Celebrate the season with a perfect summer rosé and music pairing from AIX Rosé and Playlister—launching June 21 with a curated Spotify playlist.
When the heat turns up in Miami, there’s no better pairing than a chilled glass of rosé and the right summer playlist. That’s exactly what AIX Rosé and world-renowned music curation firm Playlister are serving with their latest campaign:
Savoring Summer: AIXperiences Under the Sun
This thoughtfully crafted music-and-wine experience launches June 21st—just in time for the solstice—and features AIX Rosé’s award-winning 2024 vintage alongside a curated Spotify playlist designed to elevate every sip. Whether you’re lounging in Coral Gables or toasting at a rooftop party in North Miami, this unique summer rosé and music pairing adds a layer of sophistication to your sunny days and balmy nights.
Perfect summer rosé and music pairing from AIX Rosé and Playlister
Provence Meets Playlist: A Celebration of Senses
AIX Rosé, created by Maison Saint Aix in the heart of Provence, is no stranger to blending tradition with innovation. This summer, it teams up again with Playlister to extend its sensorial storytelling through AIXperiences Under the Sun, a 30-track playlist designed to enhance the enjoyment of AIX Rosé and embody the easy elegance of summer.
“From sharing experiences with friends over great wine, music and food to launching AIX, the sound that represents our wine and ethos has always been of particular interest,”
Victor Verhoef
Marketing Director of
Maison Saint Aix
Inspired by the wine’s bright, fresh notes and sunlit Provence terroir, the playlist reflects the care sommeliers take when pairing food and wine—only this time, the pairing is musical. Think breezy house tracks, chill summer beats, and feel-good rhythms perfect for clinking glasses beneath swaying palms in Miami Beach.
Behind the Blend: Music and AIXRosé, Curated with Precision
Playlister, with clients like The Standard Hotel Group and The Ivy Collection, brings the same bespoke craftsmanship to sound that Maison Saint Aix brings to wine. Ben Bridgewater, co-founder of Playlister, explains:
“Much like Maison Saint Aix produces AIX using the perfect blend of grapes, at Playlister, we’re always seeking the ideal pairing — matching the very best music to the very best spaces… the experience of drinking a crisp glass of rosé is elevated by a thoughtfully selected soundtrack.”
The AIXperiences Under the Sun playlist offers over 2 hours of music designed to mimic a perfect summer gathering—from brunch in Hialeah to sunset picnics along the Venetian Causeway. It removes the guesswork and lets hosts and wine lovers focus on enjoyment.
Listen here starting June 21st: Spotify – AIX Rosé – Maison Saint Aix
Why This Matters in Miami (and Beyond)
In areas like Miami Gardens and Coral Gables, where hospitality, art, and lifestyle merge, summer rosé and music pairing resonates on multiple levels. It elevates gatherings, enriches brand experiences, and provides a memorable sensory journey.
AIX Rosé’s initiative is more than just a marketing push—it’s a celebration of modern living that honors tradition. This playlist is available globally but feels hyper-local when paired with warm weather, fresh seafood, and the laid-back elegance that South Florida is known for.
If you missed the spring playlist, it’s still live and waiting to charm your next garden party. And don’t worry—more curated playlists are planned for later in the year, continuing AIX’s commitment to music and wine lifestyle experiences.
Where to Find AIX Rosé in Miami
AIX Rosé is available in fine wine shops, luxury hotel bars, and upscale restaurants across Miami, North Miami Beach, and Coral Gables. Whether you’re planning a summer soirée in Wynwood or a chic dinner in Brickell, make sure AIX is on your table—and in your speakers.
Follow @AIXRosé and @Playlister for updates, sneak peeks, and pairing tips all summer long.
A Toast to the Senses
If you’ve ever wondered how a kiss might sound, AIXperiences Under the Sun is your answer. With this perfectly paired fusion of summer rosé and music, AIX Rosé invites you to drink with your ears as well as your palate. So pop open a bottle, press play, and let the season’s soundtrack unfold.
