50 Cent and Lalique Redefine Ultra-Luxury Cognac with the 505 Edition Branson by Sire Spirits

Curtis “50 Cent” Jackson and Lalique unveil the 505 Edition Branson Cognac—a fusion of art, legacy, and conscious luxury.

In a world where legacy meets craftsmanship, Curtis “50 Cent” Jackson has just unveiled something extraordinary—the 505 Edition Branson Cognac by Sire Spirits and Lalique. It’s more than a spirit; it’s an experience, one that blends French artistry, American ambition, and conscious luxury.

For those who sip from Baccarat glasses in penthouses from Manhattan to Hong Kong, this release is the conversation piece of the season.

The collaboration, limited to only 505 hand-etched decanters, signals a new standard of collectible modern luxury. Each piece—crafted by Lalique’s master artisans—is a sculpture as much as it is a vessel, encasing a blend of century-old eaux-de-vie from Cognac’s most prestigious terroir.

Where Art, Heritage, and Hustle Converge

Luxury today isn’t about logos—it’s about stories. And the story behind this collaboration has both depth and soul.

“This cognac represents a legacy I want to pass on—

the nectar will still have a story to tell,

and the crystal carafe will endure as a unique piece of art,”

Curtin “50 Cent” Jackson

In partnership with Silvio Denz, Executive Chairman of Lalique Group, Jackson sought to create something beyond status—a masterpiece that carries meaning.

“I am honored by this collaboration with Curtis ‘50 Cent’ Jackson,

a true visionary. Though we come from different worlds,

we share the same values: audacity, excellence, and creativity,”

silvio Denz

The 505 Edition Branson Cognac by Sire Spirits and Lalique brings together two worlds: the refined heritage of French crystal and the cultural dynamism of modern entrepreneurship. The result is timeless, tactile, and defiantly original—much like the cities it will find its home in.

Craftsmanship Worthy of Cognac Royalty

Each Lalique carafe is hand-blown, engraved, polished, and numbered—a 21st-century heirloom born in Alsace. The design, inspired by René Lalique’s early perfume bottles, features a majestic lion—a nod to strength and mastery. It’s the kind of artistry that belongs on a collector’s table in Aspen or a design loft in Berlin.

Inside the crystal rests an Hors d’Age cognac of unmatched depth. Aged in Limousin oak, its notes read like poetry: damp undergrowth, patinated leather, orange zest, dried fig, white truffle, and candied fruit. The finish lingers—more than 30 caudalies, if you’re counting.

Even the presentation feels cinematic. The display case, built from premium wood and composite marble, glows with warm LED lighting activated by a signature Branson LionHead key. It’s not just packaging—it’s theater.

The 505 Society: Where Luxury Meets Purpose

Philanthropy sits at the heart of this release. Each purchase begins with a $5,000 donation to the G-Unity Foundation, Jackson’s nonprofit supporting underserved communities. Buyers then have the option to complete the purchase for a total of $25,000, gaining entry to an exclusive circle: the 505 Society.

Members enjoy private invitations to VIP experiences, Lalique travel events, and personal greetings from Jackson himself. It’s luxury with a mission—a blend of conscious capitalism and global networking. Think philanthropy meets private club culture—minus the velvet rope.

A Toast to Vision and Legacy

The partnership between Sire Spirits and Lalique isn’t just about rare cognac—it’s a statement of values.

“This is more than a cognac—it’s a manifesto,

a bridge between French heritage,

the American dream, and my strong belief in conscious capitalism,”

Jackson explains.

And in a world saturated with excess, that kind of intentional luxury feels revolutionary.

For those who understand the language of craftsmanship, the 505 Edition Branson Cognac by Sire Spirits and Lalique isn’t just a drink—it’s an artifact. A piece of cultural history poured into crystal.

For more about the craftsmanship and artistry behind Lalique, visit Lalique.com.

Mini FAQ

Q: How many bottles of the 505 Edition Branson Cognac exist?
A: Only 505 decanters were created worldwide, each individually numbered and hand-signed by Lalique artisans.

Q: How much does the 505 Edition cost?
A: Each limited-edition set begins with a $5,000 charitable donation to the G-Unity Foundation, with a total cost of $25,000.

Q: Can anyone purchase the 505 Edition?
A: No. The release is by invitation only and includes entry into the 505 Society, an exclusive network promoting philanthropy and global luxury experiences.

The Final Pour

The 505 Edition Branson Cognac by Sire Spirits and Lalique isn’t just redefining luxury—it’s reframing what it means to own something rare. For Jackson, it’s the embodiment of a legacy that bridges culture, craft, and consciousness.

As he might say, this isn’t just a bottle—it’s power, poured.