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Robert Simonds’ STX Entertainment and Tencent Team Up to Bring The “Billboard Music Awards” to China

STX Entertainment Logo (PRNewsfoto/STX Entertainment)
STX Entertainment Logo (PRNewsfoto/STX Entertainment)

On the heels of successful back-to-back Chinese distribution rights deals, STX Entertainment, Robert Simonds’ global next-generation media company that develops, finances, produces, markets and distributes film, television, VR, digital video, music and live entertainment content, and dick clark productions (dcp), the world’s largest producer and proprietor of televised live event entertainment programming, announced today that STX Entertainment in partnership with Tencent, a leading Internet services provider in China, will bring dcp’s “Billboard Music Awards” (BBMAs) to China for the next three years through 2020.

Celebrating the hottest names in music today, the BBMAs are unique among music award shows, with nominees and winners based on key fan interactions with music, including album and digital song sales, streaming, radio airplay, touring and social engagement, tracked by Billboard and its data partners, including Nielsen Music and Next Big Sound.

Since 1940, the Billboard charts have been the go-to guide for ranking the popularity of artists, songs and albums, and are the ultimate measure of success in music.

Each year, the BBMAs celebrate music’s greatest achievements, solidifying the awards show as an annual live entertainment must-see television event showcasing the hottest musical acts, biggest performances, unexpected collaborations and buzzworthy moments that will have the world talking.


STXdigital, a division of STX Entertainment, will oversee this latest Chinese distribution rights pact for the BBMAs over the next three years in partnership with Tencent, having previously handled the 2018 “Golden Globe® Awards,” which attracted 30 million views in China, more than double the viewership in the U.S., as well as “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2018.”

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Additionally, STX will once again partner with Tencent to create original content from the red carpet featuring some of the biggest talent at the BBMAs.

“We are thrilled to further strengthen our partnerships in China with Tencent, a trailblazer in today’s global tech market, and dick clark productions, the world’s leader in live event entertainment programming, as we continue to innovate and deliver premium content for a global audience,” said Rich Sullivan, STXdigital’s COO.

“In partnership with STX and Tencent, dcp continues to expand the Billboard Music Awards profile in China,” said Mark Rafalowski, EVP, dick clark productions International. “This synergy will further extend the BBMAs breadth and reach, giving Chinese music consumers greater access to all of the nominee’s music leading up to the show, as well as must-see moments from the red carpet and ultimately the live show.”

Hosted by “The Voice” coach Kelly Clarkson, the “2018 Billboard Music Awards” will broadcast live from MGM Grand Garden Arena in Las Vegas on Sunday, May 20 at 8 p.m. ET / 5 p.m. PT. Previously announced performers include BTS, Camila CabelloDua LipaShawn Mendes, and Ariana Grande on a night filled with music’s biggest names. More performers for the “2018 Billboard Music Awards” will be announced soon.

SOURCE: STX Entertainment

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