Karol G Launches 200 Copas Tequila by Casa Dragones: A Luxury Cristalino for Shared Moments
Global music superstar Karol G is raising a glass to friendship and innovation with the launch of 200 Copas by Casa Dragones, a premium cristalino tequila inspired by her hit song “200 Copas.” This collaboration with Casa Dragones, a boutique tequila house led by Bertha González Nieves, the first female Maestra Tequilera, is more than just a product launch. It’s a cultural moment blending music, craftsmanship, and luxury living.
The tequila will make its debut in grand style with a first toast at the legendary Crazy Horse in Paris, a venue known for iconic performances and bold artistry. Fans in cities like Los Angeles, Miami Beach, Manhattan, Aspen, and beyond are eagerly awaiting this release, set to hit select U.S. and Mexico retailers on October 1, 2025.
A Tequila Inspired by Music and Friendship
Karol G’s song “200 Copas” is a global anthem about empowerment, connection, and the beauty of shared experiences. That spirit became the foundation for her partnership with Casa Dragones.
“When I created my song 200 Copas, I remember being surrounded by my closest friends—who actually all appear in its music video—and thinking how lucky I was to be sharing such cherished moments with them,” said Karol G. “Tequila was the drink we were having that night, and I was already such a big fan of Casa Dragones, that I couldn’t think of anyone better than Bertha—the first Maestra Tequilera in the world—to craft it with me.”
For Karol, tequila isn’t just a drink, it’s a symbol of community. By teaming up with Bertha González Nieves, she found a partner who shares her passion for innovation and authenticity.
The Craft Behind 200 Copas by Casa Dragones
What makes 200 Copas by Casa Dragones stand out is its meticulous attention to detail. Crafted in small batches of no more than 500 cases, this tequila is made using 100% Blue Weber Agave grown in the volcanic soil of Tequila, Jalisco.
It is aged for over 12 months in custom American oak barrels, then filtered to achieve a crystal-clear finish. The flavor profile is refined and complex, offering:
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Nose: citrus, pine, and sweet floral notes
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Palate: creamy almond, roasted agave, and plum
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Finish: honey and spiced wood with a long, smooth close
This artisanal approach reflects Casa Dragones’ commitment to sustainability. Their modern production methods use less water and energy while creating minimal waste, setting a new standard for ultra-premium tequila.
“When Karol approached me about creating something together in honor of her global anthem, 200 Copas, I knew we had to craft a new sipping tequila that was truly unique,” said Bertha González Nieves. “Like the spirit of ‘200 Copas,’ our sipping tequilas have always been about gathering with loved ones and celebrating the special moments in life together.”
A Global Debut with Parisian Flair
The launch will be celebrated with a historic toast at Crazy Horse in Paris, where Karol G will perform a series of exclusive shows. Fans have speculated about her next big move for months, and this debut promises to be as dramatic and unforgettable as her music.
In an exciting twist, Crazy Horse will also begin serving 200 Copas tequila at the venue, allowing fans to sip the spirit while enjoying Karol G’s performances.
To deepen the experience, Casa Dragones has released the first episode of a four-part docu-series on their YouTube channel. This series offers behind-the-scenes insights into the collaboration, from inspiration to production.
Where to Find 200 Copas
Fans eager to try 200 Copas by Casa Dragones can pre-order online at 200copasbycasadragones.com. The tequila will roll out to exclusive retailers in Mexico and the United States on October 1, 2025, followed by an expansion into Colombia in 2026.
Casa Dragones’ existing portfolio includes celebrated tequilas such as Casa Dragones Joven, Blanco, Añejo Barrel Blend, and Mizunara Reposado. With 200 Copas, they add a new expression that blends tradition with bold innovation.
A Toast to Powerful Women and Shared Luxury
This partnership isn’t just about launching a new spirit. It’s about two powerful women breaking barriers in their industries and inviting the world to celebrate with them.
Karol G continues to redefine Latin music, while Bertha González Nieves is shaping the future of tequila. Together, they’ve created a product that speaks to heritage, modernity, and the joy of meaningful connections.
Whether you’re sipping in a chic rooftop bar in Manhattan or sharing a quiet moment at home, 200 Copas by Casa Dragones offers a taste of artistry and luxury in every glass.
