To celebrate the launch of the Pepsi Generations summer music campaign, Pepsi is excited to debut its all-new “This Is the Pepsi” commercial featuring award-winning singer/songwriter, Dierks Bentley. As the latest celebrity to join the Pepsi family, Bentley is teaming up with the brand as part of the Generations campaign to give fans an inside look at the seasonal collection of Pepsi Stuff.
See here for the new advertisement, featuring a real code – GETSTUFF – that fans can use. The partnership with Bentley marks the first of many exciting country music experiences for fans brought to you by Pepsi this summer.
In addition to the summer-inspired retro gear, Pepsi Stuff is also offering fans exclusive music giveaways, featuring a chance to win tickets to Bentley’s recently announced Pepsi-sponsored 2018 Mountain High Tour and private meet and greets with the artist himself. For more information on these giveaways, please visit PepsiStuff.com.
Pepsi is also proud to be a sponsor of Bentley’s own Seven Peaks Music Festival located in the mountain town of Buena Vista, Colorado. The festival will take place Aug. 31 through Sept. 2, and include special appearances by Miranda Lambert, Brothers Osborne, LANCO, Elle King, Del McCoury, Sam Bush and The Cadillac Three, among others. For more information on Seven Peaks Music Festival, please visit SevenPeaksFestival.com.
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Additionally, Pepsi is partnering with CMA Fest – the Ultimate Country Music Fan Experience in Nashville, Tenn. and most popular country music festival in the U.S. – to bring Bentley to stage to collaborate with a country music legend. Airing on the ABC Television Network in August 2018 as a three-hour national television special, the Pepsi-sponsored collaboration will bring together one of today’s hottest country music stars with an iconic country legend to perform a song that’s spanned generations. Pepsi will also have a fan activation onsite during the event.
Pepsi is celebrating summer with the continuation of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music and pop culture spanning all generations. With the help of Pepsi musicians past and present, including King of Pop Michael Jackson, Ray Charlesand Britney Spears, the new iteration of the campaign will continue to excite fans with a focus on music and entertainment programming, limited-edition cans, a seasonal release of Pepsi Stuff and breakthrough digital content.
Pepsi will celebrate all summer long throughout the U.S. across the full Pepsi portfolio – Pepsi, Diet Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry.
Visit Pepsi.com for more information on Pepsi Generations and join the conversation via @pepsi and #PepsiGenerations #ThisIsThePepsi #PepsiStuff.
SOURCE PepsiCo
