{"id":29676,"date":"2024-08-31T13:02:04","date_gmt":"2024-08-31T20:02:04","guid":{"rendered":"https:\/\/dailyovation.com\/?p=29676"},"modified":"2024-08-31T13:02:22","modified_gmt":"2024-08-31T20:02:22","slug":"campari-the-heart-of-the-iconic-negroni-cocktail-toasts-12th-annual-negroni-week-sept-16-22","status":"publish","type":"post","link":"https:\/\/dailyovation.com\/2024\/08\/31\/campari-the-heart-of-the-iconic-negroni-cocktail-toasts-12th-annual-negroni-week-sept-16-22\/","title":{"rendered":"Campari, the Heart of the Iconic Negroni Cocktail, Toasts 12th Annual Negroni Week Sept 16-22"},"content":{"rendered":"

Campari, the Heart of the Iconic Negroni Cocktail, Toasts 12th Annual Negroni Week Sept 16-22<\/p>\n

Campari\u00ae<\/u><\/a>, the iconic Milanese red aperitivo<\/a>, and\u00a0Imbibe<\/a>, the ultimate guide to liquid culture, partner for the 12th annual Negroni Week hosted\u00a0Sept. 16-22, 2024<\/span>.<\/p>\n

#1 best-selling classic cocktail \u2013 the Negroni<\/h3>\n

The #1 best-selling classic cocktail* \u2013 the Negroni \u2013 will be celebrated globally to support\u00a0Slow\u00a0Food<\/a>, a worldwide movement of local communities and activists in over 160 countries.<\/p>\n

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The classic Negroni has a storied history from its Italian origin in 1919, when the renowned Count Camilo Negroni asked bartender\u00a0Fosco Scarselli<\/span>\u00a0to strengthen his favorite cocktail \u2013 the Americano \u2013 by replacing soda water with a splash of gin.<\/p>\n

Adding an orange slice as garnish, rather than the usual lemon twist, the Negroni was born and stands today as a classic staple in bars and restaurants worldwide, thanks to the support from bartenders and its perfect blend of simplicity and sophistication. Since its inception, Campari’s bitter, distinctive taste and unmistakable, vibrant red color have been at the heart of the iconic Negroni.<\/p>\n

As the only branded ingredient in the official Negroni recipe by the International Bartenders Association, there truly is.<\/p>\n

Imbibe’s\u00a0unwavering commitment to charitable giving led to the launch of Negroni Week in 2013 with Campari, and has since raised an impressive\u00a0$5 million<\/span>\u00a0thanks to the participation of bars and restaurants worldwide.<\/p>\n

This year, in collaboration with Official Giving Partner Slow Food, Negroni Week aims to collaborate with even more venues than ever before to benefit the Slow Food Negroni Week Fund, which aids in preserving cultural and biological diversity, promoting food and beverage education, and advocating for equity and justice globally. In 2023, the\u00a0Slow Food Negroni Week Fund<\/a><\/u>\u00a0provided educational scholarships, access to industry events such as Tales of the Cocktail and Terra Madre Salone del Gusto, and also supported innovation projects aimed at addressing challenges in the hospitality industry.<\/p>\n

To kick off fundraising efforts for this important cause in 2024, Campari and Southern Glazer’s Wine and Spirits will once again make donations of\u00a0$100,000<\/span>\u00a0and\u00a0$10,000<\/span>, respectively.<\/p>\n

Anne Louise Marquis<\/span>, Campari America’s Trade Advocacy Lead, comments:\u00a0<\/b><\/p>\n

“Bartenders know that a well-made Negroni is about as close to perfection as one can get. With equal parts Campari, gin and sweet vermouth…<\/i><\/p><\/blockquote>\n

…<\/i>this template has served as inspiration for over 100 years, and while new variations may be created, Campari is always the red heart. There is no Negroni without Campari, and we encourage those of legal drinking age to get out and support the many amazing bars and bartenders across the country, while also supporting our incredible charitable partner, Slow Food!”<\/i><\/p>\n

HOW TO PARTICIPATE IN NEGRONI WEEK<\/b><\/p>\n