Grey Goose’s Devil’s Roast espresso martini is fashion’s boldest cocktail moment yet. Find out where to try it and how to make it at home.
There’s a scene every fashion insider knows. The coffee order. Terse, specific, non-negotiable. Miranda Priestly doesn’t ask for a latte. She issues a verdict. Now, more than twenty years after The Devil Wears Prada taught a generation what “the cerulean sweater” means, Grey Goose has taken that iconic coffee order and turned it into a cocktail worth dressing up for.
The Devil’s Roast espresso martini lands just in time for The Devil Wears Prada 2, opening in theaters May 1, and it carries the same energy as the film: sharp, chic, and completely unapologetic.
Miranda Priestly Never Settled for Mediocre Coffee
The espresso martini has a story most people don’t know. It was born in the 1980s London bar scene, reportedly invented for a model who asked for something to “wake me up and then mess me up.” That origin alone explains why it earned the nickname “the model martini” inside fashion circles.
Mixologists, stylists, and casting directors have been quietly ordering them backstage at runway shows for decades.
Grey Goose leaned into that history hard. The brand has shown up at Paris, New York, and London Fashion Week for years, threading cocktail craft through the industry’s most high-pressure moments.
Pairing with The Devil Wears Prada 2 wasn’t a stretch. It was an inevitability.
The Devil’s Roast itself is built on 1½ oz of Grey Goose vodka, 1 oz of single-origin espresso, ¾ oz of coffee liqueur, and a pinch of salt. The salt is the quiet genius of it. It cuts the bitterness just enough to let the espresso’s richness bloom forward, while the vodka keeps everything clean and cold and impossibly smooth. Three gold-dusted coffee beans float on top like tiny trophies. You almost don’t want to drink it. Almost.
Heidi Klum, Gold Beans, and the Art of Getting It Right
Grey Goose enlisted Heidi Klum, who knows a thing or two about exacting standards after decades in high fashion. In the original content piece, Klum inhabits the Runway Magazine universe with a cocktail in hand, drawing a line between fashion’s obsessive craftsmanship and the precision behind the drink she’s holding.
“I’ve always loved how both fashion and film tell a story.”
Heidi Klum
“…and that same level of craft is exactly what makes this GREY GOOSE collaboration so special. Joining the iconic ‘The Devil Wears Prada 2’ universe is just so fun and every look, every line, and every detail has to be just right,” said Heidi Klum. “The Devil’s Roast cocktail is bold, sophisticated, and of course, stunning. I can’t wait for the fans to grab a glass and join the party!”
For anyone who has ever agonized over the right garnish for twenty minutes while the ice melts, Klum’s intensity about getting every detail right will feel deeply, uncomfortably familiar.
Grey Goose VP of Global Marketing Aleco Azqueta framed it cleanly: “GREY GOOSE has always lived at the intersection of culture and craftsmanship. Collaborating with ‘The Devil Wears Prada 2’ felt like a natural extension of that legacy. With our French heritage and longstanding connection to the world of fashion, we saw an opportunity to create something special for fans, celebrating the return of this iconic franchise with a cocktail that feels both timeless and modern.”
Where to Find It: Pop-Ups, Theaters, and London Menus
If you’re in New York, Grey Goose is bringing the Devil’s Roast espresso martini to life at pop-ups in Zuccotti Park and Manhattan West Plaza on April 14, 21, and 23.
Each pop-up serves the cocktail alongside gold-dusted popcorn, which sounds like exactly the kind of snack that Miranda Priestly would either adore or dismiss without looking up from her phone. The combination of bitter espresso, silky vodka, salty popcorn, and a dusting of gold is a full sensory experience in under four bites and sips.
Select theaters nationwide will also carry specialty Grey Goose cocktails when the film opens May 1. London gets in on it too, with the Devil’s Roast appearing on menus at premium bars and restaurants across the city. Canada will see high-impact media supporting the campaign. For cocktail lovers who want a piece of it at home, a limited-edition Grey Goose specialty box inspired by the film goes on sale April 1 at retailers nationwide.
The production itself is worth the ticket: The Devil Wears Prada 2 reunites Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci with director David Frankel and screenwriter Aline Brosh McKenna, while adding Justin Theroux, Lucy Liu, Kenneth Branagh, and Pauline Chalamet to the mix.
Getting this many exceptional people in one film is either a miracle of scheduling or proof that nobody could say no to Miranda Priestly twice.
Grey Goose itself is made from just two ingredients, single-origin Picardie wheat and natural spring water from a limestone well in Gensac-la-Pallue, France, distilled once to preserve the character of what goes in. Clean, crisp, and built without shortcuts. Learn more about the science of single-distillation vodka at Wine Enthusiast for a deeper look at how production method shapes flavor.
FAQ: The Devil’s Roast Espresso Martini
What is in the Grey Goose Devil’s Roast espresso martini? The Devil’s Roast is made with 1½ oz Grey Goose vodka, 1 oz single-origin espresso, ¾ oz coffee liqueur, and a pinch of salt, garnished with three gold-dusted coffee beans. It’s a reimagining of the classic espresso martini with a fashion-forward presentation. The salt addition is a small but significant detail that balances bitterness and rounds out the flavor.
Where can I try the Grey Goose Devil’s Roast cocktail in person? Grey Goose is hosting pop-up events at Zuccotti Park and Manhattan West Plaza in New York City on April 14, 21, and 23. Select theaters nationwide will also serve the cocktail when The Devil Wears Prada 2 opens May 1. London fans can find it at premium bars and restaurants across the city as part of the UK activation.
Is the Grey Goose Devil Wears Prada 2 bottle available to buy? Yes, a limited-edition Grey Goose specialty box inspired by The Devil Wears Prada 2 goes on sale April 1 at various retailers nationwide. It’s designed as a collectible, so if you want one, don’t wait.
Make Your Reservation Now
The Devil’s Roast espresso martini isn’t just a drink tied to a movie. It’s a well-timed collision of fashion culture, cocktail history, and genuine craft. Mark April 14 on your calendar for the first NYC pop-up, track down the limited-edition box before it disappears, and if you’re seeing the film on opening weekend, order the cocktail at the theater. Some movies deserve the right glass in your hand. This is one of them.
