Robots, Rhythm, and Vodka: SVEDKA’s First Super Bowl Leap Rewrites the Big Game Playbook

The SVEDKA Super Bowl commercial blends human creativity and AI for a first-of-its-kind Big Game moment. Dance, win $10K, and shape the ad.

When a brand steps into the Super Bowl spotlight, it usually brings celebrities, nostalgia, or one more joke about snacks.

But this year, SVEDKA Vodka is staging something stranger and far more fun. The company’s first national Big Game spot dedicated solely to a vodka brand in over 30 years arrives with a bold twist:

a Super Bowl ad created by humans and robots teaming up.

As SVEDKA drops its iconic Fembot into the most-watched broadcast in America, the moment signals a new era for fans who love a good surprise, a smooth cocktail, and a dash of futuristic mischief.

The SVEDKA Super Bowl commercial Marks a Culture Shift

For city-dwellers in Los Angeles high-rises, New York lofts, Berlin techno clubs, and Miami’s neon bars, the SVEDKA Super Bowl commercial is already generating buzz. Not because vodka is new, far from it, but because Sazerac’s latest move blends creative rebellion with AI-age swagger.

SVEDKA’s Fembot, fresh off her 12-year recharge, returns with chrome confidence and a new partner, the BroBot. The :30 spot, produced with San Francisco-based AI innovation lab SILVERSIDE, will run right after halftime—prime real estate usually reserved for legacy beer giants or tear-jerker car ads.

This one?

It’s all attitude, metallic humor, and martinis. A little like that friend who brings the wildest dance move to the party and somehow gets everyone else to try it. Relatable. And slightly dangerous in a fun-loving way.

A Dance Challenge Built for TikTok, Bartenders, and Showoffs

The best part: humans get to choreograph the Fembot’s Big Game performance.

Ahead of kickoff, actress and singer Victoria Justice is calling on dancers everywhere to submit a 20-second routine. A few standout moves could make it into the commercial—and net one lucky winner a prize that feels very Vegas: $10,000 cash.

“Shake up a SVEDKA cocktail, shake up your best dance moves, and you might just win $10,000…

Victoria Justice

actress and singer

“…and have your choreography seen by over 100 million people. I love that SVEDKA is giving dancers such a fun moment to shine, and I’m so excited to be a part of it,” said Justice.

For anyone who has ever tried to learn choreography  or practiced a salsa step while pretending to tie a shoe, this challenge hits the sweet spot of delightfully chaotic and wildly accessible.

Honestly, it’s the kind of flavor that makes the Super Bowl feel like a cultural block party rather than a football game.

Contest details are simple:

• Be 21+

• Follow @SVEDKAVodka on Instagram and TikTok

• Use the “Shake it With Svedka – Official Contest Sound”

• Post between Dec. 3–14 with #ShakeItWithSvedka and #Contest

• Watch your DMs like a hawk

• Hope your moves teach a robot how to groove

Full details are at www.shakeitwithsvedka.com.

SVEDKA Super Bowl commercial

Why This Moment Matters for Vodka—and Advertising

It’s rare for a vodka brand to claim a standalone Super Bowl spot; it hasn’t happened in more than three decades. That alone puts SVEDKA in a category of its own. But pairing generative tech with human creativity signals something bigger.

“This is an exciting moment for Sazerac and SVEDKA,”

Sara Saunders,

Chief Marketing Officer at Sazerac.

“Our ad will blend human creativity and dance moves with modern technology; we can’t wait for fans across the world to see it all come to life this February on advertising’s biggest stage.”

On a practical level, this blend mirrors how many of us live now—switching between screen-bound tools and human impulses, between AI assistance and that last-minute gut decision that makes a moment memorable. The SVEDKA Super Bowl commercial leans into that duality. And in its own fun-loving way, it says: the future doesn’t have to be cold. Sometimes it tastes like blackberry vodka and looks like a robot dancing.

For cultural context, even the American Marketing Association has reported increased integration of AI into mainstream consumer campaigns (https://www.ama.org). Whether you’re sipping martinis in Aspen or mixing cocktails before a rooftop party in Hong Kong, this trend won’t fade anytime soon.

Quick Look at SVEDKA’s Lineup (Because Flavor Matters)

SVEDKA is known for its approachable profile—distilled four times, crisp, clean, and smooth enough to please diverse palates. As the #4 vodka brand in the U.S., it supports both classic cocktails and vibrant flavored mixes.

From Strawberry Lemonade to Mango Pineapple to Blue Raspberry, the brand has long understood flavor as fun—and yes, sometimes a little playful in a way even Manhattanites can’t resist. You may not admit it at a fancy bar, but a Cherry Limeade vodka cocktail has rescued many a tired brunch crew.

SVEDKA Super Bowl commercial

FAQ SVEDKA Super Bowl commercial

Q: When will the SVEDKA Super Bowl commercial air?
A: The :30 spot will air right after the halftime show, just before the third quarter begins.

Q: How can fans enter the dance contest?
A: Submit a 20-second routine using the official contest sound on Instagram or TikTok between Dec. 3–14, following all rules at shakeitwithsvedka.com.

Q: Who appears in the new SVEDKA ad?
A: The Fembot, her new sidekick the BroBot, and—if luck strikes—dance moves created by fans.

Creativity is evolving

SVEDKA stepping into Super Bowl territory isn’t just another flashy ad buy. It’s a statement: creativity is evolving, robots can be fun, and everyone—from Berlin DJs to San Francisco techies to Miami Beach brunch squads—deserves a moment in the spotlight. If you’ve got a great move and a fun-loving streak, now’s your chance to make Big Game history. Raise a glass, hit record, and let the Fembot follow your lead.

The SVEDKA Super Bowl commercial blends human creativity and AI for a first-of-its-kind Big Game moment. Dance, win $10K, and shape the ad.