In a spirits world dominated by celebrity endorsements and industrialized production, it’s rare to find a brand that genuinely surprises both judges and collectors. Enter Santa Almagia, a luxury mezcal made from rare agave, handcrafted by a visionary mother-daughter duo in Oaxaca. Just months after launching in February 2025, the brand has earned a Double Gold Medal at the San Francisco World Spirits Competition—one of the most prestigious accolades in the industry—for its Tobala Joven Mezcal, which scored an impressive 97 out of 100 points.
With its reverence for ancestral techniques, commitment to ethical production, and exquisite liquid artistry, Santa Almagia isn’t just another mezcal—it’s an expression of cultural pride, modern elegance, and generational love in a bottle.
A Rare Spirit from Rare Agave
The spotlight of Santa Almagia’s portfolio is its Tobala Joven Mezcal, crafted using 100% rare, wild-harvested Tobala agave, revered for its complex flavor profile and scarcity. Unlike more commercial agaves like Espadín, Tobala grows in high-altitude, rugged terrain and takes over 10 years to mature—making it both elusive and precious.
“We are humbled to have some of the most reputable tastemakers in the business behind SFWSC grant us such a prestigious award so early on into the business,” said Alana Abbitt, Co-Founder of Santa Almagia.
That award, from the San Francisco World Spirits Competition (SFWSC), doesn’t come easily. With over 5,000 global entries judged blind by elite panels of industry experts, a Double Gold is reserved only for products that receive unanimous gold medal ratings from all judges.
Micro-Lot Production & Ancestral Methods
Santa Almagia’s approach is intentionally intimate. Produced in micro-lots in Oaxaca, each batch reflects a deep commitment to ancestral methods—cooked in earthen pits, fermented in open-air wooden vats, and distilled in traditional copper alembics.
This level of craftsmanship is both time-intensive and costly, which is why Santa Almagia targets the luxury spirits connoisseur who understands the value of rarity and cultural integrity. It’s a mezcal that speaks to both heritage and modernity—sophisticated enough for a curated cocktail list in Manhattan or LA, yet grounded in the earthy terroir of Oaxaca’s mountainous heart.
The Story Behind the Spirit: Family, Legacy, and Female Leadership
Unlike many spirits brands that are engineered by marketing teams, Santa Almagia was founded by a mother-daughter duo with deep ties to the agave world. Co-founder Alana Abbitt brings a strategic, contemporary voice to a brand steeped in authenticity, while her mother contributes wisdom and cultural fluency.
“We are passionate around creating ethical, ancestral-led, extraordinary mezcal and look forward to sharing what we’ve built with the world in the years ahead,” Abbitt added.
This intergenerational collaboration adds a unique emotional dimension to the product—one that aligns perfectly with today’s consumer values: transparency, provenance, and purpose.
A Mezcal for the Modern Collector
With endorsements from early agave collectors, spirits judges, and specialty retailers, Santa Almagia is building not just a beverage, but a movement. At a time when premium spirits consumers are craving more meaningful experiences, Santa Almagia delivers with:
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Premium margins for retailers and bars
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Award-winning liquid with global validation
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Stylish, modern brand design that elevates any shelf
Whether you’re sipping neat in a Las Vegas speakeasy, pairing with food in San Francisco, or gifting in Aspen, Santa Almagia is a mezcal that commands attention—for all the right reasons.
Explore more at www.santaalmagia.com or follow @santaalmagia for updates.
Why Santa Almagia Belongs in Your Spirits Collection
In a crowded premium tequila and mezcal market, Santa Almagia stands apart with its luxury mezcal made from rare agave, ancestral craft, and award-winning flavor. It’s not just a drink—it’s a narrative of heritage, artistry, and feminine entrepreneurship. For the discerning drinker seeking a deeper story with every pour, Santa Almagia is the mezcal to watch—and taste.
