Power Rangers & DoSomething.org Partner to Launch “You’ve Got The Power” Campaign
Bullying stops within 10 seconds of someone intervening, but 85% of the time, no one intervenes. A major reason they don’t intervene? They don’t know what to do. According to the National Center for Education Statistics, 1 in 5 students in the U.S. are affected by bullying. That’s why Saban’s Power Rangers and DoSomething.org are joining forces to launch “You’ve Got the Power.”
As children, we all grew up admiring our favorite superheroes, including the Power Rangers – five ordinary teens who become something extraordinary when they morph and channel their inner power. Now, DoSomething.org and Power Rangers are launching the “You’ve Got the Power” campaign, which will activate thousands of young people to share the ways they have found a superpower within themselves in order to overcome bullying. Those tactics will be compiled into the largest peer-to-peer anti-bullying guide and shared globally.
DoSomething worked with students from around the country to create a PSA for the campaign which can be viewed here.
“Bullying continues to plague young people across this country; in their schools, in their community and more prominently online,” said Aria Finger, CEO & Chief Old Person of DoSomething.org. “We’re excited to be partnering with Power Rangers, a brand that continues to exemplify and inspire core messages of diversity, inclusivity, and teamwork, to encourage more young people to fight bullying.”
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Young people will join the “You’ve Got the Power” movement by submitting a tactic of how they found the power to beat bullying or how they helped younger students do the same. Those who submit their tactics to DoSomething will be entered for a chance at a $5,000 scholarship.
“For 25 years, the Power Rangers have consistently showed fans that they’ve got the power, from working together to highlight friendship and teamwork to fighting in epic battles to defeat evil villains,” said Janet Hsu, CEO of Saban Brands. “With inclusivity at the heart of the Power Ranger franchise, we are thrilled to partner with DoSomething to empower communities to stand up and join the fight against bullying.”
Currently, Power Rangers is celebrating 25 continuous years on-air, making the iconic franchise one of the longest-running kids’ live-action series in television history with nearly 900 episodes aired to date. Created by Haim Saban and launched in 1993 with Mighty Morphin Power Rangers, the franchise celebrates its milestone 25th anniversary by launching an anti-bullying movement for students, by students.
To sign up, people can visit DoSomething.org or text POWER to 38383 by July 9.