{"id":25442,"date":"2022-04-11T15:00:23","date_gmt":"2022-04-11T22:00:23","guid":{"rendered":"https:\/\/dailyovation.com\/?p=25442"},"modified":"2022-04-11T15:16:38","modified_gmt":"2022-04-11T22:16:38","slug":"coachella-2022-metaverse-absolut-land","status":"publish","type":"post","link":"https:\/\/dailyovation.com\/2022\/04\/11\/coachella-2022-metaverse-absolut-land\/","title":{"rendered":"Coachella 2022: Absolut Vodka invites fans to Party in their Metaverse Absolut.Land"},"content":{"rendered":"

At Coachella 2022<\/strong>, Absolut Vodka<\/strong> invites fans to party in their metaverse Absolut.Land<\/strong><\/p>\n

The Official Vodka of Coachella Merges the IRL & Virtual World with a One-of-a-Kind Experience<\/i><\/p>\n

Marking its 10th year as the Official Vodka of Coachella<\/h3>\n

Absolut is extending the festival experience into the metaverse with\u00a0Absolut.Land<\/u><\/b>, a one-of-a-kind blended activation by a liquor brand at a live event.<\/p>\n

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Advertisement<\/p>\n

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Kachava<\/figcaption><\/figure>\n
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Whether in person or across the globe, mixing with others is only a click away with Absolut’s new virtual destination, Absolut.Land<\/strong>, accessible to anyone (21+), anywhere, anytime.<\/p>\n

This must-see celebration is a convergence of art, fashion, music and, of course, cocktails<\/strong> to bring friends together in-person and\/or digitally over love of festival culture.<\/p>\n

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Absolut Invites Coachella Fans to Meet in the Metaverse with the Launch of Absolut.Land<\/figcaption><\/figure>\n<\/div>\n
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“As a brand born to mix,<\/p>\n

Absolut is centered on bringing the world together through shared experiences and empowering social interaction that unlock a sense of belonging<\/p>\n

\u2013 no matter who you are and where in the world you may be,”<\/p>\n

said\u00a0Pam Forbus<\/span>, SVP, Chief Marketing Officer, Pernod Ricard North America.<\/p><\/blockquote>\n

“To reach our consumers everywhere, the metaverse was a natural progression and we’re so excited to introduce Absolut.Land as a space of belonging for all!”<\/p>\n

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Related:\u00a0 Julianne Hough, Nina Dobrev introduce 2021 \u201cBetter For You\u201d Ros\u00e9 Wine<\/a> from Fresh Vine Wine<\/span><\/i><\/p>\n

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Absolut.Land features innovative experiences inspired by Absolut’s products, heritage and passion points, including:<\/p>\n