{"id":29222,"date":"2024-06-15T14:32:50","date_gmt":"2024-06-15T21:32:50","guid":{"rendered":"https:\/\/dailyovation.com\/?p=29222"},"modified":"2024-06-17T10:23:59","modified_gmt":"2024-06-17T17:23:59","slug":"food-drink-publicity-media-attention-reach-to-publicity-for-good-ceo-heather-holmes","status":"publish","type":"post","link":"https:\/\/dailyovation.com\/2024\/06\/15\/food-drink-publicity-media-attention-reach-to-publicity-for-good-ceo-heather-holmes\/","title":{"rendered":"Listening to Your Heart and Need Media Attention? Reach to Publicity For Good, CEO Heather Holmes explains"},"content":{"rendered":"<p>When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Publicity for Good<\/strong> is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food beverage and beauty industry. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2016 by <strong>Heather Holmes<\/strong> former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.<\/span><\/p>\n<figure id=\"attachment_29265\" aria-describedby=\"caption-attachment-29265\" style=\"width: 426px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-29265 size-full\" src=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/HeatherHolmesPublicityForGood.jpeg\" alt=\"Publicity For Food CEO Heather Holmes\" width=\"426\" height=\"640\" srcset=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/HeatherHolmesPublicityForGood.jpeg 426w, https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/HeatherHolmesPublicityForGood-200x300.jpeg 200w, https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/HeatherHolmesPublicityForGood-280x420.jpeg 280w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><figcaption id=\"caption-attachment-29265\" class=\"wp-caption-text\">Publicity For Food CEO Heather Holmes<\/figcaption><\/figure>\n<p>Today\u2019s conversation with <span style=\"font-weight: 400;\"><strong>Heather Homes<\/strong>\u00a0from <strong>PublicityForGood.com <\/strong><\/span>has been edited for length and clarity.\u00a0 For the full, un-edited conversation, visit our<a href=\"https:\/\/www.youtube.com\/@FlavRReport\/videos\"> YouTube channel here<\/a>.<\/p>\n<p><iframe title=\"She knows the Secret Behind Doing Good and Growing Your Business -- Heather Holmes (Full Ep)\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/t1zOYMLivcA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><b>Joe Winger:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Heather Holmes from PublicityForGood.com.\u00a0 I&#8217;m a big fan because you&#8217;ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s the most important thing that you want to share with the audience today?<\/span><\/p>\n<p><b>Heather Holmes:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.<\/span><\/p>\n<p><iframe src=\"https:\/\/embed.acast.com\/642c4207c7800c0011c0c040?feed=true\" width=\"100%\" height=\"380px\" frameborder=\"0\"><\/iframe><\/p>\n<p><b>Joe Winger:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Starting with the basics, let&#8217;s pretend I have a company, I think I want public attention. I want to reach out to someone like you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what should I be thinking about?\u00a0 What do I present to you as a step one?<\/span><\/p>\n<p><b>Heather Holmes:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Step one is really the intentionality of why you want to get in the media.\u00a0 What&#8217;s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you wanting more sales and more people to buy your product?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You really need to know. Where you&#8217;re going first, and if you don&#8217;t know where you&#8217;re going, or you don&#8217;t have a vision, then it&#8217;s really hard to help you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you have clarity there, then we can really pull back and help you identify your story, how you&#8217;re different, your why, and why your product and or company, would be really great to be in the media.<\/span><\/p>\n<figure id=\"attachment_29266\" aria-describedby=\"caption-attachment-29266\" style=\"width: 656px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-29266\" src=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.53.55\u202fAM.png\" alt=\"The PublicityForGood Team\" width=\"656\" height=\"690\" srcset=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.53.55\u202fAM.png 656w, https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.53.55\u202fAM-285x300.png 285w, https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.53.55\u202fAM-399x420.png 399w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><figcaption id=\"caption-attachment-29266\" class=\"wp-caption-text\">The PublicityForGood Team<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<hr \/>\n<figure id=\"attachment_29025\" aria-describedby=\"caption-attachment-29025\" style=\"width: 728px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/@FlavRReport\/videos\"><img decoding=\"async\" class=\"wp-image-29025 size-full\" src=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/05\/8.png\" alt=\"FlavRReport.com on YouTube\" width=\"728\" height=\"90\" srcset=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/05\/8.png 728w, https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/05\/8-300x37.png 300w, https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/05\/8-696x86.png 696w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><figcaption id=\"caption-attachment-29025\" class=\"wp-caption-text\">FlavRReport.com on YouTube<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><b>Joe Winger:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?<\/span><\/p>\n<p><b>Heather Holmes:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After we know our outcome that we&#8217;re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in \u201cwhy your story matters\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why does your product matter?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn&#8217;t always been about being a publicist, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes. I&#8217;m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now I have almost two under two with a third on the way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So you need to have your key pivotal moments because those are things you can talk about in the media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then we need to look at what&#8217;s going on in the news and how we bridge the gap between your product. Relevancy.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29268\" src=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.54.31\u202fAM.png\" alt=\"\" width=\"626\" height=\"958\" srcset=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.54.31\u202fAM.png 626w, https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.54.31\u202fAM-196x300.png 196w, https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.54.31\u202fAM-274x420.png 274w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p><b>Joe Winger:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you&#8217;re using in today&#8217;s work?<\/span><\/p>\n<p><b>Heather Holmes:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s really all about your platform and reaching new audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business.<\/span> <span style=\"font-weight: 400;\">But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So that was why I did the pageants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So it gave me that relevancy. So you have to be relevant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to bridge the gap between what&#8217;s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right?\u00a0 It needs to be how you or your product simplifies people&#8217;s lives. How are you adding value? Or you don&#8217;t have a product you need to inspire people.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-29267\" src=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.54.10\u202fAM-1024x860.png\" alt=\"\" width=\"696\" height=\"585\" srcset=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.54.10\u202fAM-1024x860.png 1024w, https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.54.10\u202fAM-300x252.png 300w, https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.54.10\u202fAM-768x645.png 768w, https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.54.10\u202fAM-696x585.png 696w, https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.54.10\u202fAM-1068x897.png 1068w, https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.54.10\u202fAM-500x420.png 500w, https:\/\/dailyovation.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-14-at-10.54.10\u202fAM.png 1238w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><b>Joe Winger:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;re growing a 7- figure business. \u00a0 What&#8217;s it like growing a huge business while you&#8217;re taking care of your kids and for a while you were living out of your Airstream<\/span><\/p>\n<p><b>Heather Holmes:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We lived out of a 23 foot airstream for 3 1\/2 years. I went from dating to engaged, to married to [my first child] Rose, who&#8217;s almost two, who lived in our airstream with us.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The year the pandemic [hit] was our first million dollar year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you&#8217;re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the only focus we could do was our business and we had to scale out of necessity because we didn&#8217;t want to lose what we had put so much time in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we&#8217;re a full time team of 40, and it&#8217;s not easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I say transparently, it&#8217;s a hot mess. There are so many miracles that happen every day, but life is one, right?\u00a0 I can&#8217;t turn off my founder hat and publicist hat and then \u201cOh, I&#8217;m a mom\u201d. It&#8217;s all one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So yes, I might have Rose [my daughter] on a call with me from time to time, but I&#8217;ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that&#8217;s okay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is my legacy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I like these missions that we&#8217;re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So it&#8217;s not perfect. It&#8217;s not perfectly scheduled. I&#8217;m a full time mom, all the time on the weekends when the kids are sleeping, we&#8217;re working.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know where we want to go, and these clients and ambitions that we&#8217;re aligned with and supporting are helping people with their health.\u00a0<\/span><\/p>\n<p><b>Joe Winger:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What an incredible story to share.<\/span><\/p>\n<p><b>Heather Holmes:<\/b><span style=\"font-weight: 400;\"> I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s so crazy. Austin, who&#8217;s my husband, the first week we were dating, we&#8217;re all about intentionality.\u00a0 I have the journal and we mapped everything out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve had a kid every year. Rose will be two in June.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is our mission and I&#8217;ve seen so many miracles happen from getting in the media on a personal level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I was talking to [a business owner client] and her business grew by 40% from getting in the media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the flip side, when people Google my name, it&#8217;s like my social currency, there&#8217;s all these articles. So I have so much peace in that.\u00a0 Our kids will see the good work we&#8217;re doing.\u00a0<\/span><\/p>\n<p><b>Joe Winger:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;re talking to an audience of foodies. What is your favorite meal?\u00a0<\/span><\/p>\n<p><b>Heather Holmes:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We just had Indian food last night that my husband made and it was so good.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We used to live in San Diego and I think San Diego has the best food. It&#8217;s all fresh. We&#8217;ve traveled a lot. We&#8217;ve been to Bali, their food is pretty incredible too. Where we live [now] we&#8217;re right outside of Asheville and Charlotte.\u00a0 So they have some good restaurants, but like I&#8217;m not in the phase right now where I&#8217;m the foodie like I used to be.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[At our house] we have chickens and we have fresh eggs. So I&#8217;m obsessed with fresh eggs every morning. You&#8217;re living a good life when you can go get your eggs and have them at home with some goat cheese.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And honestly, I love Livermuth. Crazy. So I&#8217;d say some Livermuth fried in a cast iron with some eggs and goat cheese. It&#8217;s the simple things that I really do love.<\/span><\/p>\n<p><b>Joe Winger:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Heather Holmes with Publicity for Good. As we wrap up, whether it&#8217;s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?<\/span><\/p>\n<p><b>Heather Holmes:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can go to <a href=\"http:\/\/PublicityForGood.com\">PublicityForGood.com<\/a> You can find me on social media as well.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/heatherdesantis\">https:\/\/www.linkedin.com\/in\/heatherdesantis<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/heatherdesantis\">https:\/\/www.instagram.com\/heatherdesantis<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/publicity.for.good\">https:\/\/www.instagram.com\/publicity.for.good<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/heatherdesantis\">https:\/\/www.facebook.com\/heatherdesantis<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food beverage and beauty industry. In 2016 by Heather [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":29270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8251],"tags":[11322,11320,11321],"class_list":{"0":"post-29222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-more-stories","8":"tag-heather-holmes","9":"tag-publicity-for-good","10":"tag-publicityforgood-com"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Listening to Your Heart and Need Media Attention? 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