{"id":26568,"date":"2023-04-25T14:52:31","date_gmt":"2023-04-25T21:52:31","guid":{"rendered":"https:\/\/dailyovation.com\/?p=26568"},"modified":"2023-04-25T15:37:28","modified_gmt":"2023-04-25T22:37:28","slug":"the-magic-and-power-of-honey-is-getting-rediscovered-mellody-foods-darko-mandich-is-leading-the-way","status":"publish","type":"post","link":"https:\/\/dailyovation.com\/2023\/04\/25\/the-magic-and-power-of-honey-is-getting-rediscovered-mellody-foods-darko-mandich-is-leading-the-way\/","title":{"rendered":"The Magic and Power of Honey is getting Rediscovered, Mellody Food’s Darko Mandich is leading the way"},"content":{"rendered":"
The magic and power of honey is getting Rediscovered and Mellody Food’s Darko Mandich is leading the way<\/p>\n
Honey has been a staple in my people diets for their whole.\u00a0 As a result, many of us take it for granted.\u00a0 But that’s changing thanks now.<\/p>\n
Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.<\/p>\n
Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed\u00a0to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate\u00a0of saving the bees and wild pollinators.<\/p>\n <\/p>\n Recently, I had a chance to talk with Darko.<\/p>\n Honestly, at that time, it was a great opportunity and a very interesting company that had many different divisions all related to food and agriculture. <\/span><\/p>\n It’s my grandma’s fault that I got into the food industry because I remember when I was a kid, my grandma and my mom and dad, they were running a tiny tavern in the Mediterranean coastline<\/strong>. <\/span><\/p>\n Seeing people gathered around the food, seeing people running around prepping the food. In my family, whenever we would have guests visiting our home, there’s always gonna be like plenty of food. And I think that subliminally inserted in my brain. Even though I pursued business and entrepreneurship, that’s something that excites me. In the background of all of that was food. I don’t mind that because I’m a foodie myself.<\/strong><\/span><\/p>\n <\/p>\n <\/p>\n There’s so many angles to that. If you ask consumers in the US their preferred sweetener is honey. Why? Because people understand that honey has the sugar part that gives you a kick, gives you energy; but honey also has a very exciting non sugary part to it, which makes it a better for you. I would say [it’s] the best sweetener out there<\/strong>.<\/span><\/p>\n Also, there’s something about the mythology of honey.<\/span><\/p>\n There’s this Greek goddess of honey. Honey has been presented as a divine product across many religious books in different religious and history is telling so many interesting stories about honey. <\/span><\/p>\n Around 200 years ago, they unsealed Egyptian pyramids, got inside, found a bunch of things, and amongst others there was honey in a pot<\/strong>. And you know what? That honey was edible. And no food in the world would actually stand against that shelf life because, [of honey’s ] special combinations of sugar acidity, pH. <\/span>Now I’m nerding up.<\/span><\/p>\n <\/p>\n But the thing is, honey is very special.<\/strong> It will never go bad. There’s kind of official shelf life to honey, but honey will actually never go bad. <\/span><\/p>\n And I think if you connect all these things and consumers looking for better solutions, looking for something that can satisfy them, not only on a taste, but on a nutritious level<\/strong>, honey [has] become so popular. I had a chance to witness this across my decade old career in the US and before that in Europe. <\/span><\/p>\n And look, I was very excited about honey. I didn’t know much about it when I joined that [first] company, but when I started learning about it, I was like, ‘Wow, this product is really amazing.’<\/span><\/p>\n <\/p>\n <\/p>\n This is the product from a direct to consumer collaboration. We just launched with three Michelin star, Eleven Madison Park in New York City.<\/span><\/p>\n <\/p>\n <\/p>\nWhy honey? Was it a personal passion or where did the interest come from for you?<\/b><\/h4>\n
Honey is being Re-Discovered. Why did honey become so important to us today?<\/b><\/h4>\n
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Is the honey currently available at Eleven Madison Home?<\/b><\/h4>\n