{"id":27826,"date":"2023-11-10T11:54:02","date_gmt":"2023-11-10T19:54:02","guid":{"rendered":"https:\/\/dailyovation.com\/?p=27826"},"modified":"2023-12-15T22:03:24","modified_gmt":"2023-12-16T06:03:24","slug":"holiday-cocktails-mocktails-fresh-victor-drinker-fresh-organic-full-flavor-mixers","status":"publish","type":"post","link":"https:\/\/dailyovation.com\/2023\/11\/10\/holiday-cocktails-mocktails-fresh-victor-drinker-fresh-organic-full-flavor-mixers\/","title":{"rendered":"Holidays 2023: Fresh Victor creates Fast, Delicious Craft Cocktails with Fresh, Organic and Full Flavor Mixers"},"content":{"rendered":"

Holidays 2023: Fresh Victor Puts the the drinker in charge with Fresh, Organic and Full Flavor Mixers.<\/span><\/p>\n

Fresh Victor<\/a> is how you make fast, delicious craft cocktails and amazing mocktails — Every. Single. Time.\u00a0<\/span><\/p>\n

Fresh Victor is a line of premium mixers for consistently delicious and efficient cocktails (and mocktails too.)<\/span><\/p>\n

H. <\/span>Ehrmann knows his cocktails<\/span><\/h3>\n

H. <\/span>Ehrmann is a <\/span>bartender and drinks industry consultant who runs <\/span>Elixir<\/b>, one of the most influential <\/span>bars in San Francisco.\u00a0 In the industry for 35 years, owned a bar for 20 years.\u00a0<\/span><\/p>\n

Recently he hosted a virtual mixer walking us through several cocktails using Fresh Victor<\/strong> as the mixer: from non-alcoholic, to low alc, to full alcoholic.<\/span><\/p>\n

Cold-pressed juice-based cocktail mixers. They have added sugar, either organic cane sugar or agave nectar used to balance out citrus levels to hit the intended brix level for most cocktails.<\/span><\/p>\n

\"Holidays<\/p>\n

For example, with the Lemon Sour, the base is known as a pretty simple flavor profile.\u00a0 You can add another layer of flavor complexity (like a liqueur).\u00a0 But the Fresh Victor mixer was designed to have more depth, a bit more bitterness to handle any additional sweetness added.\u00a0<\/span><\/p>\n

Fresh Victor +1 or +2<\/span><\/h3>\n

All of the Fresh Victor bottles are designed to make delicious cocktails, but simply and easier.\u00a0 How?\u00a0 The amount of cocktails that can be made by adding just 1 or 2 ingredients plus the Fresh Victor mixer.<\/span><\/p>\n

+1 is agave and tequila.\u00a0 Lemon Sour and whiskey.\u00a0<\/span><\/p>\n

+2 might be carbonation, frothing, aromatics, like:\u00a0 tonic, soda water, champagne, egg white, bitters.<\/span><\/p>\n

\"Fresh<\/p>\n

 <\/p>\n

\u201c2-3 pours and a lot of flavor\u201d <\/span><\/p>\n

– <\/span>H. <\/span>Ehrmann<\/span><\/p><\/blockquote>\n

With those 3 elements and Fresh Victor\u2019s 9 flavors, you can end up with dozens of drinks.\u00a0 From classics, to a spin-off of a classics (including mocktails).<\/span><\/p>\n

Mixing ratios: 1: 1 and 2: 1.\u00a0\u00a0<\/span><\/p>\n

1 1 \/ 2\u00a0 oz of spirit to 2 ounces of mixer<\/span><\/p>\n

2 oz of spirit to 2 ounces of mixer<\/span><\/p>\n

If the drinker likes the taste of the alcohol, they want that taste to \u201cpunch\u201d through, then then 2:2 is better for them.\u00a0 If they want the flavor sweeter, iding behind the mixer, 2:1 is the answer for them.<\/span><\/p>\n

Fresh Victor is a mixer, not a juice.\u00a0<\/strong> So it\u2019s meant to take on dilution as you build your cocktail. Right out of the bottle, it\u2019s a bit more concentrated, more dense.\u00a0 Meant to be stirred, shaken, reduced down without watering down the flavor. \u00a0 It can dilute 15-20% without losing quality.\u00a0<\/span><\/p>\n

Using Fresh Victor, you can create a 32 oz, 64 oz or a gallon punch bowl for a holiday party in less than 5 minutes.\u00a0 And it\u2019s not a simple, lame flavor.\u00a0 It\u2019s complex.<\/span><\/p>\n

\"\"<\/p>\n

Orchard Bliss Royale<\/span><\/h4>\n

Non-alcoholic.\u00a0 When you add Champagne or Sparkling, it\u2019s called \u201cRoyale\u201d and today\u2019s drink is adding Sparkling Cider.\u00a0\u00a0<\/span><\/p>\n

4 oz sparkling cider<\/span><\/p>\n

2 oz Fresh Victor (Three Citrus and Mint Leaf)<\/span><\/p>\n

Garnish with dehydrated apple slices<\/span><\/p>\n

The nose is refreshing. Vibrant apple.\u00a0 Effervescent on the palate, from the Sparkling. A balance of lemon, lime, orange.\u00a0 Plump, but not overwhelming.\u00a0 Mint notes that bring a tertiary element.<\/span><\/p>\n

Suggestions include playing with adding a shot of vodka, rum or tequila, any of which would work well.<\/span><\/p>\n

Fresh Victor mixers give a fruit-forward base that makes it easy to play and experiment with.<\/span><\/p>\n

Winter Spice Tonic<\/span><\/h3>\n

\u201cWhen mixed well, Gin impacts the overall character of your drink, but doesn\u2019t get in your face\u201d.<\/span><\/p>\n

1 oz Tanqueray london dry gin<\/span><\/p>\n

1 Oz Fresh Victor (Cactus Pomegranate)<\/span><\/p>\n

4 oz Fever Tree Tonic<\/span><\/p>\n

Aromatic bitters<\/span><\/p>\n

Garnish with vanilla bean, All-spice berries, Dehydrated Lemon<\/span><\/p>\n

The nose is immediately the charming, floral aromatics you’d expect from the gin.\u00a0 Then slowly the baking spices express themselves.\u00a0 Deep character layers and complexity.\u00a0 A gush of tonic, then lingering vanilla and lemon.\u00a0\u00a0<\/span><\/p>\n

Definitely a gin drink for someone who\u2019s not a gin fan as it showcases the best of gin without being overwhelming.<\/span><\/p>\n

\"H.
H. Ehrmann with the Fresh Victor Winter Spice Tonic<\/figcaption><\/figure>\n

Love a standard gin drink?\u00a0 Try Gin and Tonic with Fresh Victor\u2019s Cucumber and Lime!<\/span><\/p>\n

H. Ehrmann feels one the the reasons Fresh Victor is so popular is because people want to be able to make easy drinks at home<\/strong> that still have amazing flavor.<\/p>\n

\u201cI\u2019ve taught cocktail classes for over ten years.\u00a0 As much as students love it and geek out over cocktail details at the bar.\u00a0 When they get home to their kitchen, they still prefer to have something easy.\u00a0 That\u2019s a huge part of when Fresh Victor is.\u201d<\/span><\/p><\/blockquote>\n

One of the keys to Fresh Victor is adaptability.\u00a0<\/strong> The drinks are scalable and easy to experiment with.\u00a0 Having more guests than expected?\u00a0 Want stronger drinks?\u00a0 No alc of low-alc drinks?<\/p>\n

\u201cThe 2 things that show us down when drinking cocktails, alcoholic strength and bitterness.\u00a0 Those are things that help us drag a cocktail out 10-20 minutes. Like, intentional speed bumps to keep you from drinking too fast.\u00a0 So removing the alcohol from a recipe, removes that speed bump.\u00a0 Adding more bitters, adds it back.\u00a0 It helps a non-alco drink feel more like a cocktail.\u201d<\/span><\/p>\n

How did Fresh Victor launch and grow during the struggles of the pandemic?\u00a0 Luck, hardwork and finding an audience that wants flavor.\u00a0 H. Ehrmann explains:\u00a0<\/span><\/p>\n

“Just before Covid, we decided to focus Fresh Victor on bars and restaurants.\u00a0 So Covid hits.\u00a0 We decided to re-package into a 16 oz bottle.\u00a0 Within 6 weeks we had these bottles available in 7 states direct to consumer. Within 2 months, we had 48 states direct to consumer.\u00a0 I shifted to selling cocktail kits from home and Fresh Victor was the perfect partner for me.\u00a0 <\/span>Take a liter of tequila and a 64 oz bottle of Mexican lime and agave, you can make 32 margaritas.\u00a0 I was selling those kits like crazy.\u00a0 People were re-ordering every other day.\u201d<\/span><\/p>\n

Figtorious Celebrations<\/span><\/h3>\n

2 oz of Fresh Victor (grapefruit and sea salt)<\/span><\/p>\n

2 oz VSOP brandy<\/span><\/p>\n

1 \/ 2 oz fig syrup<\/span><\/p>\n

Try thinking of Fresh Victor less as a mixer or a juice and more as an ingredient.\u00a0 Think of it as an ingredient where you can use as much or as little as you want to make a more complex drink.<\/span><\/p>\n

Explore from a culinary point of view.\u00a0 What other flavors mix?<\/span><\/p>\n

Fresh Victor is all about experimenting.\u00a0 Trying different flavors.\u00a0 Adding spirits, garnishes and mixers that might not be traditional.<\/p>\n

“All the ways you can use Fresh Vector.\u00a0 I went through the lexicon of cocktails.\u00a0 What can I make with lemon sour?\u00a0 What can I make with Mexican Agave? Then I\u2019d look at more unique flavor profile and ask myself what can I make with that?”<\/span><\/p>\n

\"H.
H. Ehrmann with the Fresh Victor Figtorious Celebrations<\/figcaption><\/figure>\n

 <\/p>\n

Fresh Victor Holidays Flavors<\/span><\/h3>\n

H. <\/span>Ehrmann suggests a twist this cold, holiday season.\u00a0 Think like a Hot Toddy. Simply warm up your Whiskey Sour, Lemon Drop, even your sangria.\u00a0 Anything that would normally go with ice, this time heat it up warm and toasty.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Holidays 2023: Fresh Victor Puts the the drinker in charge with Fresh, Organic and Full Flavor Mixers. Fresh Victor is how you make fast, delicious craft cocktails and amazing mocktails — Every. Single. Time.\u00a0 Fresh Victor is a line of premium mixers for consistently delicious and efficient cocktails (and mocktails too.) H. Ehrmann knows his […]<\/p>\n","protected":false},"author":57,"featured_media":27827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8236,8250,8240],"tags":[10614,10615,10613],"class_list":{"0":"post-27826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-drink","8":"category-hot-news","9":"category-mixology","10":"tag-cold-pressed-juice-based-cocktail-mixers","11":"tag-fresh-victor","12":"tag-h-joseph-ehrmann"},"yoast_head":"\nHolidays 2023: Fresh Victor creates Fast, Delicious Craft Cocktails with Fresh, Organic and Full Flavor Mixers - Daily Ovation<\/title>\n<meta name=\"description\" content=\"Holidays 2023: Fresh Victor creates Fast, Delicious Craft Cocktails with Fresh, Organic and Full Flavor Mixers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyovation.com\/2023\/11\/10\/holiday-cocktails-mocktails-fresh-victor-drinker-fresh-organic-full-flavor-mixers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holidays 2023: Fresh Victor creates Fast, Delicious Craft Cocktails with Fresh, Organic and Full Flavor Mixers - 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