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New! Patrón Tequila Introduces Gran Patrón Smoky

The consumer base demand for a more refined and unique spirits continues to grow.  An so Patrón Tequila, producer of the world’s highest-quality ultra-premium tequila, launches Gran Patrón Smoky


For this incredible spirit, using agave that is roasted with mesquite for almost seven days in small underground stone pits, Gran Patrón Smoky carries a new level of meticulous detail and distinct taste to the Gran Patrón family, Patrón’s most truly premium line of artisanally crafted tequilas.

Gran Patrón Smoky brings honor to the traditional production methods dating back several hundred years. Just like all Patrón Tequila, the process for Gran Patrón Smoky starts with the highest-quality, 100 percent Weber Blue Agave. And to create the distinctively smoky aroma and taste of this extraordinary tequila, the heart of the agave plant, the piña, is roasted in underground stone pits at the Patrón Hacienda distillery in the Highlands of Jalisco, Mexico. The cooked agave is then slowly crushed with a volcanic stone tahona wheel just before the juice and agave fibers are placed together in pine wood fermenters and then distilled in small-capacity copper pot stills.


“At Patrón, from the beginning, we have always been dedicated to preserving traditional tequila-making techniques. With Gran Patrón Smoky we’ve taken that commitment one step further by exploring the ancient method of roasting the agaves in small, underground stone pits, resulting in a balanced yet complex smoky flavor.” said Lee Applbaum, Global Chief Marketing Officer at Patrón Tequila.

Gran Patrón Smoky is characterized by its aroma of artichoke, pepper, spices, and hints of sweet citrus. It has a smooth and sweet taste, with very distinctive smoked agave and citrus notes, and a long peppery finish.

Bottled at 101 proof, Gran Patrón Smoky will be available in limited supply in select U.S. markets starting in September 2018, with broader expansion planned for 2019. Gran Patrón Smoky is an ultra-premium tequila, packaged in an elegant 750ml tall bottle. In a nod to the roasting process, the bottle is topped with an elegant wood stopper and Portuguese cork closure to symbolize the materials used in cooking of the agave, and is adorned with ‘smoke’ climbing the front label. With a suggested retail price of $199, Gran Patrón Smoky is perfect neat, on the rocks, or in a premium cocktail. For more information and recipes, please visit

Joe Wehinger
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to:
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