Rémy Martin launches V.S.O.P This Is My City limited editions for Miami and LA with $20,000 microgrants for emerging creatives. Applications open now.
There’s something magnetic about a city that refuses to blend in.
Miami pulses with Afro-Caribbean rhythms spilling from open-air venues into pastel-lit streets.
Los Angeles hums with the quiet ambition of dreamers hunched over scripts in Silver Lake coffee shops at dawn. These aren’t just backdrops for vacations or film sets. They’re living, breathing ecosystems where culture gets made, remade, and exported to the rest of the world.
Rémy Martin knows this.
The 300-year-old cognac house just dropped two new V.S.O.P This Is My City limited edition bottles honoring Miami and Los Angeles, and they’re doing more than slapping city names on fancy glass.
Each release comes with a $20,000 microgrant for one emerging creative in each city, plus mentorship from industry heavyweights who actually live and work there. If you’ve been waiting for a luxury brand to put real money where its marketing mouth is, this might be it.
Why Miami and LA Got the Cognac Treatment
The limited edition bottles aren’t random geography lessons. Miami’s Rhythm of Paradise design captures a city where musical heritage shapes everything from fashion week runways to rooftop bar playlists. Think about the last time you visited South Beach. The soundtrack probably shifted from reggaeton to house to Haitian kompa within three blocks, and somehow it all made sense together.
Los Angeles gets A Melody of Dreams, reflecting the entertainment capital’s obsession with making the impossible look effortless. This is the city where choreographers invent viral dance moves in Valley studios and cinematographers chase golden hour light across desert highways. The bottle design nods to local landmarks, sports culture, and that particular LA energy where everyone’s working on something, even if they’re currently serving you an oat milk latte.
“Miami and Los Angeles are cities that consistently move culture forward…”
Tonia Mancino
Vice President of Luxury Brands at Rémy Cointreau Americas
According to Tonia Mancino, Vice President of Luxury Brands at Rémy Cointreau Americas, “Miami and Los Angeles are cities that consistently move culture forward, shaped by bold and ever-evolving creative voices.
Bringing Rémy Martin’s V.S.O.P This Is My City Limited Edition to these markets allows us to honor what makes each city distinct while supporting the next generation of leaders who are shaping culture within their communities.”
The Microgrant Program Actually Matters
Here’s where it gets interesting beyond collectible packaging. Rémy Martin partnered with two mentors who know their cities inside out. Los Angeles gets Aliya Janell, the professional choreographer and founder of Queens N’ Letto, a global stiletto dance movement that’s equal parts athleticism and artistic statement. If you’ve never seen someone execute flawless choreography in six-inch heels, you’re missing a masterclass in confidence and control.
Miami’s mentor is Skyh Black, whose career spans television (including his breakout role on BET+’s All the Queen’s Men) and fashion. His creative perspective reflects Miami’s intersection of performance, style, and storytelling, where looking good and doing good work aren’t mutually exclusive concepts.
The application process focuses on cultural impact over traditional business metrics. Honorees get selected based on contributions to culture, innovation, originality, and work that shapes conversations in their communities. You’ll need examples of programs you’ve developed, and winners attend celebratory events in their respective cities. Applications opened this morning at 8:00 AM ET and run through March 26, 2026, at 6:00 PM ET.
Visit remymartin.com/en-us/this-is-my-city or scan the QR code on limited edition bottles available in Miami and LA stores starting this month.
What Makes V.S.O.P Worth the Hype
Beyond the social impact angle, there’s actual cognac in these bottles. Rémy Martin V.S.O.P was the first V.S.O.P Cognac Fine Champagne blend ever created back in 1927. The frosted black bottle has become iconic in its own right, and the liquid inside delivers what Rémy Martin calls “sensual and stylish, edgy and intense.”
For cocktail enthusiasts who appreciate craft spirits with heritage, V.S.O.P hits that sweet spot between mixability and sipping quality. The blend works in a classic sidecar, elevates a French connection, or stands alone over a single large ice cube when you’re celebrating closing a deal or finally finishing that screenplay. At $49.99 suggested retail, it’s positioned as an accessible luxury, not a special-occasion-only splurge.
The flavor profile leans into dried fruit, vanilla, and oak notes that develop complexity as the spirit opens up in your glass. It’s fun-loving enough for rooftop gatherings but sophisticated enough that serious collectors won’t side-eye you for keeping a bottle in rotation.
Cultural Impact Meets Fine Spirits
What separates this campaign from typical brand activations? The money and mentorship structure extends beyond one-off grants. Previous microgrant programs in New York, Chicago, Detroit, and Atlanta built regional and national momentum, creating a network of supported creatives across multiple markets. Miami and LA represent the latest expansion, not a standalone stunt.
The exclusive gatherings planned for both cities will bring together mentors, honorees, and local tastemakers. Think of them as networking opportunities where the dress code matters and the conversations might actually lead somewhere. These aren’t corporate mixers. They’re celebrations of people actively shaping culture in neighborhoods from Wynwood to West Hollywood.
FAQ: Rémy Martin V.S.O.P This Is My City
Who can apply for the This Is My City microgrant?
Applicants must be 21 or older and residents of Miami or Los Angeles. The program is open to emerging creatives across all disciplines making notable cultural impact in their communities. Applications close March 26, 2026, at 6:00 PM ET, with honorees announced in May 2026.
Where can I buy the limited edition bottles?
The Miami and Los Angeles V.S.O.P This Is My City limited edition bottles are available in stores across both cities starting January 2026 at a suggested retail price of $49.99. They’re also available nationwide through the standard V.S.O.P line.
What does V.S.O.P actually mean?
V.S.O.P stands for Very Superior Old Pale, a cognac classification indicating the youngest eau-de-vie in the blend has aged at least four years. Rémy Martin’s V.S.O.P Fine Champagne blend uses grapes exclusively from the Grande Champagne and Petite Champagne regions, considered the premier growing areas in Cognac, France.
Your City Might Be Next
Rémy Martin’s expanding city series suggests more markets could get the limited edition treatment. If you’re an emerging creative in Miami or LA, the application window is open now. If you’re in another city wondering when your hometown gets recognized, keep your portfolio ready. The brand’s track record indicates they’re serious about going deeper rather than wider with these community investments.
Meanwhile, the bottles themselves offer a reason to explore cognac beyond dusty after-dinner stereotypes. Whether you’re mixing cocktails for a dinner party in Coral Gables or toasting a gallery opening in Downtown LA, V.S.O.P brings flavor and story in equal measure. Visit the official Rémy Martin site to learn more about the microgrant program and find retailers near you.
