Beam Private Barrel Club Launches — Giving Whiskey Lovers the Chance to Own a Piece of Bourbon History with Knob Creek

Jim Beam launches the Beam Private Barrel Club — letting whiskey lovers select, bottle, and personalize their own Knob Creek barrel in Kentucky.

The world’s number one bourbon has just given whiskey enthusiasts the ultimate dream come true.

The James B. Beam Distilling Co., home of Jim Beam®, has launched the Beam Private Barrel Club — an exclusive new program that lets fans select, personalize, and purchase their very own single barrel directly from the distillery.

The inaugural offering features Knob Creek®, Beam’s acclaimed small-batch bourbon and rye brand, giving members an unprecedented opportunity to taste, select, and bottle their own whiskey — right where eight generations of Beam family distillers have made history.

A Once-in-a-Lifetime Experience

Set at the storied Clermont, Kentucky campus, the Beam Private Barrel Club offers a private, insider’s journey through one of America’s most legendary rackhouses — where nearly 19 million barrels of bourbon and rye have aged since Jacob Beam sold his first barrel in 1795.

Members will be guided deep into the rackhouses to sample single barrels from Knob Creek Bourbon or Rye, each shaped by its location, environment, and unique aging character.

“The Beam Private Barrel Club is something we’ve been working on for years— even decades now,”

Freddie Noe

Eighth Generation Master Distiller

“As we celebrate the 230th year of Jacob Beam selling his first barrel, we want to commemorate this milestone by welcoming whiskey lovers into our family—offering them the ability to own a barrel exclusively their own.”

It’s not just a purchase — it’s an initiation. Guests become a Master Distiller for the day, guided by Beam’s Legacy Ambassadors, learning the craftsmanship, history, and tasting skills that have defined Kentucky bourbon for more than two centuries.

How the Beam Private Barrel Club Works

1. Book the Experience: Individuals, groups, or whiskey clubs can apply via the Beam Private Barrel Club Booking Link.

2. Personalized Coordination: A Legacy Ambassador confirms your date and coordinates your entire visit.

3. Private Distillery Tour: Guests enjoy a behind-the-scenes tour of the Beam campus — including the Fred B. Noe Distillery, home to the next generation of Beam innovation.

4. Rackhouse Tasting: Participants sample a curated selection of Knob Creek single barrels and select their favorite.

5. Custom Bottling: The chosen barrel is bottled exclusively for you — complete with custom labels (up to 41 characters).

6. Celebrate in Style: Guests conclude the experience with a special lunch at The Kitchen Table, the Beam family’s on-campus restaurant.

Program Details

• Capacity: Up to 8 guests per group

• Deposit: $1,000 (non-refundable, credited toward purchase)

• Bottle Price: Starting at $59.99

• Barrel Yield: Typically 100–175 bottles per barrel

• Fulfillment: Bottling takes 90–120 days, with all bottles to be picked up at the distillery’s American Outpost

Each barrel is a unique expression of time and place — hand-selected, aged in American oak, and finished by your choice. For collectors, connoisseurs, or whiskey clubs, it’s a once-in-a-lifetime opportunity to own a piece of Beam’s legacy.

Beyond the Barrel: The Beam Experience

Every membership includes an invitation to enjoy The Kitchen Table, inspired by the original Beam family kitchen. The restaurant serves locally inspired dishes that pair perfectly with Beam’s extensive whiskey portfolio — from Booker’s® to Legent®.

Guests of all ages are welcome to visit the distillery grounds and restaurant (though tastings and barrel experiences remain 21+).

About The James B. Beam Distilling Co.

Founded in 1795, the James B. Beam Distilling Co. stands as the beating heart of American bourbon heritage. From Jim Beam® to Knob Creek®, Booker’s®, Basil Hayden®, and Old Grand-Dad®, the Beam name represents craftsmanship, family, and integrity — passed down for eight generations.

Today, the company continues its legacy under Suntory Global Spirits, blending innovation with tradition while maintaining a deep respect for the land and community that made it possible.

“Come as friends, leave as family.”
— Beam Family Motto

About Suntory Global Spirits

A leader in global premium spirits, Suntory Global Spirits crafts iconic brands including Jim Beam®, Maker’s Mark®, Yamazaki®, Hibiki®, and Laphroaig®. Guided by its “Proof Positive” sustainability strategy and values of Growing for Good and Giving Back to Society, the company continues to drive innovation in harmony with nature.

For more information, visit beamdistilling.com and suntoryglobalspirits.com.

Fast Facts — Beam Private Barrel Club