Tracie May at Tet Lunar New Year 2024 party<\/figcaption><\/figure>\nJoe Winger:<\/b>\u00a0<\/span><\/p>\nYour background is a world class publicist in North America.\u00a0 Because of the pandemic, you went from a publicist to a \u201cstay at home mom\u201d figure.<\/span><\/p>\nTracie May:<\/b>\u00a0<\/span><\/p>\nI did, but I still had to pay my bills, right?<\/span><\/p>\nSo I had a free place to stay because my family was paying the rent. When [my family] got stuck in the US during COVID, when Vietnam closed their borders, they got locked out for 10 months.\u00a0<\/span><\/p>\nSuddenly I’m a mother to 2 kids in an international school. I’ve got to take care of their three dogs, my two dogs, their villa, all their stuff, in a country that I didn’t know and a language that I didn’t speak.<\/span><\/p>\nIt was all about pivoting.<\/span><\/p>\nAt the time I had hot pink hair.\u00a0 All the expat moms, they’ve got kids and they live in a compound because their husbands run Nike or Adidas or\u2026[some huge company]<\/span><\/p>\nThere’s me, this newbie from LA with my fuchsia hair riding my family’s electric bike with the kids on the back taking them to school.<\/span><\/p>\nThe [expat Moms are] like, who and what is this?\u00a0<\/span><\/p>\nOriginally I became the talk of the town.\u00a0<\/span><\/p>\nI live in a bubble, a little enclave within the city, it’s expat land.\u00a0<\/span><\/p>\nI really think in the beginning I made friends out of total pity.\u00a0 Suddenly they were like, \u201cLet’s take you to lunch.\u201d\u00a0 So there were several luncheons introducing me to society and I created my clan.\u00a0<\/span><\/p>\nThe one thing that’s hard about here is that the expat life is very rotational because a lot of the families are on contract.<\/span><\/p>\nIf you work at the consulate, you’ve got a 2-3 year contract.\u00a0<\/span><\/p>\nOnce the contract is done, you’re back home. I don’t want to leave.\u00a0<\/span><\/p>\nSo one of the hardest things about making really close friends here is that they leave. So it’s a lot of continual rotation.<\/span><\/p>\nI have friends who’ve been here for 14 years up to 35 years who felt the bug like me and decided no, this is where you want to be right now. This is a good place to be, but yeah, that’s basically how it happened.<\/span><\/p>\nJoe Winger:<\/b>\u00a0<\/span><\/p>\nA minute ago, you used the phrase \u201ctalk of the town.\u201d\u00a0 Let\u2019s dive deeper.<\/span><\/p>\nYou\u2019re getting huge growth on social media. Food and dining, lifestyle, travel in this genre. Your face is everywhere. Your voice is everywhere. Your name is everywhere.\u00a0<\/span><\/p>\nWhat’s it like living your life, when someone sees your face, name and recognizes you?\u00a0<\/span><\/p>\nTracie May:<\/b>\u00a0<\/span><\/p>\nIt is bizarre.\u00a0<\/span><\/p>\nI have no idea how it happened, especially in Vietnam.\u00a0 Local Vietnamese don’t speak a word of English.\u00a0<\/span><\/p>\nThere’ve been so many times that I’m walking my dogs up my street or [I\u2019m] on the back of a “Grab” bike, which is our version of Uber and they see me, look at my picture before and say:<\/span><\/p>\n\u00a0\u201cSorry, Madame. Are you Madam Tracy?\u201d<\/span><\/p>\nAnd show me a picture of myself.\u00a0<\/span><\/p>\nI’m sure it’s due to doing TV appearances on Top Chef Vietnam and other major, national primetime TV shows here with millions of Vietnamese watching.<\/span><\/p>\nIt’s bizarre, especially coming from Hollywood where all my focus has always been the promotion of others and the promotion of brands.<\/span><\/p>\nSuddenly I’m the [one being] promoted and I just find it really funny. But I’m grateful.\u00a0<\/span><\/p>\nJoe Winger:<\/b>\u00a0<\/span><\/p>\nHow has publicity changed from LA to Vietnam?<\/span><\/p>\nTracie May:<\/b>\u00a0<\/span><\/p>\nI wear a lot of hats here [in Vietnam]. \u00a0 I’ve become the \u201cgo to\u201d event producer.<\/span><\/p>\nI was a pretty major event producer in the States and produced [around] 250 fashion shows in three continents around the world, a bunch of parties in LA, and red carpets.<\/span><\/p>\nThere’s tons of talent in Vietnam.\u00a0 So now I\u2019m doing it for major Western companies who want a sprinkle of American or they want a real Western perspective for [their event], I’m the girl they call.<\/span><\/p>\nOne of the events I produced was the 25th anniversary of the Sofitel Saigon Plaza Hotel<\/a>.\u00a0<\/span><\/p>\nThat was a huge event inviting every government official, major CEO, all of their massive VIPs.\u00a0<\/span><\/p>\n