With farm-to-table restaurants in every neighborhood, fitness bands on every wrist and meditation a mainstream practice, the shift toward conscious living is having a fundamental impact on how consumers shop, eat and drink. Sixty-seven percent of Americans prioritize healthy or socially-conscious food purchases1 and lower alcohol-by-volume2 (ABV) cocktails are becoming staples at the world’s leading mixology bars.
In a world where consumers are increasingly aware of how they treat their bodies, how products are made, and the impact of their decisions on the planet, the brothers behind Ketel One Family-Made Vodka are delighted to announce the launch of new Ketel One Botanical.
Crafted with the care and passion of 11th generation family distillers Carl Nolet Jr. and Bob Nolet, Ketel One Botanical is vodka distilled with real botanicals and infused with natural fruit and botanical essences. Made with 100% non-GMO grain, this first-of-its-kind 30% ABV spirit is an exceptionally smooth, fresh-tasting drink with no carbs, no artificial flavors, no added sugars, no artificial sweeteners and only 73 calories (40% fewer calories than a glass of white wine3).
Ketel One Botanical launches as a series of three varietals in beautifully illustrated, botanical-inspired bottles: Peach & Orange Blossom, for those who enjoy lush, juicy white peaches and bold notes of fragrant orange blossoms; Cucumber & Mint, for those who appreciate crisp cucumbers and light tones of fresh garden mint; and Grapefruit & Rose, for those who seek zesty, mouthwatering grapefruit and the refined elegance of rose petals.
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The Nolet brothers looked back on 327 years of family distilling in the small town of Schiedam, Holland, in order to look forward.
“We’ve created a fresh-tasting, delicious new spirit that honors our family’s legacy while reflecting the progressive values of today’s conscious consumers,” explains Carl Nolet Jr. “People care deeply about what they put in their bodies, which is why we care deeply about what goes into every bottle.”
The crafting of Ketel One Botanical starts with Ketel One Family-Made Vodka (made with 100% non-GMO grain) which is blended with the Nolet family’s botanical recipe and re-distilled in small-batch copper pot stills. The spirit is then infused with naturally-extracted essences of crisp, fragrant fruits and botanicals for a revolutionarily smooth, fresh-tasting drink. “Just as our father redefined the possibilities for vodka with the exceptionally smooth crisp taste of Ketel One Vodka, we believe Ketel One Botanical sets a completely new standard in spirits,” says Bob Nolet.
The best way to experience the fresh taste of Ketel One Botanical is a simple yet elegant, smooth-sipping cocktail. The Ketel One Botanical & Soda:
- Grab a wine glass
- Fill it with ice
- Pour Ketel One Botanical (1.5 oz.)
- Top with sparkling water (3 oz.)
- Choose the garnish: fragrant herbs, crisp citrus or fresh fruit
Ketel One Botanical (30% ABV) is available nationwide beginning in May at your local spirits retailer for a suggested retail price of $24.99 per 750ml bottle.
Whether it’s after a hard day’s work, or a hard workout, please remember to enjoy Ketel One Botanical responsibly. For more information please visit www.ketelonebotanical.com.
1 Label Insight Blog & Survey / Nielsen Global Sustainability Survey 2017
2 Lower alcohol by volume defined as lower than that of traditional spirits which is 40% ABV
3 Ketel One Botanical (per 1.5 oz.): 73 cal; 0g carbs; 0g protein; 0g fat; White Table Wine (per 5 fl. oz., USDA ARS, National Nutrient Database May 2016): 121 cal; 3.82 carbs; 0.1g protein; 0g fat
KETEL ONE BOTANICAL. Made With Vodka Distilled With Real Botanicals And Infused With Natural Flavors. 30% Alc/Vol. © Double Eagle Brands, B.V. Imported by Ketel One USA, Aliso Viejo, CA.
SOURCE Diageo
