Joe Montana ‘s Gold Bar Whiskey Double Gold canned cocktail makes a splashy debut and a retro playbook that taps Bay Area pride.
This bold twist on a whiskey mule arrives at 8% ABV in 12 ounce cans, then layers in a culture hook that fans can appreciate.
Each can of the Gold Bar Whiskey Double Gold canned cocktail includes a QR code that unlocks a complimentary vintage Joe Montana t-shirt for pickup at the Gold Bar Distillery on Treasure Island.
Add a limited Retro Edition 85 proof straight bourbon finished in wine casks and you have a nostalgia rich pairing ready for every fan.
Tailor made for tailgates
The concept is simple and savvy. Start with premium Gold Bar Whiskey, add ginger, lime, and a splash of orange juice, then can it at a firm 8% ABV.
The result feels tailor made for tailgates with white tablecloth standards. For city dwellers, the Gold Bar Whiskey Double Gold canned cocktail solves a classic problem at penthouse pre games and hotel room kickoffs. You get a bartender level whiskey mule profile without hauling bar gear. Serve icy cold with a lime wheel, or turn it into an easy spritz by topping with soda in a chilled Collins.
If you prefer to build your own, Gold Bar offers a house template for a whiskey mule .
“The craftsmanship poured into Double Gold and Retro Edition exemplifies the dedication and passion from the Gold Bar Whiskey team,”
Joe Montana
“I look forward to seeing fellow whiskey enthusiasts and football fans enjoy these products as much as I do.”
Scan the can, score the tee
Every Double Gold can carries a unique QR code that unlocks a complimentary vintage Joe Montana t-shirt inspired by the 49ers’ golden era. The twist is experiential.
Fans can #ScanTheCan and then head to the Gold Bar Distillery on Treasure Island to claim the shirt, turning a convenient RTD into a collectible moment.
For travelers flying into SFO, that pickup adds a destination detour with views across the Bay, plus a chance to book cocktail classes and tastings.
The Gold Bar Whiskey Double Gold canned cocktail doubles as an invite to a local hangout that blends tourism with team spirit.
Retro Edition bourbon, built for the throwback faithful
To mark 40 years since the 1985 championship season, Gold Bar is releasing a Retro Edition 85 proof straight bourbon finished in wine casks. The packaging cues go full vintage with a detachable Necker Koozie designed to keep your Double Gold ice cold.
It nods to the iconic gold satin jackets that defined 80s sideline swagger and Bay Area nightlife. For hosts planning a watch party in Manhattan or a post ski lounge in Aspen, the play is simple. Stock both: pour the Retro Edition neat for toast worthy moments, then pass a cold Double Gold for the late game rally. The Gold Bar Whiskey Double Gold canned cocktail anchors the crowd friendly serve while the Retro Edition covers connoisseur sips.
Double Gold from coast to coast
Think of Double Gold as your portable bar. In San Francisco, line cans in a tub of pebble ice beside fresh ginger syrup, lime wedges, and orange peels for DIY upgrades.
In Miami Beach, build a mule bar with copper mugs and crushed ice for theater without delay.
In Chicago, batch a pitcher by gently stirring two cans with equal parts club soda and plenty of ice, then garnish with candied ginger.
If you are short on glassware in a Vegas suite, keep it chilled in the can and add a quick squeeze of lime. For a chef counter pairing, try sushi with a side of pickled ginger to echo the spice.
The Gold Bar Whiskey Double Gold canned cocktail carries enough citrus and zip to cut through rich bites while staying sessionable for a long night.
Rally the faithful in a Super Bowl host city
San Francisco is gearing up to host the Big Game in 2026, which means the city will be thick with alumni weekends, brand pop ups, and high end tailgates.
A retro scheme tied to Joe Montana, the Official Whiskey of the 49ers, and a treasure hunt for a vintage tee sets a tone that travels well through social video. Expect concierge desks at luxury hotels to recommend the Treasure Island distillery stop to visiting fans. Expect private boxes at Levi’s Stadium and watch parties in to stock the Gold Bar Whiskey Double Gold canned cocktail for easy service and maximum nostalgia.
Where to buy next
Double Gold cans are rolling into Northern California retailers with nationwide delivery through the brand’s site. The Retro Edition bottle lands in September online and in stores. For collectors, the smart move is a two part grab. Pick up enough Double Gold to chill a case for the first home opener weekend, then add two Retro Edition bottles. One is for display. One is for pouring when your guests cue the highlight reel.
Find details and shipping options at goldbarwhiskey.com.
The final whistle
If you love a clever RTD that brings real flavor and a real story, the Gold Bar Whiskey Double Gold canned cocktail belongs on your short list. It is convenient without compromise, stylish without gimmicks, and perfectly tuned for luxury suites and living rooms alike. Stock it for the season, scan your can, and then toast the legends who made the 80s golden.
