Ghirardelli celebrates 20 years of Peppermint Bark with a joyful NYC caroling event, giveaways, and sweet seasonal treats.
When Chocolate, Caroling, and Holiday Magic Collide
New York City may have plenty of ways to spread cheer — but few sparkle quite like Ghirardelli’s National Peppermint Bark Day celebration.
To mark the 20th anniversary of Ghirardelli Peppermint Bark, the beloved San Francisco–born chocolate maker turned Lower Manhattan into a living snow globe of sound, sweetness, and community.
In a move that could melt even the grumpiest Grinch, Ghirardelli invited hundreds of strangers to sing “Deck the Halls” together outside the Shops at the Oculus, as a giant wrapped mystery box waited nearby. As the crowd’s joyful voices rose, a “holiday meter” tracked their spirit — and when it finally hit its peak, the box burst open to reveal over 30,000 free squares of Ghirardelli Peppermint Bark.
Now that’s what we call a sweet crescendo.
A Peppermint Tradition 20 Years in the Making
Since debuting two decades ago, Ghirardelli Peppermint Bark has become a seasonal staple — equal parts chocolate, nostalgia, and peppermint perfection.
“Everyone at Ghirardelli felt that we could all stand to be reminded of the power the season has to unite us and that you can never have too much holiday spirit,”
Bobby Oliver
VP of Marketing at Ghirardelli.
“The holidays can always use more Peppermint Bark, and since this year marks the 20th anniversary of our beloved confection, we saw an opportunity to bring the joy of our chocolate to life in an unexpected and meaningful way.”
(Honestly, 30,000 pieces of Peppermint Bark might be the only thing that could get New Yorkers to carol in public.)
From cozy kitchens in Aspen to rooftop parties in LA, Ghirardelli Peppermint Bark has become a flavor of holiday nostalgia — the sweet, minty note that signals the season has officially arrived.
Peppermint, Prizes, and a Sprinkle of Social Fun
For those who couldn’t join the live celebration, Ghirardelli made sure the holiday joy could still travel far and wide. Fans who share the video of the big reveal on Instagram using #PeppermintBarkSeason between December 4–10 will receive:
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A 10% discount on Ghirardelli.com
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Automatic entry into a raffle for a custom Peppermint Bark–inspired gift box
(The one time oversharing on Instagram actually pays off.)
It’s a festive, fun-loving way to turn a simple social post into a virtual toast — connecting chocolate lovers across cities, screens, and time zones.
Sweet Ways to Celebrate the Season
Of course, Ghirardelli didn’t stop at bark. This year’s limited-time holiday lineup reads like a dessert lover’s wish list, featuring:
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Classic Peppermint Bark SQUARES
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Dark Chocolate Peppermint Bark SQUARES
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Peppermint Bark Snowmen
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Peppermint Bark Brownie Mix
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Peppermint Hot Cocoa
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Peppermint Bark Baking Mix-Ins
Available nationwide and online at Ghirardelli.com, each treat blends bold peppermint flavor with silky chocolate craftsmanship — a testament to the brand’s signature “bean to bar” approach.
Making the Holidays #ABiteBetter
Founded in San Francisco in 1852, Ghirardelli Chocolate Company remains one of the few U.S. chocolatiers to control the entire process from cocoa bean to finished bar, ensuring every bite lives up to its 170-year legacy of excellence.
Their message this season is simple: the best traditions are meant to be shared — whether that’s a song, a smile, or a square of Peppermint Bark.
Learn more about the celebration and shop the holiday collection at Ghirardelli.com, and follow @Ghirardelli on Instagram, Facebook, and TikTok for a daily dose of cheer.
Mini FAQ
Q1: What is Ghirardelli’s National Peppermint Bark Day celebration?
A1: A live event in New York featuring carolers and the surprise giveaway of over 30,000 Ghirardelli Peppermint Bark squares to celebrate the confection’s 20th anniversary.
Q2: How can fans participate online?
A2: Share the official reveal video on Instagram using #PeppermintBarkSeason from December 4–10 to receive a discount and raffle entry.
Q3: What holiday products are available this season?
A3: Peppermint Bark SQUARES, Snowmen, Brownie Mix, Hot Cocoa, and more are available for a limited time at Ghirardelli.com and retailers nationwide.
Uniting Through Chocolate and Cheer
At a time when the world feels more divided than ever, Ghirardelli reminded us that sometimes, all it takes to bring people together is a song — and maybe a little peppermint bark.
Here’s to 20 years of sweet unity, a few carols worth remembering, and the kind of chocolate that makes every holiday #ABiteBetter.
Ghirardelli celebrates 20 years of Peppermint Bark with a joyful NYC caroling event, giveaways, and sweet seasonal treats.
