{"id":26038,"date":"2022-12-03T11:11:51","date_gmt":"2022-12-03T19:11:51","guid":{"rendered":"https:\/\/dailyovation.com\/?p=26038"},"modified":"2022-12-03T11:11:51","modified_gmt":"2022-12-03T19:11:51","slug":"oregon-wine-lenne-estate-pinot-noir-steve-lutz","status":"publish","type":"post","link":"https:\/\/dailyovation.com\/2022\/12\/03\/oregon-wine-lenne-estate-pinot-noir-steve-lutz\/","title":{"rendered":"Steve Lutz of Oregon Wine&#8217;s Lenne&#8217; Estate Sells Iconic Vineyard"},"content":{"rendered":"<p class=\"p1\">Steve Lutz of Oregon Wine&#8217;s Lenne&#8217; Estate sells his iconic vineyard as he eyes: what&#8217;s next in wine career.<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Steve Lutz, vigneron and founder sells his iconic estate after 22 years<\/li>\n<li class=\"li1\">Peavine soils certified worst in Yamhill County, proved to yield distinctive Pinot Noirs<\/li>\n<li class=\"li1\">Lutz is said to be setting up next phase of his idiosyncratic wine career<\/li>\n<li class=\"li1\">Purchasers Jory, LLC will release next stage brand name and concept for the estate<\/li>\n<\/ul>\n<p class=\"p1\"><a href=\"https:\/\/dailyovation.com\/2021\/11\/18\/oregon-wine-holiday-pinot-noir-lenne-estates\/\">Lutz\u2019s wine career<\/a> spans 4 decades and includes hospitality management for part of the <strong>Mondavi Wines Group in Napa Valley<\/strong> among other Napa brands and heading up hospitality at <strong>Chateau Benoit<\/strong> (now Anne Amie) in Carlton, Oregon culminating in the discovery of his unique 20.9 acre estate vineyard.<\/p>\n<h3>Lenn\u00e9\u2019 is French influenced wordplay of Lenny, Steve\u2019s father-in-law<\/h3>\n<p class=\"p1\">The brand name Lenn\u00e9\u2019 was derived as a French influenced wordplay of Lenny, Steve\u2019s father-in-law who reportedly was a chicken farmer in a suburb of London.<\/p>\n<h3>Having achieved cult wine status for over 20 years<\/h3>\n<p class=\"p1\">Lenn\u00e9\u2019 produces only estate wines, with annual production ranging from 1,600 \u2013 2,000 cases, most of which is allocated to local wine club and out of state wine enthusiasts. Having achieved what is essentially cult status over 20 years as a craft producer<\/p>\n<blockquote>\n<p class=\"p1\">Lutz quips:<\/p>\n<p class=\"p1\">\u201cIt\u2019s more work than you can imagine!<\/p>\n<p class=\"p1\">Most people think that wine is a lifestyle business,<\/p>\n<p class=\"p1\">it most assuredly isn\u2019t, although, of course,<\/p>\n<p class=\"p1\">we do enjoy some perks!\u201d<\/p>\n<\/blockquote>\n<p class=\"p1\">When queried about what\u2019s next, Steve offers \u201cLenn\u00e9\u2019s unique programs and experiences will exist in new formats for years to come, although you\u2019ll have to get on our <a href=\"https:\/\/www.lenneestate.com\/index.cfm?method=newsletter.subscribe\"><span class=\"s1\">mailing and membership<\/span><\/a> lists to take advantage of what\u2019s coming up next.\u201d<\/p>\n<h3>you\u2019ll have to get on [&#8230;] <a href=\"https:\/\/www.lenneestate.com\/index.cfm?method=newsletter.subscribe\"><span class=\"s1\">mailing and membership<\/span><\/a> lists to take advantage of what\u2019s coming up next<\/h3>\n<p class=\"p1\">The Lenne\u2019 tasting room closes at the end of 2022.<\/p>\n<figure id=\"attachment_26041\" aria-describedby=\"caption-attachment-26041\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-26041\" src=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-03-at-2.02.45-PM-1024x769.png\" alt=\"Steve Lutz of Oregon Wine's Lenne' Estate sells his iconic vineyard\" width=\"696\" height=\"523\" srcset=\"https:\/\/dailyovation.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-03-at-2.02.45-PM-1024x769.png 1024w, https:\/\/dailyovation.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-03-at-2.02.45-PM-300x225.png 300w, https:\/\/dailyovation.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-03-at-2.02.45-PM-768x577.png 768w, https:\/\/dailyovation.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-03-at-2.02.45-PM-80x60.png 80w, https:\/\/dailyovation.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-03-at-2.02.45-PM-265x198.png 265w, https:\/\/dailyovation.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-03-at-2.02.45-PM-696x523.png 696w, https:\/\/dailyovation.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-03-at-2.02.45-PM-1068x802.png 1068w, https:\/\/dailyovation.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-03-at-2.02.45-PM-559x420.png 559w, https:\/\/dailyovation.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-03-at-2.02.45-PM-610x458.png 610w, https:\/\/dailyovation.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-03-at-2.02.45-PM.png 1372w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-26041\" class=\"wp-caption-text\">Steve Lutz of Oregon Wine&#8217;s Lenne&#8217; Estate sells his iconic vineyard<\/figcaption><\/figure>\n<p class=\"p1\">Jory, LLC had been searching for a bespoke Pinot producing site and were delighted when approached by Steve.<\/p>\n<p class=\"p1\">Jory intend to further develop the existing property with a new brand name, marketing concepts, and larger facilities. <strong>Co-owner Eugene Labunsky<\/strong> has admitted to being thrilled to finally acquire a property he has had his eye on for years.<\/p>\n<h3 class=\"p1\">Lenn\u00e9\u2019 Estate<\/h3>\n<p class=\"p1\">Lenne\u2019 Estate grows death-defying Pinot Noir vineyards on steep slopes in the Yamhill-Carlton AVA. Steve Lutz planted his first vines in 2001, expanding the vineyard property to 20.9 acres. The estate is planted with five clones of Pinot Noir (Pommard, 777, 115, 114, and 667), and most recently Chardonnay.<\/p>\n<h3 class=\"p1\">Jory, LLC<\/h3>\n<p class=\"p1\">Jory, LLC is a partnership between grower and wine enthusiast Eugene Labunsky and Jared Etzel, winemaker and co-founder of Domaine Roy, and son of Mike Etzel of Beaux Frere fame. The partnership was formed with the intent to grow a portfolio of fine wine brands produced from singular estates of Willamette Valley Pinot Noir and Chardonnay.<\/p>\n<p class=\"p1\">Additional information will be released in the upcoming months.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Steve Lutz of Oregon Wine&#8217;s Lenne&#8217; Estate sells his iconic vineyard as he eyes: what&#8217;s next in wine career. Steve Lutz, vigneron and founder sells his iconic estate after 22 years Peavine soils certified worst in Yamhill County, proved to yield distinctive Pinot Noirs Lutz is said to be setting up next phase of his [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26040,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8236,8239],"tags":[225,9857,9855,9856,9853,9854,4365,8748,868,8750],"class_list":{"0":"post-26038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-drink","8":"category-wine-county","9":"tag-chardonnay","10":"tag-domaine-roy","11":"tag-eugene-labunsky","12":"tag-jared-etzel","13":"tag-lenne-estate","14":"tag-mondavi-wines-group","15":"tag-napa-valley","16":"tag-oregon-wine","17":"tag-pinot-noir","18":"tag-steve-lutz"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Steve Lutz of Oregon Wine&#039;s Lenne&#039; 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