Caddy Clubhouse Cocktails<\/a><\/span><\/i><\/p>\n
\n“Good Day Sunshine” explores a universal attraction to the sun through the eyes of a young man, discovering yellow objects which, just as Veuve Clicquot’s recognizable label, are a symbol of the new day and all its possibilities.<\/p>\n
![\"Iconic](\"https:\/\/dailyovation.com\/wp-content\/uploads\/2022\/04\/MASTER-DP-VEUVE-CLICQUOT-GOOD-DAY-SUNSHINE-2022-HEAD-INTER-1024x663.jpg\")
<\/p>\n
More than an anniversary, this is an\u00a0ode to joy and optimism, and the audacious resilience that began with Madame Clicquot<\/b>, la grande dame of Champagne.<\/p>\n“This new brand campaign is the embodiment of Veuve Clicquot’s belief that every sunrise is the promise of endless opportunities<\/i>,”<\/p>\n
says Carole Bild\u00e9, Chief Marketing & Communications, Veuve Clicquot.\u00a0<\/b><\/p><\/blockquote>\n
“From Madame Clicquot’s profoundly optimistic state of mind to our iconic yellow, our link to the sun is rooted in our DNA and our 250th<\/sup>\u00a0anniversary was the opportunity to claim it loud and clear! This new campaign breaks the codes of the champagne category, elevating Veuve Clicquot as a luxury House beyond the category while staying true to its effortless chic brand identity.<\/i>”<\/p>\nThe campaign will be rolled out across print, OOH & Digital and will also include one exclusive showcase of\u00a0Charlotte Cardin<\/span>, broadcasted digitally.<\/p>\nAbout\u00a0Charlotte Cardin<\/span><\/i><\/b><\/h3>\nAmassing more than 272 million combined global career streams and attracting acclaim from global press,\u00a0Charlotte Cardin takes flight out of flames on her debut album\u00a0Phoenix<\/span>. Released in\u00a0April 2021<\/span>,\u00a0Phoenix<\/span>\u00a0has made Cardin the first female artist to spend multiple weeks at #1 on top Canadian Billboard since C\u00e9line Dion in\u00a0September 2016<\/span>. In addition to being long listed for this year’s Polaris Prize, the record won Anglophone Album of the Year at ADISQ 2021 and was certified Platinum in\u00a0Canada<\/span>\u00a0within a year from its release.<\/p>\nBack in 2017, Cardin’s first two breakthrough EPs, Big Boy and Main Girl had sparked a whirlwind two-year journey around the globe – opening for\u00a0Nick Murphy<\/span>\u00a0and B\u00d8RNS, selling out headline shows on multiple continents and gracing the stage of Bonnaroo, and Festival d’\u00c9t\u00e9 de Qu\u00e9bec, as a special guest of Sting and\u00a0Peter Gabriel<\/span>. In the fall of 2021, Cardin headlined the return of Osheaga in her hometown of\u00a0Montreal<\/span>. The artist then went on to sell-out her first headlining Canadian tour, selling over\u00a047k<\/span>\u00a0tickets coast to coast, plus selling out nights at The Roxy in\u00a0Los Angeles<\/span>\u00a0and\u00a0New York’s<\/span>\u00a0Music Hall of\u00a0Williamsburg<\/span>.<\/p>\nAbout\u00a0Tyler Mitchell<\/span><\/i><\/b><\/h3>\nTyler Mitchell<\/span>\u00a0(born 1995,\u00a0Atlanta GA<\/span>, lives and works in\u00a0Brooklyn, NY<\/span>) is a photographer and film maker working across many genres to explore and document a new aesthetic of Blackness.<\/p>\nIn 2018, he made history as the first Black photographer to shoot a cover of American Vogue for Beyonce’s appearance in the September issue. The following year, a portrait from this series was acquired by The Smithsonian National Portrait Gallery for its permanent collection. In 2019, Mitchell held its first solo exhibition I Can Make You Feel Good and in 2020, he was announced as the recipient of the Gordon Parks Fellowship, which support a new project that reflects and draws inspiration from Parks central themes of representation and social justice. Mitchell’s work is also visible across key media such as Vogue, Vanity Fair, Self Service and i-D. He is represented worldwide by\u00a0Art Partner<\/span>.<\/p>\nAbout Jan Gleie<\/i><\/b><\/h3>\n
Award-winning director Jan Gleie’s films and still photography have such striking visual flair and visceral impact that he is considered one of\u00a0Denmark’s<\/span>\u00a0greatest creative exports. He has a rare ability to capture reality through layers of emotion, making him one of the most sought-after talents in advertising and branding.\u00a0Jan’s impressive body of work in\u00a0Europe<\/span>, the U.S. and\u00a0Asia<\/span>\u00a0includes such notable clients as Herm\u00e8s,\u00a0Vivienne Westwood<\/span>, LVMH,\u00a0Hugo Boss<\/span>, Mercedes, VW, Converse, Mods Hair, Boots, MasterCard, Canon, Zalando and more.<\/p>\nToday his work is a true visual experience viewed across all formats with most of his branding commissions produced simultaneously for broadcast, print, social media and internet syndication. His extensive awards list includes Best Campaign wins at AWNY,\u00a0Golden Aurora<\/span>, Eurobest, London International… From fashion and film to music and sport, he’s worked with the\u00a0great and the good including\u00a0Charlize Theron<\/span>,\u00a0Malcom McLaren<\/span>,\u00a0Helena Christensen<\/span>,\u00a0Tatjana Patitz<\/span>,\u00a0Eva Padberg<\/span>, among others.\u00a0Jan’s\u00a0honest approach to directing and\u00a0his unique aesthetic fuse fashion and commercial work with real life, resulting in an\u00a0unconventional expression that is\u00a0both beguiling and\u00a0effortlessly stylish.<\/p>\nAbout Veuve Clicquot:<\/i><\/b><\/p>\n
Founded in Reims in 1772, Veuve Clicquot still remains true to its motto each day:\u00a0“<\/i>Only one quality, the finest“.<\/i>\u00a0In 1805, Madame Clicquot took over the reins of the House and became one of the first businesswomen of modern times. Driven by her unfailing optimism, she was soon named “La grande dame of Champagne”. Her free spirit, her boldness and her culture of innovation have continued to inspire the House, the footprint of which still radiates throughout the world. Despite hardships, she looked to the future with confidence, and won the almost impossible bet for a woman of her time, by revolutionizing the champagne industry.<\/p>\n","protected":false},"excerpt":{"rendered":"
Iconic Champagne Veuve Clicquot Celebrates 250 Years with ‘Good Day Sunshine’ The storied champagne House celebrates its\u00a0250th\u00a0anniversary\u00a0with a joyful ode to the sun, reinterpreting the iconic song, “Good Day Sunshine“, in a new international brand campaign. Veuve Clicquot,\u00a0the iconic champagne House, has long been a symbol of profound optimism, boldness, and steadfast resilience. Advertisement To […]<\/p>\n","protected":false},"author":36,"featured_media":25463,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8240,8251,2015,8239],"tags":[3494,9412,9413],"class_list":{"0":"post-25461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mixology","8":"category-more-stories","9":"category-most-popular","10":"category-wine-county","11":"tag-champagne","12":"tag-good-day-sunshine","13":"tag-veuve-clicquot"},"yoast_head":"\n
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<\/a><\/p>\n![\"Iconic](\"https:\/\/dailyovation.com\/wp-content\/uploads\/2022\/04\/MASTER-DP-VEUVE-CLICQUOT-GOOD-DAY-SUNSHINE-2022-BALLOON-INTER-1024x663.jpg\")
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