George Leon, Hawthorne’s Chief Strategy Officer, will be speaking at Digital Hollywood Spring 2018. The session, titled “Producing for Film/TV, Branded Entertainment and Influencer Marketing Programming,” will provide insight from six industry leaders on how brands can leverage creative content to execute unforgettable campaigns.
Digital Hollywood brings together industry influencers across film/TV, brands & advertising, finance & dealmaking, and AR/VR/MR. The event will take place from May 22-24, 2018 at the Skirball Center in Los Angeles. This session, “Producing for Film/TV, Branded Entertainment and Influencer Marketing Programming,” will be held on May 24th from 12:30—1:45 pm at the Herscher Hall, 3rd Floor, room 303-304. It will also be webcast. In addition to George, who has 18 years of DRTV experience, the panel includes:
- Mike Gabrawy, Chief Creative Officer, Arclight Films
- Cameron Partridge, Head of Digital Partnerships, Branded Entertainment Network (BEN), a Bill Gates Company
- Charles Dalaklis, President & CEO, Dalaklis Media Enterprises
- Kevin Aratari, Head of Business Development, Troika
- Ceslie Armstrong, Executive Content Producer, Quarter Moon Productions & Noisy Trumpet, Moderator
This year’s Digital Hollywood event celebrates “Cultural Influencers in an Expanding Digital Universe.” The conference will include sessions covering everything from internet TV to cryptocurrency to AR/VR in education. The speakers are an elite group of industry influencers who represent the cutting edge of the “digital revolution” and are at the forefront of their fields.
“I am thrilled to be participating on this panel with such an impressive group of people,” said Leon. “Branded entertainment and influencer marketing is where the advertising industry is moving and I look forward to discussing how brands and agencies can integrate these components into their advertising strategies.”
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Over the past 20 years, George has been involved in every aspect of video advertising from creative development, offer and content messaging, integrated media strategy, media planning, data analysis, forecasting and attribution methodologies covering all channels and devices. He has created strong media relationships with major broadcast and cable networks, ad exchanges, DMPs, programmatic and addressable platforms, aligning Hawthorne campaigns with the right strategy and ROI driven execution.
Current and past brand campaign experience includes 3M, Angie’s List, BLACK+DECKER, Brother International, Carbonite, Children’s Hospital of Los Angeles, Craftsy, Credit One Bank, Dyson, Equifax, Gerber Life, Hamilton Beach, HomeAdvisor, L’Oréal, Mattel, Pella, Philips Electronics, Spectrum, thredUP, Transamerica, VARIDESK and zulily.
For more information about the conference or where to register, visit http://www.digitalhollywood.com/.