The Macallan introduces Time: Space Collection — A Journey through Time Travel<\/p>\n
To mark 200 Years Young, The Macallan is releasing two unique new whiskies in a celebration of the brand’s interpretation of time travel through whisky mastery, presented in bespoke vessels created through cutting edge engineering and ancient craftsmanship.<\/p>\n
TIME : SPACE COLLECTION:<\/u><\/b><\/p>\n
The first is\u00a0TIME : SPACE<\/b>\u00a0\u2013 a dual chamber vessel that includes the oldest whisky released by The Macallan at 84 Years Old, as well as a second single malt that marks the first from the brand’s new distillery. The second release, TIME : SPACE\u00a0Mastery,\u00a0<\/i><\/b>is a unique\u00a0<\/a>single malt<\/a>\u00a0with layers of complexity that embraces 200 years of history. Both releases are symbolic expressions of The Macallan, shaped by an ongoing dedication to incomparable craftsmanship and creativity, while highlighting a deep connection to nature. The Macallan has designed both creations in\u00a0TIME : SPACE COLLECTION<\/b>\u00a0to depict nature’s protection of its future, while also representing time travel with the past and future combined.<\/p>\n With only 200 in existence, one for each year of The Macallan’s History,\u00a0TIME : SPACE\u00a0<\/b>captures the essence of time travel \u2013 a spirit spanning incomparable craft across generations. The vessel has been designed with two chambers to hold each of the whiskies – housed in the outer chamber is the 1940 vintage, representing the past. Two casks meticulously hand selected – a first fill American Oak Butt and second fill European Oak Butt – both seasoned with sherry in Jerez de la Frontera and matured peacefully surrounded by nature in Speyside,\u00a0Scotland<\/span>. Bottled at 43.6% ABV, an extraordinary 84 years of maturation has produced rich natural color, exceptional depth and richness and full, long-lasting flavor unique to this rare, aged single malt Scotch whisky.<\/p>\n As a counterpart, the single malt housed in the central chamber is a 2018 vintage, marking a significant milestone as the first ever whisky from The Macallan’s new distillery – a nod to the future of the brand and its commitment to excellence in its whiskies. During the transition to the new Distillery in 2018, The Macallan went to exacting standards to secure the continuity of the single malt quality and signature taste.<\/p>\n The unique vessel is displayed in an oak sculpture which has been purposefully designed to accentuate the 100% natural color of the whisky, and alternate layers of American oak and European oak have been selected to craft the display sculpture, as a homage to the brand’s commitment to sherry seasoned oak casks.<\/p>\n Kirsteen Campbell<\/span>, Master Whisky Maker, The Macallan, commented: “It was an absolute privilege to be able to reach back in time and select stock from the 1940’s to honor and celebrate our 200 year anniversary.<\/p>\n “As a Whisky Mastery Team, our roles are unique in the sense that we get to time travel \u2013 selecting whisky from the past crafted by our predecessors, whilst simultaneously laying down casks for future generations of whisky makers and consumers. To nose, taste and select whisky created over eight decades ago is an exceptionally rare occasion in the life of a whisky maker and one which I will treasure.”<\/p>\n “For the 2018 vintage, the prospect of selecting a younger cask created a lot of excitement in the sample room \u2013 it is an opportunity to give others an insight into The Macallan’s future. This marked the first year of production in our new Distillery, which is truly a significant moment to be cherished.\u00a0 Through a fusion of art and science we have ensured the continuity of the character of our whisky.”<\/p>\n TIME : SPACE\u00a0Mastery<\/i><\/b>\u00a0embraces 200 years of history \u2013 a one-of-a-kind The Macallan release celebrating the craft of whisky mastery by featuring 14 exceptional cask types, creating layers of complexity with an incredible depth of aroma, texture and flavor.<\/p>\n “Inspired by past masters, we have explored the full extent of our warehouses to capture the complex influences of cask seasoning, oak origin, cask size and distillery character in one incredibly special bottle of whisky – with the elegance provided by European Oak sitting at its heart.”\u00a0Euan Kennedy<\/span>, Lead Whisky Maker, for TIME : SPACE\u00a0Mastery.<\/i><\/b><\/p>\n With whisky drawn from the breadth of our exceptional inventory, there are distinct influences from European Oak sherry seasoned casks, American Oak sherry seasoned casks, American Oak Bourbon casks and the finest refill casks. Together, creating layers of complexity and a voluptuous depth in aroma, flavor and texture. This exquisite expression encompasses The Macallan’s whisky mastery and highlights the unwavering commitment to protecting and nurturing this craft for the future.<\/p>\n The whisky is housed in a crafted circular vessel representing the circle of life and the ongoing journey from the past to the future. In contrast to the subtlety of the exterior, the presentation case bursts to life with a vibrant red color \u2013 synonymous with The Macallan – and 200 spikes, for the brand’s bicentennial year, represent how nature guards what is most precious and fragile.\u00a0The intricate details are created using techniques stemming from the art of origami, to protect what is most valued for The Macallan, its incomparable whisky.<\/p>\n Jaume Ferras<\/span>, Creative Director at The Macallan, said: “The introduction of\u00a0TIME : SPACE COLLECTION<\/b>\u00a0is an incredible way to pay respect to our 200th anniversary by celebrating the significance of those who have come before us, yet it is also a symbol of anticipation of what is to come, as we build upon our heritage and look to times ahead.”<\/p>\n The release of\u00a0TIME : SPACE COLLECTION<\/b>\u00a0is accompanied by a global marketing campaign, leading with two hero films that take audiences on a journey through a spiky world where time flows and nature protects what is most precious. The films follow two distinct stories, yet both highlight The Macallan’s intrinsic connection to nature through different characters, animals and plants.<\/p>\n The campaign will be unveiled beginning on\u00a0October 8th<\/span>\u00a0in high-impact 3D outdoor billboards across the US (inc. The Sphere,\u00a0Las Vegas<\/span>), UK (Piccadilly Circus,\u00a0London<\/span>),\u00a0China<\/span>,\u00a0Hong Kong<\/span>\u00a0and\u00a0Taiwan<\/span>, and be supported by an integrated digital and print campaign.<\/p>\n The Macallan TIME : SPACE Experience<\/u><\/b>:<\/p>\n On\u00a0Wednesday, October 9th<\/span>\u00a0through\u00a0Saturday, October 12th<\/span>, The Macallan will also debut the TIME : SPACE Experience, an immersive installation in\u00a0New York City<\/span>\u00a0where consumers may purchase tickets to travel through the past, present and future of The Macallan in an experiential journey to celebrate 200 years of mastery, craftsmanship, and innovation. Throughout the experience, guests will enjoy cocktails crafted by Dante NYC while learning about The Macallan’s latest whisky innovations, including the oldest and rarest releases to date as well as The Macallan TIME : SPACE \u2013 a tribute to the past and future.\u00a0To purchase entry into the experience please visit the link\u00a0HERE<\/b><\/a>. By reserving a ticket to this event experience, guests will be exclusively invited to purchase The Macallan’s new limited-edition whisky: TIME : SPACE\u00a0Mastery<\/b><\/i>.<\/p>\n As part of The Macallan’s commitment to protecting nature for over 200 years, proceeds from the sale of the\u00a0$75<\/span>\u00a0per person ticket will be donated to the Natural Areas Conservancy (NAC). This partnership will ensure\u00a0New York’s<\/span>\u00a0natural areas are supported and accessible to be enjoyed by the community, because the best way to protect nature for another 200 years is to help people enjoy it more today. The donation will be leveraged to invest in wayfinding solutions, add volunteer trail maintainers, grow the network of nature trails and equip volunteers, students and practitioners with the skills and trainings needed to protect and care for natural areas.<\/p>\n Availability:<\/u><\/b><\/p>\n The\u00a0Macallan’s\u00a0TIME : SPACE<\/b>\u00a0is available to purchase through invitation from The Macallan, with price available upon application.<\/p>\n The Macallan’s TIME : SPACE\u00a0Mastery\u00a0<\/i><\/b>will be available to purchase from\u00a0<\/a>TheMacallan.com<\/a>, subject to availability and location, as well as via The Macallan Society.<\/p>\n