{"id":15367,"date":"2018-12-08T17:43:11","date_gmt":"2018-12-09T01:43:11","guid":{"rendered":"https:\/\/dailyovation.com\/?p=15367"},"modified":"2019-11-20T13:35:19","modified_gmt":"2019-11-20T21:35:19","slug":"bulleit-frontier-whiskey-3d-printed","status":"publish","type":"post","link":"https:\/\/dailyovation.com\/2018\/12\/08\/bulleit-frontier-whiskey-3d-printed\/","title":{"rendered":"Whiskey Lovers! Bulleit Frontier Whiskey unites art, design, cocktails for The Bulleit 3D Printed Frontier"},"content":{"rendered":"

In recent years, Bulleit Frontier Whiskey<\/strong> has partnered with its friends on the cultural frontier to create awe-inspiring projects through its Frontier Works platform<\/strong>. From the\u00a0first ever tattoo billboard collaboration<\/a>, to\u00a0the rebirth of neon<\/a>, and let’s not forget the groundbreaking\u00a0impression art works<\/a>, Bulleit Frontier Works<\/strong> is a series of projects and collaborations with modern cultural creators.<\/p>\n

Last night, Bulleit took it to the next level<\/strong> by uniting art, design, cocktails, music, new age lighting and next generation technology to unveil its latest Frontier Work \u2013\u00a0The Bulleit 3D Printed Frontier –\u00a0<\/b>a\u00a0series of private, invite-only events held at the historic Sixteenth Street Station in Oakland.\u00a0 The magic of The Bulleit 3D Printed Frontier<\/strong> is found in the deep collaboration with some of culture’s most inspiring, boundary breaking artists and makers.<\/p>\n

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The Bulleit 3D Printed Frontier<\/strong> comes to life around a jaw dropping 3D printed bar designed by the award-winning architecture and design practice\u00a0FAR<\/a>\u00a0frohn&rojas, and fabricated by the\u00a0Machine Histories<\/a>\u00a0team.\u00a0 The bar design, which was inspired by the iconic Bulleit Bourbon<\/strong> label and award-winning whiskey, will find a permanent home at the new Visitor’s Center at The Bulleit Distilling Company<\/strong> in\u00a0Shelbyville, KY<\/span>, in 2019; however, it will stop at several cultural hotspots along the way starting in\u00a0Oakland, CA.<\/span><\/p>\n

The experience features 3D printed cocktails by robotics pioneer\u00a0Benjamin Grimeil<\/b>\u00a0who worked closely with local mixologists. Paired with 3D printed cocktails, guests also enjoyed 3D printed light bites\u00a0and\u00a0musical performances from local\u00a0Oakland<\/span>\u00a0artists,\u00a0Meklit Hadero<\/span><\/b>\u00a0\u2013 a renowned singer whose beats, lyrics and rhythms are derived from the environment using star mapping technology, and\u00a0Club Chai DJs 8ulentina and Foozool\u00a0<\/b>\u2013 resident artists who will be spinning set lists inspired by the frontier spirit and cultural heritage of\u00a0Oakland<\/span>. The entire 3D Printed Frontier is enhanced by the magic of\u00a0Tanya Orellana<\/span>\u00a0and\u00a0Elaine Buckholtz<\/span><\/b>\u00a0\u2013 a highly awarded lighting and projection team who’ve leveraged the latest in technology to create a unique ambiance fit for this frontier experience.<\/p>\n

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“There is nothing like this out there! We are flipping the script on how we share Bulleit with people by creating experiences inspired by the frontiers of the past, to forge new frontiers today,” said\u00a0Sophie Kelly, Sr.<\/span>\u00a0Vice President of DIAGEO North American Whiskeys.\u00a0 “From reimagining what a bar could be, to partnering with cutting edge mixologists and robotics pioneers to print 3D cocktails, this experience defies convention in order to redefine tradition, taking people on a journey that explores new frontiers.\u00a0 We’re proud to call\u00a0Oakland’s<\/span>\u00a0Sixteenth Street Station home for these events and even prouder that our partnership will assist in the urban renewal of this cultural landmark and spectacular space.”<\/p>\n

In addition to occupying the Sixteenth Street Station for The Bulleit 3D Printed Frontier, Bulleit will also make a monetary donation to BRIDGE Housing, the nonprofit affordable housing developer that owns the Station, which helps revitalize the\u00a0West Oakland<\/span>\u00a0area through inclusive programming.\u00a0 The donation builds on the Bulleit brand’s continued investment to support urban renewal and will serve to preserve the community’s rich culture for generations to come.<\/p>\n

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To create the bar at the Bulleit 3D Printed Frontier, the FAR team studied the Bulleit bottle label to understand how its unique shape and positioning formed such an iconic design for one of the nation’s fastest growing whiskeys.\u00a0 Instead of a traditional drawing of the design, FAR based their design on an algorithmic script that defines the geometry of the piece through a series of digital data sets.\u00a0 The bar’s copper surface was inspired by the amber color of Bulleit Bourbon.\u00a0 Taking the bar from design to production was a unique challenge due to the intricacies of the fine lattice structure that are inherent to 3D printing. FAR and Bulleit collaborated to design and redesign the lattice structure more than a dozen different ways to allow for varying densities in different areas of the bar to maximize visual impact, but still cater to the functional needs the bartenders who are the backbone of the Bulleit brand.<\/p>\n

“Partnering with Bulleit was exciting because it gave us the opportunity to think about 3D printing with a frontier spirit, and to design a bar that conceptually and technologically brings the spirit of doing things differently to life,” said Marc Frohn,\u00a0FAR\u00a0Co-Founder and Lead Architect. “We reimagined the support structure inherent to 3D-printing \u2013 one that is normally not visible \u2013 to become the bar itself. Light then turns this lattice bar into a lantern animating the raw spaces the bar inhabits.”<\/p>\n

Machine Histories, a design and fabrication studio, then 3D printed the bar which took over 2,000 hours of man and womanpower, not including the hundreds of hours invested in design and engineering. Some of the most technologically advanced 3D printing equipment in the world produced the roughly 3,000 3D printed components, 1,700 struts, and over 1,300 nodes in this one-of-a-kind design.\u00a0 Normally, a project like this could take years to complete, but thanks to the collaboration between all parties working in tandem, the bar was finalized in a little over three months.\u00a0 The bar is printed from glass filled nylon using SLS (selective laser sintering) \u2013 an advanced process reflective of the brand’s commitment to use some of the most modern whiskey making technology possible at the bar’s ultimate home at The Bulleit Distilling Co.<\/p>\n

“Bulleit really challenged us to collaborate with a number of partners to rethink what is possible and throw traditional guidelines out the window,” said\u00a0Jason Pilarski<\/span>, Partner at Machine Histories.\u00a0 “That sense of freedom was scary and liberating all at the same time, but ultimately inspired this truly innovative intersection of art, design and technology.”<\/p>\n

The Sixteenth Street Station will host The Bulleit 3D Printed Frontier for the series of private invite only events where Bay Area adults can check out the artists and the latest in 3D printing technology.\u00a0 The Bulleit Frontier Works: 3D Printed Frontier experience will then embark on a national tour including its next stop in\u00a0Austin, TX<\/span>\u00a0in 2019.\u00a0 For more information about the Bulleit 3D Printed Frontier, adults 21+ can check out @Bulleit on Instagram to learn how makers, artists and frontiersmen and women can get involved and create their own awe on the cultural frontier.<\/p>\n

Bulleit Frontier Works: 3D Printed Frontier follows on the heels of previous Bulleit Frontier Works programs, TATTOO (where Bulleit created the world’s largest tattoo billboard in partnership with 24 American tattoo artists), TATTOO BOTTLES (where the brand tattooed select designs from some of the nation’s most popular tattoo artists directly onto Bulleit Bourbon bottles), NEON (featuring a one-of-a-kind neon light art exhibit at\u00a0Los Angeles’<\/span>\u00a0Grand Central Market) and IMPRESSIONS (a series of impression illustrations launched at the iconic Frieze Art Fair in\u00a0New York City<\/span>). For a closer look at Frontier Works, follow Bulleit on Instagram @Bulleit and check out the hashtag #FrontierWorks.<\/p>\n

Whether enjoying a classic Bulleit Rye Old Fashioned or new age, 3D printed Bulleit Bourbon Beta Test cocktail (a technological and gastronomical feat given the complexity of whiskey’s makeup), adult consumers who join Bulleit on the modern cultural frontier are always encouraged to drink responsibly.<\/p>\n","protected":false},"excerpt":{"rendered":"

In recent years, Bulleit Frontier Whiskey has partnered with its friends on the cultural frontier to create awe-inspiring projects through its Frontier Works platform. From the\u00a0first ever tattoo billboard collaboration, to\u00a0the rebirth of neon, and let’s not forget the groundbreaking\u00a0impression art works, Bulleit Frontier Works is a series of projects and collaborations with modern cultural […]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8240],"tags":[],"class_list":{"0":"post-15367","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-mixology"},"yoast_head":"\nWhiskey Lovers! 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