Lo Siento launches Caliente, the first cinnamon-infused tequila set to rival Fireball, blending heat, quality, and craftsmanship in every sip.
Move over, Fireball — there’s a new flame in town. Lo Siento Tequila has just unveiled Caliente, a bold cinnamon-infused tequila that’s shaking up the spirits scene and redefining what “spicy” really means.
Crafted from 100% Blue Weber Agave, this new release delivers the warmth and sweetness of cinnamon with the silky finish of premium tequila — no chaser required.
The Lo Siento Caliente cinnamon-infused tequila is designed to compete directly with Fireball, but with a cleaner, higher-quality twist. At 70 proof (35% ABV), Caliente brings together smooth craftsmanship and fiery fun — a shot that feels refined yet rebellious, much like the brand itself.
The Birth of Caliente: A Tequila with Fire in Its Soul
“Launching Caliente has been a long time in the making,” said Ryan Tierney, Founder & CEO of Lo Siento Tequila.
“As we started to grow our brand the space became increasingly more crowded with the same products.”
“…I wanted to create something that didn’t exist in the market. Something that truly was a unique experience…”
“that we could easily identify different cultures to attach our product to. Caliente became that product.”
And it’s paying off — fast. The cinnamon-forward spirit sold 800 cases in Georgia within two weeks of launch. That early success reflects Tierney’s strategy of keeping the brand both premium and attainable — a balance that’s made Lo Siento one of the fastest-growing tequila brands in the U.S.
“Our latest launch of Caliente is just one of so many recent big wins for the business,” Tierney added. “We now have four SKUs — all quality products at attainable price points — and we’re positioned to sell 40,000+ cases this year alone.”
That kind of growth would make even the biggest tequila houses raise an eyebrow.
From the Highlands to Your Glass
At its core, Lo Siento Tequila remains true to its roots. Distilled from 100% Blue Weber Agave grown in the highlands of Jalisco, Mexico, it’s produced at a single-family estate distillery where sustainability and quality control come first. The agaves are single-plot, estate-grown, and aged 6–10 years to reach full maturity — ensuring depth of flavor and natural sweetness in every bottle.
The tequila is additive-free and naturally gluten-free, offering clean, honest flavor — a rarity in a market where shortcuts are common. With classic varieties like Blanco, Reposado, and Añejo, Lo Siento honors traditional craftsmanship while embracing a fun, modern brand personality.
Their tagline, “The Unapologetic Spirit,” captures it perfectly: serious tequila, not-so-serious attitude.
Cinnamon Gets a Modern Makeover
Cinnamon-flavored spirits are having a cultural moment — again. From Fireball’s legendary bar-shot fame to its viral TikTok resurgence, drinkers clearly love that sweet-spicy burn. But Caliente gives the flavor a grown-up glow-up.
Instead of sugary syrup and artificial heat, Lo Siento’s take is smooth, balanced, and layered — a proper tequila with a cinnamon kick that actually tastes like real spice, not candy. Think of it as Fireball’s sophisticated older cousin — the one who still loves a good party, but shows up in designer boots instead of flip-flops.
“Caliente is truly a fun, unique experience — and we intend to have some fun marketing it,” Tierney teased. “It exists inside our portfolio but truly has a life of its own.”
A Hot Streak of Success
If 2024 was Lo Siento’s breakout year, 2025 looks even hotter. The brand’s expansion is happening coast-to-coast:
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Georgia sold 3,000+ cases in nine months.
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California distribution with Breakthru Beverage is expected to quadruple this year.
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Trader Joe’s sold out statewide in under eight weeks — 800 cases gone.
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Safeway has approved rollout in Northern California.
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Lo Siento is now a Top 3 tequila across Mothers Markets in SoCal.
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Major retail presence at Total Wine, Pavilions, and Keg n Bottle.
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Active partnerships with Live Nation, Insomniac, AEG, and Another Planet, targeting 4,000+ festival cases in 2025.
That’s not just traction — that’s takeover.
Lo Siento’s Mission: Premium Made Approachable
While the tequila market continues to premiumize, Lo Siento aims to be what Tito’s was to vodka: a premium product that feels approachable. With all products priced under $42, the brand bridges the gap between craft and casual — offering tequila for both the home bar and the high-end cocktail lounge.
For the modern drinker seeking authenticity and adventure, Caliente is the perfect symbol of that philosophy: fun, flavorful, and unapologetically different.
Learn more at www.losientotequila.com.
Mini FAQ
Q: What is Lo Siento Caliente?
A: Caliente is a cinnamon-infused premium tequila made from 100% Blue Weber Agave, designed to offer a smooth, spicy twist on traditional tequila.
Q: How strong is Caliente Tequila?
A: Caliente clocks in at 70 proof (35% ABV), offering the warmth of cinnamon with the clean finish of ultra-premium tequila.
Q: Where can I buy Lo Siento products?
A: Lo Siento Tequila is available in California, Georgia, Michigan, and Tennessee — at major retailers including Total Wine, Trader Joe’s, Pavilions, and Safeway.
A Toast to Bold Moves
With Caliente, Lo Siento Tequila isn’t just launching a product — it’s igniting a new category. Blending Mexican craftsmanship, American creativity, and global ambition, this cinnamon-infused tequila proves that premium can still be playful.
So go ahead — raise your glass. It’s about to get Caliente.
