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Mercedes-Benz, global automobile marque, known for luxury vehicles has been leading innovation since its start in 1929. However, with their new 2019 models, they’re bringing entertainment and brand loyalty to a whole new level.
The iconic Mercedes-Benz G-Class SUV sounds as solid as it looks. Thanks to Toronto-based not-for-profit The Remix Project and a group of their talented alumni, that sound will now be music to your ears – literally. The distinctive heavy sounds of the legendary off-roader have inspired unique beats that are being released to coincide with the arrival of an updated G-Class for 2019. Tracks featuring classic G-Class sounds, such as the popping of the locks and the satisfying slam of the doors, are now streaming on Spotify. Mercedes-Benz presents the G-Class x The Remix Project playlist: Beats inspired by an icon.
“Iconic, rugged and almost indestructible – that’s the DNA of the G-Class, a civilian version of a military grade vehicle that Mercedes-Benz first launched in 1979. As we introduce a range of impressive updates for model year 2019, we also want to celebrate the characteristics that people have loved since the very beginning, such as its distinctive sounds,” says Virginie Aubert, Vice President of Marketing, Mercedes-Benz Canada. “We couldn’t have brought this idea to life without the creativity and skill of The Remix Project and their alumni, whose energy and enthusiasm have been incredible. We were blown away by the tracks and we can’t wait for Canadians to hear them.”
The Remix Project provides accessible leading alternative, creative, educational programs, facilitators and facilities to help level the playing field for young people from marginalized and under-served communities. By refining the raw skills of these young people, Remix Project has become a hotbed for fresh, exciting talent. By partnering with The Remix Project, Mercedes-Benz tapped into that network of talent to create the G-Class x The Remix Project playlist. From the sound engineers who captured the sounds of the G-Class to the producers who created the beats, and the photographers and videographers who documented the process along the way, the collaboration is a testament to the talent that has come through The Remix Project’s programs.
To capture the sounds of the vehicle, producer and sound engineer Spencer “Moose” Musico, who is a Remix graduate and remains involved as a mentor and sound engineer instructor, brought the G-Class to a recording studio. Over the course of a 12-hour studio session, Musico recorded 111 isolated sounds.
Producers used this catalogue of raw sounds to create their beats. Twelve producers – all Remix graduates – created tracks for the G-Class x The Remix Project playlist: Tay Lewis, Sammy Passions, Netto, Florian, Nate Smith, MaL, Batista the Producer, Nadjea, Moose, David Ariza, Rich Kidd, and DoloindaCUT. They all started with the same raw assets, but from there each producer put their own spin on the sounds of an icon.
Yet another Remix alum, videographer Brian Gregory, was responsible for documenting the project from start to finish. From Musico recording the sounds of the G-Class in studio to behind-the-scenes footage of producers creating their beats, Gregory’s video captures this unique collaboration between The Remix Project and Mercedes-Benz coming together. His footage is used as video content to promote the playlist on social media.
“What’s been incredibly special about this experience is how the emerging talent from The Remix Project have stepped up and are capable of producing work at a world-class level. The Mercedes-Benz team has been brilliant in meaningfully engaging our organization and creating space for this next generation of super producers to take the stage,” said Gavin Sheppard, Co-founder of The Remix Project.
“The G-Class x Remix Project playlist was a truly collaborative project. Remix alumni and current round participants from across our programming streams got involved, from music to PR to documentation – photo and video!” added Annalie Bonda, Executive Director of The Remix Project.