{"id":29882,"date":"2023-11-09T08:59:28","date_gmt":"2023-11-09T16:59:28","guid":{"rendered":"https:\/\/dailyovation.com\/?p=29882"},"modified":"2024-10-10T14:10:37","modified_gmt":"2024-10-10T21:10:37","slug":"american-film-market-modern-horror-with-steven-c-miller-patrick-ewald","status":"publish","type":"post","link":"https:\/\/dailyovation.com\/2023\/11\/09\/american-film-market-modern-horror-with-steven-c-miller-patrick-ewald\/","title":{"rendered":"AFM 2023: American Film Market explores Modern Horror: Patrick Ewald with Steven C Miller, Cecilia Brush, Bishal Dutta, Paul Neinstein"},"content":{"rendered":"
AFM 2023: American Film Market explores Modern Horror: Patrick Ewald with Steven C Miller, Cecilia Brush, Bishal Dutta, Paul Neinstein<\/p>\n
O<\/span>ur moderator, Patrick Ewald is an American financier and producer known for his work in the independent film and video game industries. He’s the owner and CEO of Epic Pictures Group, a film and video game production and distribution company that focuses on genre films.<\/span><\/p>\n His recent film credits include The Man Who Killed Hitler, Bigfoot, Satanic Hispanics, The Cellar, and The Lake. His recent video game credits include Amanda the Adventurer, The Mortuary Assistant, My Friendly Neighbor, and Creepshow, which is currently in development with AMC Network’s Shudder.<\/span><\/p>\n Today, we have the honor of hosting four distinguished horror experts, each with their unique insights to shed light on the thrilling evolution of horror films and their impact on a global audience.<\/span><\/p>\n Patrick Ewald<\/strong>, CEO Epic Pictures<\/span><\/p>\n Steven C. Miller<\/strong>, Director \/ Producer, CEO Through the Heart<\/span><\/p>\n Cecilia Brush<\/strong>, Sales Manager Raven Banner Entertainment\u00a0<\/span><\/p>\n Bishal Dutta<\/strong>, Indie Filmmaker<\/span><\/p>\n Paul Neinstein<\/strong>, Co-CEO, Project X Entertainment<\/span><\/p>\n <\/p>\n Steven C. Miller<\/b><\/p>\n Who has directed quite a bit of horror films and action films got to work with some really great people. Something that’s unique to me is I get labeled as the guy that can make things super kinetic.\u00a0 Even in the horror space.\u00a0<\/span><\/p>\n Cecilia Brush<\/b><\/p>\n Works for Raven Banner Entertainment as sales manager and sells scary movies for a living internationally.<\/span><\/p>\n Bishal Dutta:<\/b>\u00a0<\/span><\/p>\n First movie, \u201cIt Lives Inside\u201d, just came out last month. It was released by Neon.<\/span><\/p>\n Paul Nieinstein:<\/b>\u00a0<\/span><\/p>\n The co CEO of Project X Entertainment. We do a lot in the horror space, and I’m a deal junkie when it comes to horror, so that’s my thing.<\/span><\/p>\n Patrick Ewald:<\/b> Steven’s very modest.\u00a0 He just directed a film called Year Two with Frank Grillo.<\/span><\/p>\n He just dropped his trailer on me the other day and he was like, Hey dude, hey, check out this trailer. Just tell me what you think. It is a crazy werewolf action film that’s gonna be released and I don’t know how much I can say, but it’s gonna be released theatrically though.<\/span><\/p>\n <\/p>\n According to Wikipedia, horror is a film genre that seeks to elicit fear or disgust in its audience.\u00a0 Agree or disagree?<\/b><\/p>\n <\/p>\n Paul Neinstein<\/strong><\/p>\n The one thing I think about when I think about horror, which you may not normally think about is it brings people together. I always look at it from the audience standpoint, much less than from the content creator side. And for us, the big sell to horror is you’re getting a bunch of people together in a dark room to really enjoy a good time.<\/span><\/p>\n They want to be scared. They want to have something to talk about. And that’s how we always look at horror, which is, this is really a genre that, you may not always be looked this way, but we look at it as bringing a group of people together.\u00a0<\/span><\/p>\n Bishal Dutta:<\/b>\u00a0<\/span><\/p>\n I’m fully with Paul. I think what draws me to it is very much the communal experience of it, the experiences I had growing up watching horror films.<\/span><\/p>\n I think there’s also something very cathartic about it. I think there’s a social utility to horror in the sense that it allows us to express these deep, horrific fears, but do so in a very safe way. And that sort of thing I think it’s important and it’s the evolution of sort of ghost stories around the campfires and I think it’s the ultimate sort of expression of what that tradition is like and how it’s, how we do it still to this day.<\/span><\/p>\n <\/p>\n Cecilia Brush:<\/b>\u00a0<\/span><\/p>\n To piggyback off of them is that it’s something that we can share internationally. It’s not something that is just strictly connected to one culture or one territory. It’s something that everyone around the world can relate to and come together. And yes, you can come together as a community and you can be from anywhere in the world and still have that connection.<\/span><\/p>\n Experience and that, entertainment and joy of watching something. And also horror can leave something like an underlying tone. There’s always a message behind any movie that you’re watching. And so I really love that you can share that without being aggressive in your, your motive behind the story, if that makes sense.<\/span><\/p>\n <\/p>\n Steven C. Miller:<\/b>\u00a0<\/span><\/p>\n Yeah, I think it’s super accurate. They’re all exactly right. For me, horror is a wave of emotions. I love the fact that it can take you through all the different sorts of emotions when you’re sitting there. Sometimes you’re screaming, sometimes you’re laughing, sometimes you’re pinching.<\/span><\/p>\n It’s just there’s all of these different things that horror does to you emotionally. I can remember watching my first horror film with my Dad, which was The Exorcist, and I think my Dad I thought was always the toughest dude in the room but watching him squirm during the exorcist I think immediately was like where I was like okay I get it and I think that’s something that I gravitated to \u2013 but I feel horror for me is definitely emotional and I think that’s what I love about it.<\/span><\/p>\n So now let’s get into a little bit about the US box office.\u00a0 I just want to run down a quick list of the top 10.<\/b><\/p>\n Megan, Five nights at Freddy’s. The Nun 2, Insidious, The Red Door, Evil Dead Rise, The Exorcist Believer.<\/b><\/p>\n Are you guys seeing a trend here.\u00a0 So does this mean that sequels and recognizable IP is what defines modern horror?\u00a0<\/b><\/p>\n Bishal Dutta:<\/b>\u00a0<\/span><\/p>\n I think there are certainly a lot of sequels, a lot of remakes in the IP world. But I think there’s also a possibility where if the audience is demanding IP, there’s an opportunity to take that model and have interesting filmmakers do unique things with it, right?<\/span><\/p>\n I think Evil Dead Rise, I thought was really cool. A lot of these, I thought Saw 10 was great. I really enjoyed that film. So my point is, I think it is a major currency, but that doesn’t mean that filmmakers can’t do something unique and creative. And I also want to speak to the success of a film like Talk to Me, which I thought was just incredible.<\/span><\/p>\n The real challenge is getting young people into the theaters to come see the movies. A film like Talk to Me certainly did, it created conversation. And the last piece I want to say about it is just that I think the one thing that’s still going to get the audience to come see a movie is a great idea.<\/span><\/p>\n A very sort of generative idea that, I had a, I heard it defined in a perfect way, which is, You need to leave the movie theater going, what would happen if that happened to me? If you have a movie that makes you feel that original or not, I think that’s still the ultimate currency for horror<\/span><\/p>\n You have to look at the difference between box office success and success in a movie, right? Because certain movies will lend themselves to giant box office success.\u00a0<\/span><\/p>\n The one great thing about horror, especially in the independent world, is you can be super successful both from an audience standpoint, but also financially.<\/span><\/p>\n Even if it’s not the biggest box office movie out there. I think part of it is defining what you’re looking at as for success. Something like Scream, obviously being a franchise that’s been so loved for so long and having such a rabid and great fan base, but also trying to be able to turn that into something new for new people.<\/span><\/p>\n For us success was going to be box office success. The budgets are a little higher than some of the more indie stuff. But I’ve been involved in a number of horror franchises where they didn’t need to have that kind of box office recognition to be massively successful. And that’s one of the places that I think, unlike other areas in our business, horror does very well in the indie space.<\/span><\/p>\n And I think that gives a great outlet for a lot of filmmakers that may not get the opportunity to have huge box office success, but that doesn’t mean it wasn’t successful. So I’ll take the accolade of having a movie that’s the number one horror movie.<\/span><\/p>\n We’ll take that any day of the week. We don’t always drive for that depending on what we’re bringing out. I think that’s where a lot of original IP can really break through.\u00a0<\/span><\/p>\n Cecilia Brush:<\/b>\u00a0<\/span><\/p>\n Theatrical is not your only form of success and I can’t stress that enough. There’s so many other options.<\/span><\/p>\n From the indie perspective, I’m looking further beyond theatrical. What you’re bringing in on that. I’m looking at everything internationally. I’m looking at what potential, options and offers and where that leads you as a producer, it’s all about positioning yourself and making sure that we are creating good deals for you so that way you can go on and make another one.<\/span><\/p>\n And then to touch on these sequels and things. I love them. I love that they’re showing up in the top 20, top 10 because they’re inspiring people, how many times do I get a movie?\u00a0<\/span><\/p>\n It’s Oh my gosh, I watched Scream. And now I think I’m like, Oh my gosh, what would I do if that was me?And how would I make that?\u00a0 How do I share my story and my experience with something hopefully not similar.<\/span><\/p>\n Steven C. Miller:<\/b>\u00a0<\/span><\/p>\n I think coming at it from an indie perspective of what’s successful and box office, I think everyone’s right. Doesn’t necessarily make it successful. I’ve dealt with my movies going to theaters or not a lot of theaters or not at theaters at all and done a streaming directly.<\/span><\/p>\n I calibrate what success is for me differently than what box office is.\u00a0<\/span><\/p>\n So as a filmmaker, I come into it thinking about, did I get across what I wanted to get across as my vision out there? How I wanted it to be perceived. Did I have a good time with the producers? Did the studio enjoy working with me?<\/span><\/p>\n That to me feels like part of what I consider success. From where I come in the indie space, I keep getting jobs. So that means I feel like I’m being successful. The same Producers and studios keep coming back to me saying \u201cHey, we want to work with you.\u201d<\/span><\/p>\n But I definitely think IP and sequels aren’t going anywhere.\u00a0 That’s going to be the thing, but I agree that there’s some really talented indie films out there that are really sparking and really hitting. I think the audience is itching for that. I think they’re excited to see new things and getting younger people into the theater is super crucial.\u00a0\u00a0<\/span><\/p>\n Bishal Dutta:<\/b>\u00a0<\/span><\/p>\n Horror is the most responsible genre in terms of spending, right?<\/span><\/p>\n When you make a hundred million dollar movie, everybody at your test screening, every single demographic has to love that movie or you’re in trouble. But when you make a film responsibly, there’s this feeling of, \u201cWe can make it for this audience.\u201d\u00a0<\/span><\/p>\n And I think that’s what everybody is saying here that it doesn’t need to be, \u201cThe four quadrant, everybody’s got to love this\u201d movie. You can within the genre make very specific things. You can make things with the purpose, going to a specific audience and still, maintain a certain amount of success, and still get your money back.<\/span><\/p>\n Patrick Ewald:<\/b>\u00a0<\/span><\/p>\n What’s really cool about this panel, is we have filmmakers, international sales, finance and production.\u00a0<\/span><\/p>\n What are some good tools for determining how well a film can do?<\/span><\/p>\n Cecilia Brush:<\/b>\u00a0<\/span><\/p>\n It’s really hard to tell you a specific film. There was a time where there were films where we picked up where it was female led,\u00a0 a teenager. Who’s going to watch that?\u00a0 And it turned out to really be amazing. There was a time where horror films were just adults and now, you’ve got the youth coming in, which plays into bringing the youth into the theaters.\u00a0 That’s something we didn’t see happening.\u00a0<\/span><\/p>\n There’s another film that\u2019s comedy \/ horror. I didn\u2019t expect that genre to be popular.\u00a0 You\u2019d be amazed.\u00a0 Something I’ve noticed at this market is that comedy horror [genre] has really grown internationally and is expanding.\u00a0<\/span><\/p>\n <\/p>\n Steven C. Miller:<\/b>\u00a0<\/span><\/p>\n I’ll give you my most recent production experience where I felt like it was a disaster.<\/span><\/p>\n When you’re working with practical werewolves and you have five or six guys in suits and they all show up on set and it looks atrocious and you start to sink in your seat and start to feel like, what am I making right now? I think it’s one of those things where you have to start trusting the process and trusting the guys that do their job really well, which was the effects guys and how they brought the creatures to life and the puppeteering guys.\u00a0 Will the movie get past that situation?\u00a0<\/span><\/p>\n As a filmmaker, you’re constantly in flux with your own work, creatively.\u00a0<\/span><\/p>\n Bishal Dutta:<\/b>\u00a0<\/span><\/p>\n When you start the film, and there’s definitely a sort of tracking of future trends, where are we going to be in a couple of years when this thing finally comes out? Which is very difficult and nobody can say for sure, but horror as a genre, I think very much ebbs and flows.<\/span><\/p>\n Somebody asked me recently do you think horror is in a good place right now? And I don’t think that’s the right question. I think the question is, where is horror right now? The spectrum of very violent to very not [violent], there’s so many spectrums and it’s just going back and forth.<\/span><\/p>\n So I think for me, that’s the biggest thing, our movie, one of the pieces of feedback we got when we started showing it was. Some more brutality to it. So we got to go shoot some more brutal stuff, which was great. But all that is to say I think that was the big challenge. The big realization for me is you have to be thinking about where is the world going to be?<\/span><\/p>\n Where’s the audience going to be when we finally get this thing in front of their eyes in a couple of years.<\/span><\/p>\n Patrick Ewald<\/b><\/p>\n When you have a story that’s centered around something regarding a current event, or where you think something’s going to be in six months, and the process can be two years\u00a0 How do you tailor a story so that you feel comfortable that it’ll fit the world [when it\u2019s finally released]?\u00a0<\/span><\/p>\n Bishal Dutta:<\/b>\u00a0<\/span><\/p>\n <\/p>\n I think these elements that make movies feel fresh and make them feel current or gateways into telling very universal stories. I think that the match of those two things is where horror really thrives. My movie is really about being an outsider. Everybody has felt like an outsider, right?<\/span><\/p>\n So I think when you’re making something that could feel dated before it even comes out, I think you get rid of a lot of that fear by making a movie that feels like, Everyone’s going to be able to connect to one way or another at any time and in any place, right?<\/span><\/p>\n <\/p>\n Patrick Ewald:<\/b><\/p>\n It was talked about a lot with Five Nights at Freddy’s, the horror demo is skewing a little bit younger, this concept of gateway horror.\u00a0 Who do you think the modern horror audience is?\u00a0<\/span><\/p>\n Paul Neinstein<\/span><\/p>\n I truly believe the horror audience at its core is always somewhere between 12 and 35, right? That’s where I think the IP question comes back in, because I think you can expand on that audience if you’re really talking about iconic IP.<\/span><\/p>\n \u201cScream\u201d in particular, we had a whole brand new generation of people that had never seen the, the first four [original movies]. So we had to figure out a way to attend to them without giving away all the things that EuroTrue fans want. But that also extended the demographic of the movie, right?<\/span><\/p>\n Because Look, I’ll date myself. I’m going to be 55 and I remember the first Scream.\u00a0 But trying to convince my then-13 year old twins that they should be really into this movie, they were like, you’re crazy. But then when they realized some of the casting and some of the things that we did to make it more relevant.<\/span><\/p>\n So I think that general audience is always around the same [age], but where you can really extend it. I think that’s where some of this iconic IP [lives], because you have memories of those kinds of things. I don’t think that’ll ever change. I think it’s interesting. When you think about what’s working right now, the good news about the box office coming back and you saw it. It\u2019s a great thing for the business and it’s a great thing for horror.\u00a0<\/span><\/p>\n Steven C. Miller:<\/b>\u00a0<\/span><\/p>\n I think that probably feeds into how the marketing is working right now with a younger generation getting fed so early and so instantly.\u00a0<\/span><\/p>\n I was born in the eighties. So how I got my information was always through Fangoria or various magazines that I would have to find.<\/span><\/p>\n Now my daughter who’s 13 is picking it up instantaneously and able to see her favorite video game is now a movie so you can go see it. I think that’s what’s really cool about horror is that it transcends each generation.<\/span><\/p>\n Marketing now is so much stronger. It’s so much more instant that you’re able to reach such a wider audience. It’s like a double edged sword of does it become too saturated.<\/span><\/p>\n Paul Neinsten<\/b><\/p>\n I’ll add one thing on the marketing side after watching a studio [strategy].\u00a0 On a horror movie, they deploy onto their giant tent poles is one of the most fun experiences you’ll ever have. So when I was at Paramount, I sat on the green light committee. Pne of the things that we would do is go to these marketing meetings for the big tent pole movies, $150 -200 million dollar movies.<\/span><\/p>\n Each one of those groups in all their territories are working, because they think they can do innovative things. Super cool. That wasn’t always the case in horror. When we brought Scream 6, it was even more so than [Scream 5] I think partly because of COVID and people coming back to the theater, we had a marketing meeting that I had not been in 15 – 20 years where you had territories from around the world who got what the movie was, got what we wanted to do, understood it, knew how to get their reach to their groups.<\/span><\/p>\n You can spend a lot less to get to a much bigger audience now that social media and digital is in a different way. But watching that marketing group work is one of the coolest things.\u00a0<\/span><\/p>\n Steven C. Miller:<\/b>\u00a0<\/span><\/p>\n It usually is fun to hear them shout out a lot of really crazy ideas.\u00a0 They go deeper and find things that are even more at its core that they can sell is pretty phenomenal.<\/span><\/p>\n Paul Neinstein<\/span><\/p>\n The stuff they were coming up with, even just poster-wise now feels so different on a level that I just wasn’t even aware that they got that deep on.\u00a0 On the last screen thwy had somebody throw out in a meeting, how cool would it be to have ghost face just be where there’s webcams around the world.<\/span><\/p>\n So when people go on a webcam, they’re like, holy shit, ghost faces on the Eiffel tower. And we did it in 20 territories. Five of them got arrested, which is a relief, but it was good for marketing,\u00a0<\/span><\/p>\n Cecilia Brush:<\/b>\u00a0<\/span><\/p>\n For what I’ve experienced in horror is that you need to think bigger than a 35 year old male or the 13 year old \u2013 you gotta think about what can we all relate to. With horror it’s so great because you can share horror with everyone internationally.<\/span><\/p>\n Patrick Ewald:<\/b><\/p>\n Is it enough to just make a movie today, or do you have to have a plan for ancillary sequels, creating an entire horror ecosystem?\u00a0<\/span><\/p>\n Paul Neinstein<\/strong><\/p>\n The filmmakers in the room are not going to like my answer, you should always be thinking of these in franchise terms.\u00a0<\/span><\/p>\n I am the most non-creative of the group that I work with, because I came from the business and finance side.<\/span><\/p>\n Part of that will be allowing you to work with bigger budgets and work with bigger distributors and building a fan base that will live with you for a very long time.<\/span><\/p>\n Not every piece of material needs to be that, right? There is a place for original stories that only live within themselves. But as you’re thinking about these things, you can think of them in a little bigger standpoint. It will open up a lot of doors down the road.<\/span><\/p>\n Steven C. Miller:<\/b>\u00a0<\/span><\/p>\n For me as a filmmaker, when I’m thinking about that, especially recently with werewolves, it was can we tell the whole world story we need to tell in just one movie?\u00a0 The answer was always no.<\/span><\/p>\n So we were always talking from the very beginning that we had a world that we wanted to create, and we know there’s a much bigger world so what we could accomplish with multiple movies\/<\/span><\/p>\n When we were coming up with the concept and we were finishing the script we had three done at once because there was just too much to tell in one story. So we were already thinking franchise from the very beginning.\u00a0<\/span><\/p>\n As soon as I get into a project and can we make this into something more and just from a filmmaking standpoint, I like to spend as much time in those worlds as possible, and especially in the horror space when you can tell more of that story is even more important than bringing in new characters and experiencing it that way.<\/span><\/p>\n Paul Neinstein<\/strong><\/p>\n I feel like franchises allow you to do that. The Scream franchise is just a great example of bringing characters in and out again, legacy characters and what they did with that.\u00a0<\/span><\/p>\n Cecilia Brush<\/b><\/p>\n Yes and no. Yes, I think you should always be thinking further than where you’re standing. I think you should be thinking steps ahead. That’s just from a sales perspective. However, at the same time, there’s still nothing wrong with making a one and done. That’s fine too.\u00a0<\/span><\/p>\n Don’t feel like you have to put yourself in a situation where you’re panicking because you’re like, I don’t know what else to talk about regarding spiders.\u00a0<\/span><\/p>\n Yes, always continue to look forward to the future. And of course, as someone who works in sales, I’m always looking to work with the same producers, especially if you create quality, it’s a beautiful oil machine, if we can continue to keep it running.<\/span><\/p>\n Bishal Dutta<\/b><\/p>\n I think creatively it’s a great exercise too.\u00a0 In the horror world, a lot of the time we’re making smaller movies, imbuing the story with scope is something that is only going to help the movie, and even if, you don’t end up making [sequels] that you’re creating a story that’s going to live on in the audience’s mind and it’s making them wonder what’s going to happen next.<\/span><\/p>\n Patrick Ewald<\/b><\/p>\n I’m assuming that a lot of people in this audience are independent filmmakers and more leaning into that world.<\/span><\/p>\n So I wanted to talk a little bit about the independent filmmaking experience,\u00a0<\/span><\/p>\n Bishal Dutta<\/b><\/p>\n I was just incredibly lucky with the partners that I have. And I think that’s the biggest part of this. I had QC Entertainment who’ve done, Get Out, Black Klansmen, Sean did Donnie Darko back in the day. So I was with people that were making movies that really inspired me with this one and then Neon came on board.\u00a0<\/span><\/p>\n I was coming from shorts that we did for $8,000.\u00a0 When I made a short film called Inferno, my dream was that I’m going to make this short film with my own money. Somebody is going to maybe give me like $50,000 to go make something. And then snowballed into this opportunity.<\/span><\/p>\n