{"id":30412,"date":"2025-02-18T12:56:06","date_gmt":"2025-02-18T20:56:06","guid":{"rendered":"https:\/\/dailyovation.com\/?p=30412"},"modified":"2025-02-18T12:59:21","modified_gmt":"2025-02-18T20:59:21","slug":"makers-mark-bourbon-perfectly-unreasonable","status":"publish","type":"post","link":"https:\/\/dailyovation.com\/2025\/02\/18\/makers-mark-bourbon-perfectly-unreasonable\/","title":{"rendered":"Makers Mark Bourbon Answers with &#8220;Perfectly Unreasonable&#8221;"},"content":{"rendered":"<p>Maker&#8217;s Mark Bourbon Answers the question, what separates good from remarkable? &#8230;with &#8220;Perfectly Unreasonable&#8221;<\/p>\n<p><a href=\"https:\/\/dailyovation.com\/2024\/11\/13\/legendary-bar-hemingway-bartender-colin-p-field-tapped-for-makers-mark-holiday-pop-up-series-le-46\/\">Maker&#8217;s Mark<\/a>\u00ae, the iconic handmade\u00a0<span class=\"xn-location\">Kentucky<\/span> bourbon, today announce <i><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4363438-1&amp;h=1390367193&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Diton2-QnRLM&amp;a=Perfectly+Unreasonable\" target=\"_blank\" rel=\"nofollow noopener\">Perfectly Unreasonable<\/a><\/i><i>.\u00a0<\/i><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-30414\" src=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-18-at-12.49.05\u202fPM-min-1024x441.jpg\" alt=\"Makers Mark Bourbon Answers with &quot;Perfectly Unreasonable&quot;\" width=\"696\" height=\"300\" srcset=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-18-at-12.49.05\u202fPM-min-1024x441.jpg 1024w, https:\/\/dailyovation.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-18-at-12.49.05\u202fPM-min-300x129.jpg 300w, https:\/\/dailyovation.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-18-at-12.49.05\u202fPM-min-768x331.jpg 768w, https:\/\/dailyovation.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-18-at-12.49.05\u202fPM-min-1536x662.jpg 1536w, https:\/\/dailyovation.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-18-at-12.49.05\u202fPM-min-2048x882.jpg 2048w, https:\/\/dailyovation.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-18-at-12.49.05\u202fPM-min-975x420.jpg 975w, https:\/\/dailyovation.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-18-at-12.49.05\u202fPM-min-696x300.jpg 696w, https:\/\/dailyovation.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-18-at-12.49.05\u202fPM-min-1068x460.jpg 1068w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p>The cinematic campaign asserts that going to unreasonable lengths \u2013 in life and in bourbon \u2013 is what separates good from remarkable. It celebrates those who relentlessly pursue excellence and shines a light on the unconventional decisions that have made Maker&#8217;s Mark an icon.<\/p>\n<blockquote><p>&#8220;<i>Perfectly Unreasonable<\/i>\u00a0is more than a campaign,<\/p>\n<p>it has been our ethos since my grandparents broke with tradition to reimagine what bourbon could be,&#8221;<\/p>\n<p><span class=\"xn-person\">Rob Samuels<\/span><\/p>\n<p>eighth generation whisky maker and managing director<\/p>\n<p>Maker&#8217;s Mark<\/p><\/blockquote>\n<p>&#8220;Maker&#8217;s Mark continues to be driven by the pursuit of better bourbon and a better world, with our founders&#8217; vision as our north star.&#8221;<\/p>\n<p><iframe title=\"Maker\u2019s Mark - Perfectly Unreasonable\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/iton2-QnRLM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>From the beginning, <a href=\"https:\/\/dailyovation.com\/2024\/12\/04\/nba-all-star-bam-adebayo-launches-bam-marilyns-1-of-1-limited-edition-makers-mark-with-mom-marilyn-blount\/\">Maker&#8217;s Mark<\/a> founders\u00a0<span class=\"xn-person\">Margie and Bill Samuels Sr.<\/span>\u00a0committed to doing things differently. Burning the family&#8217;s 170-year-old recipe to create something entirely new for the category \u2013 a delicious and balanced bourbon \u2013 and they chose the homeplace for Maker&#8217;s Mark in outlying\u00a0<span class=\"xn-location\">Loretto, Kentucky<\/span>\u00a0because of its unique water source.<\/p>\n<p>They were also one of the first to open their distillery doors to visitors \u2013 a precursor to today&#8217;s Bourbon Trail. This challenger spirit endures today with every bottle hand-dipped in signature red wax, every barrel rotated by hand, and the brand&#8217;s dedication to become B Corp and Regenified certified.<\/p>\n<p><i>Perfectly Unreasonable<\/i>\u00a0was shot by acclaimed <strong>Swedish film director Marcus S\u00f6derlund<\/strong> and serves as a manifesto for a new generation of global bourbon enthusiasts, illustrating that breakthrough accomplishments are born from challenging the status quo with vision and determination.\u202fThis global campaign marks the first execution for the brand by global creative agency Carmichael Lynch.<\/p>\n<blockquote><p>&#8220;This bold campaign reinforces how Maker&#8217;s Mark is unique in its uncompromising commitment to excellent bourbon, as well as the personal and unconventional ways we communicate to consumers,&#8221;<\/p>\n<p><span class=\"xn-person\">Chloe Lloyd-Jones<\/span><\/p>\n<p>vice president of global brand marketing, Maker&#8217;s Mark<\/p><\/blockquote>\n<p>&#8220;We know\u00a0<i>Perfectly Unreasonable\u00a0<\/i>will resonate with Maker&#8217;s Mark fans, who expect nothing less from us, and new whisky drinkers around the world.&#8221;<\/p>\n<p><i>Perfectly Unreasonable\u00a0<\/i>premiered in the U.S. during NBC Primetime this weekend and will include integrations with NBC&#8217;s &#8220;Late Night with\u00a0<span class=\"xn-person\">Seth Meyers<\/span>&#8221; as well as &#8216;The Lonely Island and\u00a0<span class=\"xn-person\">Seth Meyers&#8217;<\/span>\u00a0and &#8216;Family Trips with the Meyers Brothers&#8217; Podcasts. A fully integrated campaign will roll out nationally and in key markets globally throughout 2025. The hero creative will take 30-second, 15-second and six-second forms across television, streaming, digital and social media, and will be supported via the brand&#8217;s website, ambassador program and distillery experiences.<\/p>\n<p>For more information, please visit\u00a0<a href=\"http:\/\/www.makersmark.com\">www.makersmark.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maker&#8217;s Mark Bourbon Answers the question, what separates good from remarkable? &#8230;with &#8220;Perfectly Unreasonable&#8221; Maker&#8217;s Mark\u00ae, the iconic handmade\u00a0Kentucky bourbon, today announce Perfectly Unreasonable.\u00a0 The cinematic campaign asserts that going to unreasonable lengths \u2013 in life and in bourbon \u2013 is what separates good from remarkable. It celebrates those who relentlessly pursue excellence and shines [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":30413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8236,8240],"tags":[11737,11736,10174,8533,11735,11734],"class_list":{"0":"post-30412","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-drink","8":"category-mixology","9":"tag-carmichael-lynch","10":"tag-chloe-lloyd-jones","11":"tag-kentucky-bourbon","12":"tag-makers-mark","13":"tag-marcus-soderlund","14":"tag-perfectly-unreasonable"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Makers Mark Bourbon Answers with &quot;Perfectly Unreasonable&quot; - Daily Ovation<\/title>\n<meta name=\"description\" content=\"What separates good from remarkable? 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