GREY GOOSE\u00ae<\/i>\u00a0vodka<\/u><\/a>, the official vodka of the US Open for 18 years and star of the tournament’s signature\u00a0Honey Deuce\u2122\u00a0cocktail<\/u><\/a>, is proud to announce its partnership with world-renowned tennis star Frances Tiafoe.<\/p>\n

In their new campaign, GREY GOOSE and Tiafoe will inspire fans to find joy in celebrations on and off the court through a series of content, social and OOH assets, and upgrade one fan’s US Open experience.<\/p>\n

<\/p>\n

Just as GREY GOOSE is celebrated for bringing style to joyful occasions, Tiafoe has become an inspiration for bringing cheerful style to tennis.<\/p>\n

Tiafoe, along with other players and celebrity fans, has ignited a wave of bold on- and off-court tennis looks. More than ever before, fashion is an integral part of the fan experience, with searches for US Open outfit inspiration increasing by 22% in 2023 compared to 2022 (Google Trends and Google Keyword Planner).<\/p>\n

In the same vein, the\u00a0Honey Deuce<\/a>\u2122<\/a>\u00a0cocktail<\/a>\u00a0<\/a><\/u>has become a bonafide US Open icon, even dubbed the “season’s hottest accessory” by\u00a0The\u00a0New York<\/span>\u00a0<\/a>Times<\/a><\/u><\/i>.<\/p>\n

<\/p>\n

Crafted with GREY GOOSE vodka, lemonade, raspberry liqueur, and fresh tennis-inspired melon balls for garnish, the Honey Deuce\u2122 cocktail is a US Open crowd-favorite.<\/p>\n

Since the cocktail was created for the tournament in 2007, over 2.25 million Honey Deuce\u2122 cocktails have toasted to world-class tennis.<\/p>\n

“For me, style has always been another way to bring an upbeat energy to the court and have fun with it,” says Frances Tiafoe. “GREY GOOSE is all about bringing that same energy to the US Open, and any fan of the tournament knows how iconic the Honey Deuce\u2122\u00a0 is. We had so much fun making this campaign and I’m excited to celebrate this US Open season with GREY GOOSE.”<\/p>\n

The campaign kicks off today with the launch of a new content series airing on the brand’s and Tiafoe’s social media channels. Directed by\u00a0Max Bartick<\/span>, the series will feature three :15 second videos with Tiafoe sharing his head-turning fits, celebratory moves, and stylish serves, like the iconic Honey Deuce\u2122 cocktail. The campaign will be accompanied by a suite of longer form social assets and a prominent OOH spot in\u00a0New York City’s<\/span>\u00a0Times Square. To view the first installment of the series, tune into the Grey Goose\u00a0YouTube<\/a><\/u>, and keep an eye out for more content rolling out on the brand’s and Tiafoe’s social channels over the coming weeks.<\/p>\n

To bring the campaign to life, GREY GOOSE will elevate one lucky fan’s US Open experience with premium seats for them and a guest, along with a visit to the GREY GOOSE suite. To be considered, US Open attendees 21 years+ can DM the brand’s Instagram (@greygoose) with a photo of their tournament outfit on\u00a0August 27, 2024<\/span>\u00a0for a chance to be upgraded that same day. The 18th qualifying DM will be selected in honor of the vodka brand’s 18th year of partnership with the US Open.*<\/p>\n

“Following our most successful tournament to-date,\u00a0GREY GOOSE is excited to return to the US Open for our 18th year of partnership,” says GREY GOOSE North America VP of Marketing\u00a0Aleco Azqueta<\/span>, “We are especially excited to kick off Honey Deuce\u2122 cocktail season with this incredible campaign and partnership with Frances Tiafoe. In addition to his gifted talents, Frances is the embodiment of joyful style and spirit on and off the court. We’re looking forward to raising a Honey Deuce\u2122 cocktail in his honor this year.”<\/p>\n

In 2024, GREY GOOSE will have branded cocktail bars in four locations on-site at the USTA Billie Jean King National Tennis Center: the Food Village, Grandstand Stadium, Louis Armstrong Stadium’s concourse and the promenade level of Arthur Ashe Stadium. To find where the Honey Deuce\u2122 cocktail is served beyond the stadium walls, fans can visit the\u00a0Honey Deuce Locator<\/u><\/a>.<\/p>\n

For those tuning into the Grand Slam\u00ae<\/i>\u00a0Tournament from home in\u00a0New York City<\/span>\u00a0and\u00a0Chicago<\/span>, GREY GOOSE is once again offering canned versions of the Honey Deuce\u2122 cocktail for the duration of the tournament via DoorDash and Cocktail Courier.<\/p>\n

*No purchase necessary. Open to US residents, 21 or older, who purchased tickets to the US Open before\u00a08\/19\/24<\/span>\u00a0and are present at the event on 8\/27\/24.<\/p>\n

For Official Rules, see\u00a0here<\/a><\/u>.<\/p>\n","protected":false},"excerpt":{"rendered":"

GREY GOOSE\u00ae\u00a0vodka, the official vodka of the US Open for 18 years and star of the tournament’s signature\u00a0Honey Deuce\u2122\u00a0cocktail, is proud to announce its partnership with world-renowned tennis star Frances Tiafoe. In their new campaign, GREY GOOSE and Tiafoe will inspire fans to find joy in celebrations on and off the court through a series […]<\/p>\n","protected":false},"author":41,"featured_media":29665,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8236,8240,8251],"tags":[11466,11467,11470,11469,11468],"class_list":{"0":"post-29662","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured-posts","8":"category-food-drink","9":"category-mixology","10":"category-more-stories","11":"tag-frances-tiafoe","12":"tag-grey-goose-vodka","13":"tag-honey-deuce-cocktail","14":"tag-honey-deuc-cocktail","15":"tag-us-open"},"yoast_head":"\n