Acura marks its 19th year as a sponsor of the New Orleans Jazz & Heritage Festival, continuing the brand’s passionate support of the musical heritage of New Orleans. Acura also is the presenting sponsor and official automotive partner of Shorty Fest, the major fundraiser for the Trombone Shorty Foundation, on Thursday, May 3.
Acura will continue the tradition of hosting legendary musicians on The Acura Main Stage, or “Acura Stage,” at this year’s Jazz Fest, including Sting, Jimmy Buffet, Lionel Richie, Aerosmith, and Trombone Shorty & Orleans Avenue.
Festival attendees also will have the opportunity to visit the Acura Product Experience tent, where the brand’s full model lineup will be on display, as well as have the chance to win access to the exclusive Acura VIP Lounge and Acura Side Stage Passes. The exclusive Acura VIP Lounge is open both weekends – April 28-29th and May 5-6th.
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“Music has always been an important component of the Acura brand and we are excited to return to New Orleans to support the incredible musicians and unique musical culture of this city,” said Jon Ikeda, vice president & general manager of Acura. “We are honored to continue our work with Troy ‘Trombone Shorty’ Andrews and his foundation to perpetuate New Orleans’ musical heritage through education, performance and mentorships.”
Acura continues to work and collaborate with Troy “Trombone Shorty” Andrews, an iconic singer, songwriter, bandleader, and founder of the Trombone Shorty Foundation (www.tromboneshortyfoundation.org).
Through the foundation’s largest fundraiser of the year, Shorty Fest, Acura supports Trombone Shorty and his passion to empower New Orleans youth to succeed as professional musicians, and contribute to the perpetuation of the legendary sounds of the city. This year’s Shorty Fest will take place May 3 at the House of Blues New Orleans.