @KnobCreek for Manning’s latest game-day insights and spirited commentary.
(Even if your team misses the playoffs, at least your bourbon won’t.)
Mini FAQ — Eli Manning Knob Creek Bold Picks
Q: What is Eli Manning’s Knob Creek Bold Picks?
A: A limited-edition Knob Creek® Single Barrel Bourbon hand-selected by Eli Manning and Master Distiller Freddie Noe to celebrate the 2025 Big Game.
Q: How much does the bottle cost?
A: $59.99 for 750mL, available in select U.S. markets.
Q: Can I enter the Bold Picks Sweepstakes?
A: Yes, fans 21+ can enter at boldpicks.prod.fooji.com for a chance to visit the Fred B. Noe Distillery.
Conclusion: Bold Choices, Bold Flavor
Eli Manning’s Knob Creek Bold Picks isn’t just bourbon—it’s a reminder that boldness tastes better when it’s earned. Whether you’re calling plays from your living room or savoring a pour with friends in the city, this collaboration captures what the Big Game is all about: confidence, craftsmanship, and a toast to life’s defining moments.
Because in football—and in bourbon—only the bold leave their mark.
Eli Manning teams up with Knob Creek for Bold Picks—a full-flavored bourbon honoring bold choices ahead of the 2025 Big Game.
